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Read Laure Malergue article on WallDecaux blog, where she provides her vision on how to leverage brand consideration using programmatic DOOH. This expert piece is supported with a real-life example: the Columbia DOOH campaign. 🚀Main takeaways : - Trust in a brand is a determining factor in the purchasing decision ​for 81% of people - DOOH content benefits from a positive ad perception, with +7 points compared to all other media formats - Displayce DSP demonstrated its effectiveness by improving its customers’ consideration by an average of 20 points in 2023 Read the article to learn more: https://lnkd.in/expGfCz3 #programmatic #DOOH #consideration

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In Chapter 9 (Concrete Jungle Prt.3: The Oracle)of Blawa Samurai, fate and alliances collide as Ta-Li navigates the complex web of destiny. Learn how strategic partnerships can shape the course of history and discover the power of collaboration in the face of uncertainty. Watch now! #BlawaSamurai #Prophecy #Fate #Alliances #Collaboration #Success

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Although professionals are increasingly leveraging #GenerativeAI for content creation and creative endeavours, 89% of respondents call for more training initiatives, IAB Europe and Microsoft Advertising revealed. Mascha Driessen, Microsoft Advertising’s Europe Regional Vice President, added, “These innovations will help everyone, everywhere, across the advertising ecosystem to achieve more than we ever imagined. However, it will take a focus on learning, experimentation, and partnership to tap into the transformative power of Generative AI.” Marie-Clare Puffett, Insights & Industry Development Director of IAB Europe, said, “As the #digitaladvertising landscape evolves, embracing Gen AI is essential for staying ahead of the curve. By addressing the educational gaps and fostering transparency, stakeholders can harness the full potential of this innovative technology.” Read more here. https://lnkd.in/dVZCd_Aj

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From boosting customer lifetime value to regenerating demand from lapsed buyers, the use cases for retail media are evolving. 🛍️ The industry has seen significant growth, with increased demands for meaningful performance, transparent reporting, and more channels. Explore the insights from IAB Europe's Retail Media Committee (led by GroupM's Jason Wescott) and learn more about the impact of these changes: https://loom.ly/8qr6jYk

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The IAB /PwC Internet Advertising Revenue Report 2024 has been released. A Few Key Takeaways: 🔸 Video, including CTV & OLV, accounts for 23.2% of all advertising revenue 🔸 Retail media advertising revenues saw an increase of $6.2B since 2022 🔸 Large holding companies are investing in GenAI to optimize campaigns, personalize content, and enhance targeting capabilities Embracing the power of #CTV and #retailmedia, leveraging Generative #AI, and adopting privacy-first approaches will be pivotal in navigating the digital advertising landscape successfully.  Download the full study here: https://lnkd.in/eihaZA2Q.

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FYI: Retail media measurement standards developing rapidly, as IAB Europe launches latest guidance (Internet Retailing): by Paul Skeldon. IAB Europe has published the final version of the Retail Media Measurement Standards for Europe to provide media buyers with a framework for consistent metrics to compare their retail media investment. The Standards have been finalised following a public comment period between February and March 2024, where a wide range of industry […] #DOOH #digitalbillboards #digitalsignage

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Participating at Advertising Week Europe 2024? Join OnAudience at #AdvertisingWeekEurope2024 (#AWEurope), the epicenter of innovation and the gathering of the brightest minds in the advertising industry. As a Global Data Provider, we are excited to share our expertise on the following key themes: ✅ The future of advertising and our cookieless approach & solutions. ✅ Leveraging data high-quality data for campaign optimization. ✅ Creating unified personalized experiences across various devices. ✅ Gaining insights into cross-device customer behavior. Meet Adrian Williams at the event to: 🌐 Explore cutting-edge data solutions tailored for the cookieless era. 📈 Gain in-depth understanding of how data and analytics drive campaign success. 📱 Seamlessly connect with audiences across different platforms, from mobile to Connected TV. Don't miss the opportunity to enhance your business strategies with innovative data solutions! 🚀 See you around! #AdvertisingWeekEurope #Data #ADTECH #Technology #DataDrivenAdvertising #Globaldata #targeting #Cookieless

