Antoine Mesuré

At RepTrak, we constantly track and analyze reputation data. Our consistent data collection process provides an accurate understanding of global reputation trends alongside regional nuances. Our analysis of France's CAC 40 index shows that they have the highest Reputation Score out of 6 major global stock indexes measured in our latest study — 2.7 points higher compared the global average. You can find the key business areas CAC 40 companies should leverage for continued reputational success in our latest one-pager. #CAC40 #StockIndex #Reputation

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Last week we took part in the third edition of McKinsey France's Tech Services Circle, which delved into the challenge of "Boosting Operating Margin Performance". This event has once again provided in-depth insights and actionable strategies to reshape the Tech Services Industry. The agenda for this third edition focused on: 🛡 Focus on Margin Protection: Strategies to protect your margins amidst changing market dynamics 📊 Pricing as a Game Changer: Leveraging pricing to drive operating margins higher 👥 Modernising People Supply Chain: Real-life case studies showing how modernisation can deliver a 3-5 point increase in margins On the stage, our CEO Jean-Philippe Couturier shared his insights with industry thought leaders: Charles-Henri Rannou, Marc-Antoine de La Chevasnerie and Pierre Watchi from McKinsey & Company. Each brought a unique perspective on using pricing strategies and modernising the people supply chain to deliver significant margin improvements. At Whoz, we are committed to turning these insights into action, setting new industry benchmarks and driving sustainable growth. 🔗 Want to dive deeper into how these winning strategies might help your business? Let’s connect! #TechServicesCircle #OperatingMargins #PeopleSupplyChain #BusinessStrategy

