Google has decided to retain third-party cookies 🍪 in its Chrome browser, marking a shift from its long-standing promise to phase out these tracking tools. This move comes amid concerns from advertisers — Google's primary revenue source — who feared losing the ability to collect data for personalized ads. Instead of removing third-party cookies, Google proposes to introduce a new experience in Chrome where users can make informed choices about their web browsing and adjust these choices anytime. Stay tuned for more updates ! 🔎 https://lnkd.in/eX82CDqH
Programmads
Advertising Services
Brussels, Brussels Region 1,174 followers
We amplify marketing through technology, for brands and agencies, by providing the right tools and services.
About us
We provide MadTech tools and related services to help our clients increase the efficiency and performance of their Digital Marketing. We are preferred partner for Google Marketing Platform and Amazon Ad Tech. If you are in digital marketing today – this goes for brands as well as for agencies – we believe that there are four main areas to focus on (see below), in order to improve and future-proof your Digital Marketing activities. CAPTURE: We help you to collect high quality data across your website, apps and advertising campaigns to provide you with all the necessary details so you can focus on generating more leads, sales and profits. CONNECT: we help you connect and centralize your various sources of data, and we build and maintain robust and reliable data pipelines towards your customer experience platforms. ANALYSE: using advanced analytics techniques and machine learning algorithms we analyze your clients' behavior to improve their experience AMPLIFY: we put your data to work to provide your clients with the experiences they have come to expect in today's digital age. From the experiences they have on your website and apps, to those they have with your ads.
- Website
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http://www.programmads.com
External link for Programmads
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Brussels, Brussels Region
- Type
- Privately Held
- Specialties
- Doubleclick, Google Analytics, Optimize 360, Tag Manager, Attribution 360, DCM, DS, Rich media, Data science, Dashboarding, Data Studio, Programmatic, Consulting, Training, google marketing Platform, tealium, DV360, Adserving, trafficking, Web Analytics, CRO, and DCO
Locations
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Primary
Get directions
Avenue Louise 523
Brussels, Brussels Region, BE
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Get directions
33, Avenue du Maine
Paris, Île-de-France 75015, FR
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Get directions
Angle Bd Med V & Rue Ibn Kathir Résidence Dos Mares 68 , 7E, Tanger-Médina
Tanger, MA
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Get directions
4-1160 Rue Marmier
Longueuil, Quebec, CA
Employees at Programmads
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Tomas van Gils
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Marcin Gut
AdTech expert | GMP Sales Partner | Programmads.com
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Cedric Donck
Digital Investor, Independent Board Member and Keynote Speaker. I believe in companies that combine profit and purpose.
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Nicolas Corrochano y Anton
Executive leader - digital marketing technologies, services and data management.
Updates
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We are shaking things up in the AdTech game ! We're delighted to announce the launch of AdSecura, our new quality assurance platform for Digital Marketing & Programmatic operations. AdSecura integrates several solutions: AdKeeper, BudgetKeeper, Tag Monitor and ADAM, into one sleek and efficient platform. 👉🏻 Have a look at its brand new website : https://www.adsecura.com/ No more setup errors or overspents! Adsecura offers agencies and advertisers a single solution to monitor and secure their digital media operations. It also ensures quality and efficiency, making it an essential guarantee of reliability in the digital advertising space. And we don't stop here. We plan to continue developing and integrating new features and connectors into the AdSecura platform to continually enhance its functionality and meet the evolving needs of the market.
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Programmads reposted this
Programmads in the news today! Sophie, Jo, and I had the pleasure of being interviewed by Media Marketing (Patrick Steinfort) about the opportunities & challenges that we face in our lovely #Adtech & #Digital industry. https://lnkd.in/dwDyAyEi #Google #Amazon #Microsoft
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Programmads reposted this
Partner - Business Development Director - PROGRAMMADS // Driving value for agencies through Programmatic Marketing
Measurement challenges, privacy regulations and technological advances are only some of the many reasons why Programmatic Marketing is increasingly becoming complex. Brands and agencies must continuously adapt and innovate to stay ahead. Thanks to Media Marketing for interviewing us on this topic. Feel free to reach out, to understand how Programmads can help navigate this complexity. #programmads #programmatic #adtech
Media Marketing | News | Programmatic wordt complexer
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Programmads reposted this
Partner - Business Development Director - PROGRAMMADS // Driving value for agencies through Programmatic Marketing
Glad to have you onboard Tomas van Gils!
