Nabil AIT YAHIA

🚀 Exciting Case from Publicis Media France & Utiq They tested a stable identifier for a 3 weeks campaigns and have revealed some fascinating insights: 🔍 Key Findings: - Chrome accounts for 93% of third-party cookies available in the in the campaign. - Even in a fully third-party cookie-compatible environment, only 53% of impressions contain a third-party cookie. - Notably, 19% of Chrome impressions are already without third-party cookies. - 45% of the users of an unnamed probabilistic identifier renewed - 14% of third-party cookies renewed These findings indicate that the stability of the probabilistic identifier is much lower than third-party cookies, leading to reduced scale and precision in targeting. Thanks Jean-Baptiste Rouet & team for sharing these insights! For those interested in the full article, it's available in French and can be found in the comments below. #DigitalAdvertising #AdTech #PublicisMedia #Utiq #cookieless #ThirdPartyCookies

20

2 commentaires

Live with Restream Powered by Restream https://restream.io/ Restream helps you multistream & reach your audience, wherever they are.

2

D2C brands struggling to scale? We have just generated over 7 figures in the first 5 months of this 2024 for one of our partners. 3 main insights that helped us achieve such growth: -Customer-centric Approach -International Expansion -MER (Marketing Efficiency Ration) Optimization Stop wasting time with “shiny agencies” who promise the world and don’t deliver any results. If you would like a FREE audit of your accounts, where we basically analyze your current strategies and website, recognizing holes and giving you a step-by-step process in order to address them, dm me AUDIT and we’ll arrange it. (Only 5 slots available)

6

California Wine Sees Soaring Sales in France with AdsRank! 😲 A California wine wholesaler saw a whopping 50% increase in website traffic after our targeted adjustments to their Google Ads campaigns in France. Imagine the impact this could have on your sales in European and Francophone markets (France, Switzerland, Belgium, Luxembourg)! Discover how AdsRank's expertise can help you achieve similar results. #GoogleAdsSuccess #TargetedMarketing #EuropeExpansion #FrancophoneMarkets

5

1 commentaire

Criteo released it's 2023 CSR report this week: https://lnkd.in/dB2i76v4 A long but interesting read, you can jump about quite easily! A few headline numbers below: 🟰 Gender pay gap at 0% (since 2021) with 41% women representation. ⚡100% Renewable Energy (32% share of electricity from renewable energy sources and 68% offset through certificates). 🥈 Recognised with an "Advanced" sustainability performance score by Ecovadis after their meticulous assessment, continuing to build and improve on previous years. ✅ First adtech company to have its carbon emission reduction targets approved by the Science-Based-Target initiative (SBTi), which focuses on driving positive climate action with corporations. https://lnkd.in/daJHuQCh I'm proud to work for a company where, in the words of our CEO Megan Clarken, "our commitment to CSR values is unwavering and we are steadfast in our pursuit of setting new benchmarks for responsible business practices and creating positive global change" which is evident by the actions taken by the team responsible here at Criteo, detailed in the report linked above. #csr #esg #equality #genderequality #sustainability #renewableenergy #datacentre #environment #earthday

20

My 5 good read of the month 📚 : 1) Google brings Generative IA to their latest advertising campaigns (DemandGen) https://lnkd.in/ePjVJWmJ 2)"Retail media has changed completely" ( https://lnkd.in/eaAK57ah 3) Google's 3rd party cookie phase-out : the Ultimate Guide (by Didomi) https://lnkd.in/esqTcxwi. 4) Video ad spend surpassing linear TV this year in the US https://lnkd.in/eXWGYR-S 5) IAB EUROPE :Retail Media Mesurement Standards https://lnkd.in/eJiw7skS Which ones are yours ? 🧐

16

1 commentaire

Make Smarter Marketing Decisions in Real-Time! 🚀 At AdsRank, transparency is key. That's why our clients targeting European and Francophone markets (France, Switzerland, Belgium, Luxembourg) can access their campaign performance anytime, anywhere via user-friendly Google Data Studio dashboards it's now : Looker studio. See the impact of your campaigns instantly and make data-driven decisions for maximum ROI. Learn more about our transparent reporting solutions! #DataDrivenDecisions #DigitalMarketing #EuropeExpansion #FrancophoneMarkets

3

The sun may not come out tomorrow (England FTW), but our Growth webinar does! Sign up and then tomorrow, make yourself a cuppa and put your feet up for half an hour whilst we shed light on the elements holding back your campaign performance, and how to efficiently grow your accounts (even if you don't have additional budget!). If you've ever wondered: ? Why is my account getting suspended? ? How do I get my bid strategy to work properly? ? What can I do beyond just Search? Then this one is for you. See you there! 🤓

7

🚀 Breaking News! Google Marketing Live 2024 EMEA unveils game-changing AI innovations in ads, search, YouTube, retail, and more. Discover the future of advertising today! Read more: https://bit.ly/44SRVTS . #GoogleMarketingLive #AI #Ads #Velocity

3

Exciting news! Heading to #CannesLions? ✈️ Don’t miss our panel on #DigitalInnovation and #PaidMedia! ✔️ Learn from industry experts ✔️ Gain valuable insights ✔️ Network with fellow innovators ✔️ Stay ahead of the curve! Check out the details and join us! #AmperityAtCannes