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HYBRID, our 1st social data & consumer insights event in collaboration with Saas Advisor - Marketing Technologists is around the corner! These are the dates, in case you missed them: 📅 23.04.2024 - Online Webinar Series (English) 📅 24.04.2024 - In-person event at the Hub Institute, Paris (French) - Live streaming It’s time to reveal our stellar lineup for next week so you know the treat you're in for… Drumroll, please! 🥁🥁🥁 🔵 DAY 1 🔵 💻 𝗔𝗜 𝘃𝘀. 𝗔𝗜, 𝗧𝗵𝗲 𝗗𝗶𝘀𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗪𝗮𝗿 🎙️ David Bar-Aharon, VP New Business Cyabra 💻 𝗩𝗶𝘀𝘂𝗮𝗹 𝗔𝗱 𝗠𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴 𝗔𝗰𝗿𝗼𝘀𝘀 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 🎙️ Ari Jonsson, COO Videntifier 💻 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝗔𝗜 𝘁𝗼 𝗠𝗮𝗸𝗲 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿-𝗙𝗼𝗰𝘂𝘀𝗲𝗱 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 🎙️ Sogyel Lhungay, VP of Insights Yogi 💻 𝗕𝗲𝘆𝗼𝗻𝗱 𝗦𝗼𝗰𝗶𝗮𝗹 𝗗𝗮𝘁𝗮: 𝗔𝗽𝗽𝗹𝘆𝗶𝗻𝗴 𝗔𝗜 𝘁𝗼 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 🎙️ Miroslav Dimitrov, CEO NWO.ai 💻 𝗛𝗼𝘄 𝘁𝗼 𝗨𝘀𝗲 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜 𝗧𝗼 𝗖𝗿𝗲𝗮𝘁𝗲 𝗘𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 🎙️ Tudor Mihailescu, CEO SoSha 💻 𝗔𝗽𝗽𝗹𝘆𝗶𝗻𝗴 𝗧𝗿𝘂𝘀𝘁𝗲𝗱 𝗔𝗜-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝘁𝗼 𝗦𝗼𝗰𝗶𝗮𝗹 𝗟𝗶𝘀𝘁𝗲𝗻𝗶𝗻𝗴 𝗗𝗮𝘁𝗮 🎙️ Ben Sigerson, VP of Solutions Converseon 🔵 DAY 2 🔵 Vendor-Led Workshops 👥 𝗘-𝘀𝗽𝗼𝗿𝘁 𝗲𝘁 𝗝𝗲𝘂𝘅 𝗢𝗹𝘆𝗺𝗽𝗶𝗾𝘂𝗲𝘀 𝗮𝘂 𝗽𝗿𝗶𝘀𝗺𝗲 𝗱𝗲 𝗹’𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 🎙️ Grégoire Garrel, Country Director Audiense 👥 𝗟𝗲𝘀 𝗱𝗼𝗻𝗻𝗲́𝗲𝘀 𝗵𝘆𝗯𝗿𝗶𝗱𝗲𝘀 𝗰𝗼𝗺𝗺𝗲 𝗹𝗲𝘃𝗶𝗲𝗿 𝗱'𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗱𝗲𝘀 𝘁𝗲𝗻𝗱𝗮𝗻𝗰𝗲𝘀 𝗰𝗼𝗻𝘀𝗼𝗺𝗺𝗮𝘁𝗲𝘂𝗿𝘀 𝗲𝘁 𝗰𝗼𝗺𝗺𝗲 𝗼𝘂𝘁𝗶𝗹 𝘀𝘁𝗿𝗮𝘁𝗲́𝗴𝗶𝗾𝘂𝗲 🎙️ Juliette Modolo, Insights Manager GWI 👥 𝗦𝗲𝗮𝗿𝗰𝗵 𝗹𝗶𝘀𝘁𝗲𝗻𝗶𝗻𝗴: 𝗟𝗮 𝗻𝗼𝘂𝘃𝗲𝗹𝗹𝗲 𝗰𝗹𝗲́ 𝗽𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗿𝗲𝗻𝗱𝗿𝗲 𝗹𝗲𝘀 𝗮𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗱𝗲𝘀 𝗰𝗼𝗻𝘀𝗼𝗺𝗺𝗮𝘁𝗲𝘂𝗿𝘀 🎙️ Matthieu Danielou, CEO Trajaan 👥 𝗟𝗲𝘀 𝗰𝗹𝗲́𝘀 𝗽𝗼𝘂𝗿 𝗺𝗲𝘀𝘂𝗿𝗲𝗿 𝗹𝗲 𝗥𝗢𝗜 𝗱𝗲𝘀 𝗿𝗲́𝘀𝗲𝗮𝘂𝘅 𝗦𝗼𝗰𝗶𝗮𝘂𝘅 𝗲𝗻 𝟮𝟬𝟮𝟰 🎙️ Emeric Ernoult, CEO Agorapulse 👥 𝗟𝗮 𝘀𝗼𝗰𝗶𝗮𝗹 𝗱𝗮𝘁𝗮 𝗮𝘂 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗱𝗲 𝗹'𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: 𝗰𝗼𝗺𝗽𝗿𝗲𝗻𝗱𝗿𝗲 𝗹𝗲𝘀 𝗰𝗼𝗻𝘀𝗼𝗺𝗺𝗮𝘁𝗲𝘂𝗿𝘀 𝗱𝗮𝗻𝘀 𝗹𝗲𝘂𝗿 𝗾𝘂𝗼𝘁𝗶𝗱𝗶𝗲𝗻 🎙️ Anne-Laure Fulidis, Enterprise Client Success Executive Meltwater Round Tables 👥 𝗟𝗮 𝘀𝗼𝗰𝗶𝗮𝗹 𝗱𝗮𝘁𝗮 𝗮𝘂 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗱𝗲 𝗹𝗮 𝗳𝗮𝗻 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 🎙️ Alexis Raccah, GMr France Meltwater Antoine BURTIN, Research & Insights Analyst Paris Saint-Germain Jonathann Mingoia, Chief of Solutions Audiense Quentin Gressien, CEO The Metrics Factory 👥 𝗛𝘆𝗯𝗿𝗶𝗱 𝗗𝗮𝘁𝗮 𝗼𝘂 𝗛𝘆𝗯𝗿𝗶𝗱 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 ? 🎙️ Clement Brygier, CEO Digital Insighters Grégoire Garrel, Country Director Audiense Laurent Laforge, VP Customer Success EMEA Talkwalker Sandrine M., Head of Social Intelligence - Moët Hennessy If you still haven’t reserved your spot yet… what are you waiting for? Join us whilst registrations are still open 👉 https://bit.ly/4aXaLLh

