Programmads’ Post

Join me and my DSP expert friends @Anne Harrell and @Jack Lindberg as we take a deep dive into Amazon DSP and the tools to achieve Amazon advertising success! Hosted by @MattAltman at Clear Ads. You don't want to miss out on this webinar! #spreetail #buyboxexperts

Any complete advertising solution needs these three key levers: 1️⃣ Publisher Levers for better inventory & yield management 2️⃣ Advertiser Levers for delivering a seamless advertising experience 3️⃣ Process Management Levers for efficient process management Discover how giants like Meta and Google used these levers to create a successful advertising solution in our blog. 👇link in comments👇 #Osmos #RetailMedia #Blog #OnlineSalesai

Are you constantly second-guessing your optimization strategy? 🤔 You're not alone! Balancing aggressive expansion with strategic ad management is a real challenge. But here's the thing: The frequency of your optimization directly impacts your ad performance and, ultimately, your ability to scale without sacrificing profits. In tomorrow's newsletter, I dive deep into the factors that influence optimization frequency (and what to focus on) Make sure you're subscribed (just comment "bids" and I'll send the link) #Amazonadvertising #PPC #Amazonseller

Our agency has always been a strong proponent of utilizing sight, sound, and motion to captivate audiences and draw them into our brands. This is why we love encouraging people to lean into Amazon's Online Video (OLV) ads with incremental budget as a way of stacking even more upper-funnel video tools to maximize new customer growth and long-term success. The proof is in the pudding. Take a peek at this post from GO's Digital Marketing Director, Dana Swygard, which illustrates the impact that OLV can have alongside STV and DSP in boosting new customers and shipped COGS within a full-funnel marketing strategy. #onlinevideo #amazonadvertising #ecommercemarketing #retailmedia

This is something new I saw it just now while I was creating a sponsor display video ad. Amazon suggested choosing REACH as an optimization strategy. Read below what they said: Consider changing your optimization strategy to “Reach”. Advertisers who used video ad format and optimized for reach saw that 70% of viewable impressions resulted in videos watched to completion. (Amazon internal data, 2023) Have you tested it? If yes, please share your experience

Running ads on Amazon in 2024 is like a fire. Is yours in a nice fireplace or in a dumpster fire? I sat down with Destaney Wishon, CEO of btr media, to chat about the landscape of advertising within Amazon in 2024. Some hot takes: → The power of DSP; when you need it. → Good products = good results. → Transparency with clients is critical. → Advertising creatives NEED to resonate to perform. → Using PickFu to validate creatives. How are YOU currently using ads effectively? ↳ Day parting? ↳ Software or humans? Tell me in the comments! Checkout the full 📽️ 🔗 in the 👇

The growth in Amazon's advertising business in the past 12 months has dwarfed the ad growth at YouTube, Google and Meta. #metaads #amazonads #googleads #youtubemarketing #digitaladvertising

Want to boost your sales on Amazon? There are so many advertising options it can get confusing! 😵 In my latest video, I break down the main types of Amazon ad campaigns so you can choose the right ones for your products and optimize performance! 📈 #amazonads #clickfluency

Looking for an alternative to Sizmek? Choose Smartly! Amazon already did. 🚀 Ad #creative powered by us and served by Google, combines dynamic creative optimization (#DCO) and creative intelligence in a single omni-channel platform. Our #AI-powered #advertising platform serves 800B+ impressions annually, and 90% of our customers say we deliver real value. 🔥 Learn more ➡️ https://bit.ly/4a0qeKn #worksmartly #adtech

Global experience of using Google Analytics to optimize advertising campaigns. 👉 Amazon: uses Google Analytics to track user behavior on its website. It helps the company understand how users find and buy products. 👉 Netflix: uses Google Analytics to track user behavior on its website. It helps the company understand what movies and shows users like. 👉 Uber: uses Google Analytics to track user behavior on its website. It helps the company understand how users order cabs. All these companies use Google Analytics to improve their advertising campaigns and increase their profits.