4

📣 Last chance to register: explore the future of advertising with Amazon Ads Join us for an enlightening webinar hosted Sophie Sior, head of Media at Programmads, featuring insights from Amazon Ads experts, Raphaël Vicario, Senior AdTech sales and Mathieu Greil, Senior Video Specialist. Dive deep into the capabilities of Prime Video Ads and Performance + Beta, and see how these tools can revolutionize your advertising strategies. This is a must-attend event for marketing professionals looking to stay ahead in the rapidly evolving digital landscape. Gain actionable insights and learn from successful case studies to enhance your campaigns. Last chance to register: [registration Link in the comments] 👇 #AdvertisingWebinar #DigitalMarketing #AmazonAds #Programmads

9

1 commentaire

Unlock Continuously Improving Results in Europe! 🤔 Partner with AdsRank for Google Ads campaigns in European and Francophone markets (France, Switzerland, Belgium, Luxembourg) that continuously improve and deliver 20% better conversion rates over time. Our monthly meetings ensure your campaigns stay aligned with your evolving business goals for maximum impact. #GoogleAdsEurope #ContinuousImprovement #ClientSuccess #EuropeExpansion #FrancophoneMarkets

2

EMARKETER released their Ad Measurement Trends H1 2024 report with contributions from Fabrice Beer-Gabel, Intent IQ’s VP of strategy & partnerships In the report, EMARKETER highlights the challenges that buy and sell sides face as cookie deprecation continues. In this environment, it’s more important than ever to find an alternative ID that helps advertisers effectively target, measure and attribute. And when they use the right ones, it can even enhance performance over a cookie-enabled campaigns. Reach out to us to learn more about Intent IQ’s cookieless end to end solution that fuels better performance while delivering full funnel measurement and attribution. See the report here: https://lnkd.in/esfwDXuk

8

🎬 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐞 𝐀𝐝𝐬 𝐀𝐫𝐞 𝐂𝐨𝐦𝐢𝐧𝐠: 𝐀𝐦𝐚𝐳𝐨𝐧’𝐬 𝐁𝐢𝐠 𝐌𝐨𝐯𝐞 𝐨𝐧 𝐏𝐫𝐢𝐦𝐞 𝐕𝐢𝐝𝐞𝐨 Amazon announced it will roll out three new ad formats for Prime Video later this year, and here's what you need to know: 🛑 Pause Ads: When you pause a video, a translucent overlay ad will appear on the screen. This ad allows you to directly add the promoted product to your Amazon cart. 🛍️ Shoppable Carousels: During ad breaks, a lineup of products will be displayed. Viewers can then interact with these ads and browse the products. 🧠 Brand Trivia: While watching TV shows, movies, and live sports, viewers can participate in trivia games. By answering questions, they can earn rewards like Amazon shopping credits. 🤔Why This Matters for Marketers: While platforms like Hulu and YouTube have used interactive ads, Amazon’s new formats show that ads must be engaging, interactive, and integrated with content, rather than just static banners. Marketers need to take note when designing ad creatives for their brands! What are your thoughts on these new ad formats?  Let us know in the comments! #AmazonPrime #Streaming #Advertising #CustomerExperience #DigitalMarketing #Future #Marketing

10

4 commentaires

🚀 Exciting Data Analysis Alert! 📊📈 Our latest blog post delves into the Twitter account stats of pierre_lt, revealing some fascinating insights. Here are some key metrics and findings: 🔹 Tweet with the highest retweet count: "Marine Le Pen a volé 300.000 euros d’argent public européen et a été condamnée pour cela. Fin de la blague." 🔹 Top trending tweet topics include European politics, Ukraine, vaccine support, and more. 🔹 Engagement is high on controversial and politically-charged tweets. These metrics provide valuable insights into the audience's interests and engagement patterns. Data analytics at its finest! 💡 Curious to explore more? Dive into the full report here: https://lnkd.in/dueUqWKr #DataAnalytics #TwitterInsights #DigitalMarketing #DataDrivenDecisions https://lnkd.in/dueUqWKr

1

Retail media success in 2024 goes beyond the point of sale. For brands, it’s time to consider the full funnel. Not sure where to start? Join Criteo and MediaMarktSaturn Retail Media for an exclusive webinar on April 24th, featuring our experts Janina Weigl and Jeroen Wagenaar, along with special guest Valeria Camponovo from Sony Europe. Register now for a look at Sponsored Brand Ads (SBA)—a new way to amplify brand visibility and engagement in the upper and mid-funnel—and to learn how to: 🔸Leverage #retailmedia to target the awareness, consideration, and conversion stages 🔸Define campaign objectives and choose the right KPIs for optimal results 🔸Identify the best retail media product for your brand's goals at each funnel stage 👉Spots are limited, so secure your virtual seat today: https://bit.ly/3JmPvmI

45

1 commentaire

Decrease ad emissions and increase ad performance with Equativ #Sustainability #Advertising #Programmatic

15

2 commentaires

[EBOOK] What does 2024 look like? 👀 Take a look at our new eBook “eMarketer Analyst Report: Programmatic Ad Spending Forecast H1 2024” See our guide for a preview! 📕 Download here ➡️ https://lnkd.in/dugJrd8i #DataMarketing #RetailMedia

2