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How do you market a niche new product to #Fortune500 companies? 🤔 Alexandre Barthel has firsthand experience. 🤝 He is Marketing & Communication Director at Agorize, the leading innovation management platform that boasts Microsoft, Accenture, and L’Oréal among its clients. 🌟 We caught up with Alexandre at Viva Technology 2024 in Paris for a chat, and a very welcome coffee! ☕ On the agenda: 🎯 Precision targeting - online, at events, and with ABM. ⚖ Balance - between brand investment and sales support. 💡 A highlight (and a mistake?) from a distinguished marketing career! Thanks so much, Alexandre, for sharing your insights and taking part in our B2B Spotlight Series. 🙏 To check out the full conversation, follow the link in the comments ⬇️ #Marketing #Communications #MarketingStrategy #CommunicationStrategy #InnovationManagement #VivaTech #MarketingAgency #PRAgency

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[ 📈 CCI France Pays-Bas I TECH ] The tech sector is continuously evolving, playing a pivotal role in shaping the economic landscape worldwide.   In France, the emergence of unicorns - start-ups valued at over one million dollars within a decade of inception - underscores the dynamism and innovation within the sector. In April 2024, there were 30 unicorns. These companies are revolutionizing various industries with their disruptive offerings and rapid growth fueled by external investments. The most attractive sectors include: - Foodtech: Addressing the growing demand for healthy and sustainable food options. - Fintech: Transforming traditional financial models with cutting-edge solutions. - Medtech: Innovating and improving healthcare systems.   Meanwhile, in the Netherlands, despite a slight dip in investment, the technology sector remains a beacon of resilience and progress. We can highlight: - Commitment to innovation: The country's ambition to become a leading "deep-tech nation" underscores its dedication to cutting-edge advancements. - Fintech leadership: The Netherlands boasts the second largest fintech sector in the EU, demonstrating its strength in financial technology, with strategic initiatives to attract global tech giants. - Cybersecurity growth: Robust growth in cybersecurity reflects efforts to safeguard digital identities and data, highlighting the sector's adaptability and importance in a digitized world.   Are you interested to develop your business in the tech sector? Don't hesitate to contact us CCI France Pays-Bas. This coming Thursday, we will be presenting 8 companies which have found their place in the Tech field and that are also candidates to our Business Awards in the category Tech: Clone, DC Systems, Lunatech , Moodus, OVHcloud, Phlecs, Signify, SPIE Nederland, Tellent

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For those who understand French or can use Google Translate, here is a cool opinion article about how to address today's biggest contradiction between massive layoffs and constant talent scarcity. To turn this challenge into an opportunity, constant skill improvement must become a strategic priority for existing employees. Investments in continuing education should be the cornerstone of HR policies by supporting and stimulating teams. The current talent scarcity highlights the value of a well-orchestrated rise in skills: a judicious investment promising significant returns. https://lnkd.in/de-M_Ydx

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🌐 Introducing Our Jury Chair for Best Use of 1st Party Data: Didier Farge 🌐 We are delighted to introduce Didier Farge, a seasoned board member of DMA France and FEDMA, as the Jury Chair for the Best Use of 1st Party Data category at this year’s Echo Awards. With a rich history in data-driven marketing and a keen entrepreneurial spirit, Didier is perfectly positioned to lead this crucial category. 📊 Why Didier Farge? · As a former founder and CEO of Conexance and a leader in Coop Data Marketing, now part of WPP’s Choreograph, Didier has demonstrated profound expertise in leveraging first-party data to drive marketing success. · His roles extend across significant industry bodies and innovative companies in AI, Data Marketing, and SaaS, showcasing his ability to navigate and shape the future of data utilization. · Didier’s contributions to the data and digital sectors are underpinned by his commitment to advancing relationship marketing and enhancing customer knowledge. 🔍 Why This Matters to You? Having your first-party data strategies judged by Didier Farge offers a rare opportunity to gain insights from one of the industry’s foremost experts. This is your chance to showcase how effectively you can harness first-party data to create meaningful and engaging customer experiences. 🏆 Are you ready to demonstrate your excellence in utilizing first-party data? Submit your entries and let Didier Farge evaluate the sophistication and impact of your data-driven campaigns. Didier Farge #EchoAwards #BestUseOf1stPartyData #DidierFarge #DataDrivenMarketing #FirstPartyData #MarketingExcellence #InnovateWithUs

