Aung Thura’s Post

Coca-Cola global CMO: AI will completely reshape marketing AI is set to transform the future of the marketing profession, according to Coca-Cola global CMO Manolo Arroyo, who sees such tech as a route to driving growth rather than efficiency. Speaking on 17 June at the Cannes Lions Festival for Creativity, Arroyo explained 90% of the company’s AI work is focused on topline growth and effectiveness. “We are by no means perfect, but we see tremendous potential in the future and I have no doubt [AI] will completely reshape the profession of marketing as we know it,” he said: https://lnkd.in/egFWNw2s #marketing #AI #technology #brands #trends #future #biz

🚀 The Future is Now: Embrace AI in Marketing! Read more: https://lnkd.in/gxaBDc5N Coca-Cola's recent insights from their global CMO, Manolo Arroyo, at the Cannes Lions Festival highlight a crucial message for all marketers: the time to integrate AI into our strategies is now. Key Takeaways: Proactive Innovation: Coca-Cola's focus on using AI for topline growth showcases the importance of not just waiting for perfect solutions but diving in and experimenting with new technologies. Agile Teams: Empowering internal teams to explore AI capabilities ensures faster adaptation and a deeper understanding of brand-specific needs without the heavy reliance on cumbersome data systems and strict compliance structures. Future-Proofing through AI: With a significant portion of Coca-Cola’s marketing pivoting to AI, the message is clear—integrating AI isn’t just an option; it’s essential for staying competitive and relevant. Call to Action: Let’s challenge ourselves to break out of traditional molds. It’s time to foster environments where our teams are encouraged to test, learn, and innovate with AI. The goal? To remain flexible, responsive, and ahead in the ever-evolving market landscape. How are you incorporating AI into your marketing strategy? Let's innovate boldly and wisely! #AI #MarketingStrategy #Innovation #CocaCola #DigitalTransformation

Interesting read, but I can't help but disagree. Big brands like Pepsi and Frito-Lay may appear to be dragging their feet with AI integration, but I believe it's more about strategy than reluctance. The article here suggests that these giants are hesitant to adopt AI in their marketing approach. But let's consider this: large corporations don't just dive into trends. They take the time to strategise, to understand, and to optimise. That's what has kept them at the top for decades. AI is no longer future tech, it's present necessity. It's transforming our interactions, our understanding of consumer behaviour, and the very way we do business. The beverage industry and restaurant sector are no exceptions. So, let's not mistake a measured approach for hesitance. AI is here to stay and the big players know it. They're just making sure they get it right. Brands like Pepsi and Frito-Lay have stood the test of time not by jumping on every trend, but by strategic planning and execution. I'm confident that when they do fully embrace AI, they'll do it in a way that sets the benchmark for others to follow. Check this out: https://lnkd.in/d8_2JqdV

Highlights: While some companies are embracing AI tools in their marketing efforts such as copyediting, visual and audio production, others are being hesitant. There are many reasons behind the hesitation, including uncertainty around data and copyright issues, ambiguous conclusions regarding the ROI of using AI tools. Would you take a wait-and-see approach, or do you prefer test-and-learn strategy? Even big companies are divided on this question.

Peek under the hood of AI with Amplience’s VP of Product Marketing, Ali Hanyaloglu. In his recent blog interview with Allma, Ali shares his journey with AI, the Amplience AI strategy, and how AI technology is revolutionizing retail to help brands meet their customers where they are, at just the right moment. Read the interview here: https://hubs.la/Q02w00XJ0 #AI #GenAI #Ecommerce #Retail #AIStrategy

Are you adopting AI use responsibly? 41% of CMOs indicate that adoption of #AI in #marketing will be critical to the viability of their business, and an additional 46% believe that adoption will have a significant impact on their organization’s ability to meet its business goals in the next 2 years. Read more about the actions brands should take in using AI responsibly: https://bit.ly/3R9Fqyi

Forget "if" and "when," the AI revolution in marketing is already here. But here's the catch: innovation without a clear, strategic message is just noise. Brands need to sharpen their focus to move from static to signal. Remember, the outcome is only as impressive as the input. Done right, with a strategy-first approach, AI will unlock a new era of hyper-personalized and dynamic customer connections. But to truly unlock this potential and achieve sustainable growth, we need to start with the brand itself.

Did you know The Coca-Cola Company uses AI to 'add some fizz' to their sales and marketing campaigns? 📊 Coca-Cola has been utilising the capabilities of AI to enhance its digital marketing efforts, which has led to a massive increase in ROI on its ads. The company implemented an AI-powered marketing tool called Albert 🤖 which helped Coca-Cola optimise its digital advertising campaigns. Here's how: Albert facilitates the usage of machine learning to analyse consumer data, helping the company gather useful insights to enhance its marketing strategies. But that's not all - Coca-Cola also released a stunning AI-generated campaign that displays the abilities of AI when hand-in-hand with human talent. It's also important to note that, this year, Coca-Cola also appointed a global head of generative AI, Pratik Thakar. Pratik believes that "AI will bridge the gap between human identity and brand creativity" 💭 Without a doubt Coca-Cola's usage of AI has helped them tremendously in their marketing efforts! At Unorthodox, we're excited to see more leading companies use AI for its exciting benefits, similar to those that we offer our clients around the world. Check out our case studies, we'd love to get your feedback in the comments ✍  

Marketing Briefing: Coca-Cola's senior director of generative AI Pratik Thakar on why the brand believes 'AI is making everyone an artist' - Digiday: Coca-Cola has appointed Pratik Thakar as the senior director of generative AI, signaling the company's commitment to utilizing AI in its consumer marketing efforts. Thakar is responsible for collaborating with tech companies and creative technologists to explore the potential of AI in advertising. Coca-Cola recently held the Real Magic Creative Academy, bringing together artists and technologists to create engaging consumer experiences. The company aims to use AI to enhance craftsmanship and engage consumers through platforms like billboards. Thakar emphasizes the importance of respecting original art and ensuring a balance between human creativity and technology. - Artificial Intelligence topics! #ai #artificialintelligence #intelligenzaartificiale

A world of AI imagination – Is AI marketing the latest tool for misleading customers? #willywonka, #willywonkaexperience, #genaimarketing, #genai Please see our new blog post with Sarah Montano, and Kamilya Suleymenova about the Willy Wonka experience in Glasgow that went wrong. We say "The old marketing premise of know what your customers want, meet their expectations and deliver all your promises is as true today as it always was. Brands must not use new tools to dupe and deceive their customers." https://lnkd.in/dczzV-M8