Media Marketing | News | Tomas Van Gils verovert Nederland voor Programmads
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🤩 Exciting collaboration alert! We are proud and excited to work with Lotus teams - Lotus Bakeries - and their various agencies across markets, to co-realize their digital marketing goals and expand their global footprint via our cutting-edge AdTech and programmatic solutions. Article : https://lnkd.in/eDz3EeCx #Programmads #LotusBakeries #DigitalMarketing #AdTech #cookies
Media Marketing | News | Programmads embarque Lotus Bakeries
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📣 Last chance to register: explore the future of advertising with Amazon Ads Join us for an enlightening webinar hosted Sophie Sior, head of Media at Programmads, featuring insights from Amazon Ads experts, Raphaël Vicario, Senior AdTech sales and Mathieu Greil, Senior Video Specialist. Dive deep into the capabilities of Prime Video Ads and Performance + Beta, and see how these tools can revolutionize your advertising strategies. This is a must-attend event for marketing professionals looking to stay ahead in the rapidly evolving digital landscape. Gain actionable insights and learn from successful case studies to enhance your campaigns. Last chance to register: [registration Link in the comments] 👇 #AdvertisingWebinar #DigitalMarketing #AmazonAds #Programmads
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𝗨𝗻𝗹𝗼𝗰𝗸 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗼𝗳 𝗔𝗺𝗮𝘇𝗼𝗻 𝗔𝗱𝘀 𝘄𝗶𝘁𝗵 𝗣𝗿𝗶𝗺𝗲 𝗩𝗶𝗱𝗲𝗼 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲+ 𝗕𝗲𝘁𝗮 🚀 Exclusive webinar: Amazon Ads with Prime Video Ads and Performance+ Beta Join Sophie Sior, Head of Media at Programmads and Raphaël Vicario, Senior Ad Tech Sales Manager at Amazon Ads on Thursday, April 25th, at 10am CET. We'll discover the unseen potential of Amazon Ads, including the innovative Prime Video Ads and Performance+ Beta, through a narrative that intertwines technology, strategy, and storytelling. What you'll gain: - Insights on our Amazon Ads partnership. - Deep dive into DSP solutions and streaming TV advertising. - Success stories and best practices. - Live Q&A – get your questions answered. Be part of the conversation !
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🚀 Exclusive Webinar: Amazon Ads with Prime Video Ads and Performance + Beta Join Sophie Sior, Head of Media at Programmads and Raphaël Vicario, Senior Ad Tech Sales Manager at Amazon Ads on Thursday, April 25th, at 10am CET. We'll discover the unseen potential of Amazon Ads, including the innovative Prime Video Ads and Performance+ Beta, through a narrative that intertwines technology, strategy, and storytelling. What you'll gain: ☑️ Insights on our Amazon Ads partnership. ☑️ Deep dive into DSP solutions and streaming TV advertising. ☑️ Success stories and best practices. ☑️ Live Q&A – get your questions answered. Be part of the conversation ! Would you like to attend this webinar? Let us know in comments.
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🌟 Exciting career opportunity at Programmads 🌟 We're on the hunt for a Programmatic Consultant to join our Media Operations team. The position is located in either Paris, Madrid, or Brussels. Your role: > Guide clients through their programmatic advertising journey. > Manage client relationships and project deliveries. > Stay ahead with the latest in AdTech and programmatic trends. You are: > Experienced (2+ years) in programmatic advertising. > Fluent in English and Spanish; French is a plus. > Skilled in platforms like DV360, Amazon DSP, Microsoft Invest. 📝 Apply now : https://lnkd.in/erD-3RiM #Progammads #ProgrammaticConsultant #JobOffer #Career
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