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[ANALYTICS] GA's market share is eroding (but more slowly). According to a recent study by our friends at mind Media, the market share of #Google analytics continues to decline in France, regardless of the type of site. Over 18 months (Nov 22 → April 24), the drop is spectacular, as the equipment rate falls from 65% to 43%, but the bulk of the loss is to be found more in the first year of the period observed: Nov 22: 65 Oct 23: 47 Apr 24: 43 Let's not forget that the European CNIL has cast doubt on the legality of GA in the absence of an agreement on transatlantic data transfers, leading to a fairly massive migration to other solutions. The decline observed in France is corroborated by the W3Techs statistics, albeit to a lesser extent because these are global statistics. As a reminder of the US/EU agreements on data: the 2018 #Privacy #Shield was declared illegal by the #CJEC in July 2020 and replaced by the #data #privacy #framework in July 2023. The latter is likely to come under renewed attack from privacy organisations such as noyb.eu in a game of digital cat and mouse 3.0. A good reason to adopt RGPD-compliant campaign analytics tools like Adloop. Mind study (by subscription): https://lnkd.in/eMyyrnkB W3techs stats: https://lnkd.in/e9PawABr

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🌱 Transforming digital advertising through sustainable practices In the fast-changing landscape of digital advertising, the need for sustainable practices is more pressing than ever. Alliance Digitale brings this to our attention with the launch of its “Library of Case Studies”, building on its April 2023 “Eco-Gest Guide to Programmatic Media Buying”. 📖 This practical library is a valuable resource for brands and media agencies, offering a comprehensive toolkit for energy- and resource-efficient online advertising. It features successful case studies where advertisers, agencies and technology solutions have effectively combined advertising effectiveness and environmental responsibility. 🔎 Nexx360's contribution to sustainable advertising At Nexx360, we align ourselves closely with these initiatives through our innovative server-side advertising solution, which consumes less bandwidth than client-side and includes advanced features such as throttling. Throttling allows us to control the rate at which advertising requests are made, reducing requests with little chance of success and energy usage without compromising campaign effectiveness. This feature not only improves the sustainability of digital campaigns, but also supports the wider goals of reducing the footprint of digital advertising. 💡 The collaborative effort highlighted in Alliance Digitale's case studies underscores the importance of every player in the advertising value chain in moving towards a more sustainable digital advertising ecosystem. 🔗 Embrace sustainability and discover how Nexx360 can enhance your advertising strategies while respecting our planet : https://nexx360.io Pour lire l’ensemble de l’article en français 👇 https://lnkd.in/ekAKuakt #Sustainability #Innovation #Programmatic

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[🎬 Replay of the discussion with Octave Klaba, Founder and President of OVHcloud, at the Adopt AI #Summit by Artefact] on the cloud adoption of AI. Questions by Damien GROMIER, Partner at Artefact and CEO of Artefact Open Innovation. 👉 Watch and get inspired by the President of OVHcloud on the Vision stage: https://lnkd.in/eDwvaVJA 📖 Read the REPORT of Adopt AI with the replays & synthesis of all CEOs keynotes & key discussion panels: https://lnkd.in/e8yj2CeN 💼  Octave Klaba is the founder and chairman of OVHcloud, a leading global cloud infrastructure provider offering web hosting, dedicated servers, and cloud solutions. He studied at Icam - Institut Catholique d'Arts et Métiers in Lille, where he developed his engineering expertise. In 1999 he founded OVH, which has grown to become one of Europe's largest cloud computing companies with numerous data centers worldwide. Octave Klaba is a strong advocate for European tech sovereignty, emphasizing the importance of independence from non-European cloud giants. Key insights from the discussion between Octave Klaba and Damien GROMIER: ✔ Cloud providers face challenges due to the rapid obsolescence of #hardware and the need for continuous innovation. So, you need to have a vision for 3 to 4 years ahead, considering when the hardware you invested in will become obsolete and the investments that this will entail. But the most important part is about the #customers. One must ask why a consumer uses AI. The answer is often to reduce costs. As cloud providers, it is therefore important to implement meaningful projects, improve others, and ensure that AI makes companies and people more efficient. ✔ Europe, particularly France, has the potential to excel in developing AI models and technologies. Klaba suggested leveraging Europe's engineering talent to create innovative, customer-centric AI solutions, possibly through #open-source models. ✔ OVHcloud is working on reducing AI inference costs and developing new #AIproducts. He stressed the importance of aligning technological advancements with customer needs and business profitability to ensure long-term success. ✔ One of the key points is to make AI accessible and easy to use, like on a smartphone that helps people #adopt it quickly. This simplicity proves that AI can be accessible to everyone, which is why there's so much excitement and hype around it today. As people find AI easy to use in their personal lives, big companies will also start using it for their businesses. 🗣 “AI is fundamentally changing how we interact with technology. It's about making AI accessible and practical for businesses and individuals alike, driving innovation and efficiency across all sectors,” says Octave Klaba. 👉 Watch all the replays of the Adopt AI Summit: https://lnkd.in/eDxHcR47 