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Its out again - IAB Europe's Adex Benchmark Report for 2023 had been published. As every year this is a must-read for all digital marketeers who are looking for a market overview of the #digitalAdvertising market in Europe. And although we are still facing tough conditions in times of the polycrisis we can see that the agility and creativity of our industry brought total ad spend close to the €100bn threshold. Even in a more mature market like Germany – the second biggest market in Europe in terms of digital ad spend – the latest IAB Europe’s AdEx Benchmark Report shows robust growth rates, also. Big thanks to IAB Europe and Daniel Knapp for all your hard work on this study. Looking forward to the next issue. https://lnkd.in/efgsB8xS #ProgrammaticAdvertising #CTV #DOOH #Display #Video

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From boosting customer lifetime value to regenerating demand from lapsed buyers, the use cases for retail media are evolving. 🛍️ The industry has seen significant growth, with increased demands for meaningful performance, transparent reporting, and more channels. Explore the insights from IAB Europe's Retail Media Committee (led by GroupM's Jason Wescott) and learn more about the impact of these changes: https://lnkd.in/eXmyzx2v

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mediasmart ‘s programmatic power meets TCL’s Global Android TV dominance. Power pack your advertising campaigns with access to TCL’s vast inventory of 135+ FAST channels in India across 14 key genres like News, Lifestyle, Food, and Entertainment, advertisers can precisely target specific audiences. This level of targeting enables advertisers to connect with consumers who closely align with their brand, resulting in a more effective and engaging advertising experience. Additionally, integration with mediasmart’s CTV Household Sync technology further enhances engagement by synchronizing re-engagement ads on mobile devices within the same household where the CTV is being viewed. This synchronization ensures advertisers can reach their target audience seamlessly across multiple devices, maximizing interaction and impact. Matt Ding TCL TCL FFalcon Affle Anuj Kumar Noelia Amoedo Kelly Leonard Taísa Pereira Guillermo Fernandez Sanz Marta López de Haro Ramgopal Iyer Sidhesh Kudalkar Vaishnavi Mehrotra Julia G. Olatz Goicoechea Arreche Swaminathan Iyer Silvia Serrano Guerra Nishant Khurana Vivek S. Pallavi Singh Ourvi Sharma Pankaj Lad Clare Ngeow Daniel Adam's Siahaan Ahmad Saad I. Hesty Syah Phonsasi Toomthong Rob North Fernando Marques Raquel Miguel Jitendra bisht #PowerOfProgrammtic #Ctv #connectedTvadvertising #ThoughLeaders #ThinkProgrammaticThinkMediasmart

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AI Revolutionizes Digital Advertising! New Report by IAB Europe & Microsoft Calling all digital advertisers! IAB Europe and Microsoft Advertising just dropped a new report: "Understanding the Adoption and Application of AI in Digital Advertising." This report dives deep into the rapid rise of Generative AI (Gen AI) and its impact on the industry. Here's what you'll find inside: *Current industry understanding of AI and its use in advertising. *How Gen AI is going beyond basic tasks and transforming workflows. 🪄➡️✨ (think magic for boring tasks!) *The future of digital advertising with AI integration. (crystal ball emoji for the future!) *Key takeaways to get you excited: *AI is everywhere! 91% of respondents are already using or experimenting with Gen AI. *Investing in the future! 41% have a dedicated budget for Gen AI experiments and implementation. *Building AI talent! Half of the companies are actively fostering AI expertise within their teams. *Content creation on steroids! ✍️➡️ Over two-thirds are using Gen AI for content development. *Creatives get a boost! ➡️ Half are leveraging it for creative development. But wait, there's more! While Gen AI shows immense promise, education is crucial. A whopping 89% of respondents called for more training initiatives. Download the full report and get ahead of the AI curve!  #IABEurope #MicrosoftAdvertising #GenerativeAI #DigitalAdvertising #FutureofAdvertising #AI #Marketing #IABBaltics

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