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Elevate Efficiency, Transform Your Process: Partner with Us for Tomorrow's Success💡🤝 #Productivité #GestionDuTemps #EfficacitéProfessionnelle #TravailEfficace #Organisation #OptimisationDuTemps #TravailProductif #Efficience #Planning #ProductivitéPersonnelle

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"Intéressement, Participation, Epargne Salariale“ what do they mean? The French labour market is increasingly competitive: keeping and motivating talent has become a major concern for companies. "Intéressement, Participation, Epargne Salariale“ are powerful levers for retaining your employees. For more information: https://lnkd.in/eqYJ8zWj #Interessement #Participation #EpargneSalariale #FrenchMechanisms #France 

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The recent announcement of the collaboration between Microsoft Advertising and Criteo is significant. ⁉️The first question came to my mind was: What does it mean for Microsoft to partner with Criteo while they already had PromoteIQ and Xandr in their 3rd Party Ad Tech portfolio? Microsoft’s ad tech portfolio is already robust, with PromoteIQ and Xandr providing substantial capabilities in retail media and programmatic advertising. PromoteIQ, acquired in 2019, focuses on helping retailers monetize their on-site traffic, while Xandr, acquired from AT&T in 2021, brings powerful programmatic ad tech solutions. Adding Criteo to this mix might seem redundant at first glance, but it’s a strategic move that could unify and enhance Microsoft's retail media offerings. 💡I can see that, Microsoft wants to gain market share and grow faster with a profitable portfolio of retailers and advertisers, apprently it isn’t happening as fast as they want. 📍Criteo’s strength lies in its extensive network of 225 retailers and its advanced performance #advertising technology. By potentially acquiring Criteo, Microsoft can integrate these capabilities with PromoteIQ and Xandr to create a seamless, end-to-end retail media platform. ⁉️ But then another question pops up naturally: Is Microsoft going to buy Criteo? Is Criteo aiming to be bought? I could argue for the strategic benefits for both companies. For Microsoft, acquiring Criteo would solidify its dominance in retail media, while for Criteo, the backing of a tech giant would provide significant growth opportunities and access to advanced #AI technologies. I’d recommend this acquisition to happen before 2026, otherwise it would be late for both parties. Criteo’s recent moves also suggest it is open to acquisition. The company has reportedly explored selling itself, and with a valuation of around $2 billion, it is an attractive target for Microsoft. 🔭 Looking ahead what this development mean for CPGs and retail media evolution in Europe and globally? 💡I would argue that this partnership is poised to address one of the biggest challenges for #CPGs in retail media: market fragmentation. By integrating Criteo’s vast network and Microsoft’s advanced technologies, the partnership aims to create a more unified and efficient #retailmedia ecosystem; better targeting, more effective campaigns and higher ROI for brands. The consolidation of retail media capabilities under Microsoft's umbrella will lead to more streamlined processes and spur further innovations in #GenAI and automated ad creative optimization, as hinted by Criteo’s exploration of Microsoft’s AI-powered Retail Media Creative Studio. Mert Damlapinar Stay ahead of the curve. Sources: Microsoft Advertising, AdExchange, James Hercher, Nicolas Jaimes, Criteo, DMnews ecommert® for daily insights on retail media, ecommerce, artificial intelligence and digital shelf for CPGs.

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[#Sustainability] It is a great honor to be recognized as one of the World’s Most Sustainable Companies of 2024 by TIME and Statista. 🙌   Eurazeo ranks #81 worldwide and among 500 companies doing best for the Earth. 🌍   ‘This ranking reflects the significant milestones achieved by Eurazeo in making trackable, public commitments to doing better for the planet, incorporating sustainability into our business model and our portfolio companies. The rigorous methodology used by Time and Statista took into account the successful progress of our SBTi decarbonization roadmap, as well as our high scores from CDP (formerly the Carbon Disclosure Project) reaching an A rating.’ states Sophie Flak, Member of the Executive Board and Managing Partner - ESG and Digital at Eurazeo   Check out the ranking: https://lnkd.in/dAxy8_Ag   Christophe BAVIERE William Kadouch-Chassaing Olivier MILLET Audrey LAMBRY #sustainability #ESG #SBTi #CDP #decarbonization #impact #CDP

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🚨 The demand for AI skills has skyrocketed by an incredible 250% on the Malt platform alone! 🔍 Dive into our latest article to uncover the reasons behind this remarkable increase and what it means for freelancers like you. From ChatGPT to NLP, discover the skills that are shaping the future of work. Ready to ride the AI wave? Read more ➡️ https://okt.to/3TgNwA

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💥 7 days left until our Masterclass:  𝐅𝐚𝐬𝐡𝐢𝐨𝐧 𝐅𝐨𝐫𝐰𝐚𝐫𝐝: 𝐚 𝐉𝐨𝐮𝐫𝐧𝐞𝐲 𝐭𝐨 𝐭𝐡𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐏𝐚𝐬𝐬𝐩𝐨𝐫𝐭 Together with Carolynn Bernier , Consortium Coordinator at CIRPASS - Digital Product Passport and Margaux MacNeil Content Manager at Certilogo S.p.A., eBay Group we will delve deeper into the Digital Product Passport Blueprint. This framework empowers businesses to embrace diverse perspectives in the DPP adoption process, transcending the constrained and fragmented approaches prevalent in the field: 🎯 From Tactical to Strategic: moving beyond short-term fixes, the DPP Blueprint is our strategic compass, guiding us towards long-term, impactful decisions. 🔍 From General to Tailored: There's no 'one size fits all' in the fashion industry's digital landscape. Instead, we embrace a tailored approach, crafting solutions that fit the unique needs and brand's structure. 🌐 From Silo to Ecosystem: we are in a new era of ecosystem thinking, where collaboration and interconnectedness are the new standards for achieving operational excellence and customer trust Save the date: 🗓️ April 30th  🕓  4:30pm 📍  Zoom platform 📝Register now for the event using the link in the first comment below.

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Our CEO, Geoffroy Martin, has penned an eye-opening article for Forbes France shedding light on the pivotal role of digital marketing in the French economy and the challenges it encounters in the face of technological disruption. He reveals interesting figures: over 11 billion euros in yearly revenue and employment for 100,000 individuals, underscoring the sector's significant yet often underestimated impact. Despite this success, the industry is at a crossroads, grappling with the imminent phase-out of third-party cookies, threatening vital aspects of digital marketing operations. Don't miss out on this compelling read: https://lnkd.in/exhdphET #AdTech #DigitalAdvertising #Forbes

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[Opinion piece] Why Programmatic DOOH is Key for Boosting Brand Consideration. An article by Laure Malergue, CEO and co-founder at Displayce on NewDigitalAge As new regulations and consumer behaviors reshape advertising, brand consideration is becoming crucial. This stage, where potential buyers evaluate a brand’s offerings, is often neglected in favor of awareness or conversion efforts. Read the full article here👇 https://buff.ly/3VwuxqW

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Do we still need to talk about the crucial importance of employer branding? Yes ! In a world where the digital economy is booming, employer branding is an essential pillar for attracting and retaining talent. For Antony Derbès, President of Open Lake Technology, success depends not only on technological innovation, but also on the ability to create an attractive and fulfilling working environment for employees. https://lnkd.in/eeNZUBK3

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