Nicolas Poppitz

Dive into our blog recap of Bloomreach CEO and co-founder Raj De Datta's session at OMR in Hamburg, where he explores AI's transformative impact on marketing. ✨ AI is reshaping our lives and jobs, but the role of marketers and merchandisers remains vital. Discover how to harness AI's potential and position yourself for success in this new era. 🦾 https://bit.ly/44Yn5cu #AI #Ecommerce #OMR #Bloomreach #Marketers

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Join us for the latest episode of DataConversations, where our hosts Danny and Michael are joined by Moritz von Sanden, a distinguished AdTech specialist and Head of Sales at Audience360. Moritz brings a wealth of knowledge from his extensive digital marketing and advertising career. In this episode, we cover: 1. Digital Marketing Evolution: Moritz shares his journey and insights on significant changes, current challenges, and the industry's future. 2. Transparency in AdTech: The importance of transparency in data usage and the impact of privacy changes on the industry. 3. From Hyper-Personalisation to Holistic Engagement: The shift from targeting audiences of one to a broader, more holistic view of audience engagement. 4. Collaboration and Future Trends: The critical role of collaboration within the industry and predictions for the next 12 months. Don't miss this insightful discussion on the past, present, and future of digital advertising! The episode is packed with valuable takeaways for anyone interested in the evolving world of AdTech and digital marketing. Links to listen to the full episode in the comments below. Have thoughts or suggestions for future episodes? We'd love to hear from you! Comment below or email us at podcast@dataco.ai. #DigitalMarketing #AdTech #DataTransparency #Podcast #MarketingInnovation

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🗣️ Programmatic Perspectives with Media Frankfurt GmbH! 🇩🇪 In this episode hear Sandra Müller's, Team Lead Business Development, perspective of future programmatic DOOH trends and recent company developments for Media Frankfurt, the exclusive marketer of Frankfurt Airport. Learn more by watching the video below ⬇️ https://hubs.li/Q02Dxl2c0 #prDOOH #DOOH #ProgrammaticPerspectives #programmatic #MediaFrankfurt

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“Taboola’s native ads allowed us to reach customers we couldn’t on other platforms like Meta and Google. Our Taboola Account manager was also instrumental to our success.” Florian Bein, Co-Founder, bedrop.de🐝 Check out our #CaseStudy to see how https://ow.ly/LWKe50RQPiv leveraged our Native Ads to surpass Meta and Google results! 🎯 🌐 Read: https://ow.ly/gJjV50RQPiu #DigitalMarketing #MarketingStrategy #AdOptimization #MarketingInsights #Ecommerce

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Although cookie deprecation may have been pushed back to early 2025, cookieless solutions remain among the advertising industry’s most pressing topics. Advertisers must adapt to life without cookies or risk being left behind. Speaking to ADZINE - MARKETING. TECH. MEDIA. 🇩🇪, InfoSum’s VP, MD DACH, Aline Zenses discusses how advertisers can break free from cookie dependency, why privacy is good for business, and how we can drive the industry forward. Read more: https://hubs.la/Q02CZRhr0 #InfoSum #DataCollaboration #DataCleanRooms #FirstPartyData

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Advertising is being automated at a rapid speed. Nick Sertis of Signifi Media talked to us about what role automation plays on Business growth. Take the time to chat with Nick Sertis at Siinda Live Berlin to learn how you can leverage automation and grow your business. #SiindaLiveBerlin2024 #SiindaLive #digitalmarketing #siinda 

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In this short video we explain how you can leverage the N.Rich + LinkedIn Matched Audiences integration to spend your time and resources on the relevant accounts solely. Don't hesitate to ask questions if any here or at contact@n.rich should you want to learn more. Even though the team is spread all across the world, we're just one comment away 😉

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"To evaluate brand suitability, it is not just the letters of the words, but also the context and spirit of the conversation that really matters." In today's Quo Vadis Green Shoot AdTech Interview, our EVP of Strategic Partnerships Pat LaCroix spoke with Tom Triscari to discuss how Seekr's trustworthy AI innovation goes beyond keyword based systems to help increase reach and revenue for advertisers and publishers. Read the full interview here: https://lnkd.in/gZ8rv5va

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16 hours of stage content wrapped up in less than a minute. OMR it was a blast! 🙌   Our key takeaways from a #RetailMedia perspective: 👉 First-party #data is crucial, emphasizing both its quantity and quality. 👉 #AI promises to streamline various tasks, extending beyond campaign delivery. 👉 #OOH and #InStore advertising are poised to become influential channels for raising awareness. 👉 Start with lower-funnel campaigns and gradually progress upward through the #funnel. 👉The future lies in self-service solutions.   🎬 Victor Mansaré Michael Hauk Fabio Faebss

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Sustainability is becoming increasingly relevant in the digital advertising industry and will play an ever-greater role in the future. 🌱 That is why the Bundesverband Digitale Wirtschaft (BVDW) e.V. has presented a definition for sustainability in digital advertising. Gain insights into the latest industry standards and how they're transforming practices. Check out our new blog post to find out how businesses and agencies can integrate sustainability into their strategies for a greener tomorrow. 👀 Read more: https://lnkd.in/etnnukXH #DMEXCO24 #GreenMarketing #DigitalMarketing

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As audiences move to streaming, it’s only natural that marketers follow. Many German marketers are diving into connected TV (CTV) and finding considerable success, leveraging first-party data to find expanded, relevant audiences. #streaming #connectedTV #marketing

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Hear directly from our founder Carsten Hyldahl about how our technology delivers sustainable growth for advertisers, publishers, and agencies with no need for personal data to be moved or shared. Exciting times, and only the beginning of our journey. #advertising #data #innovation

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🚀 Haven't read our DuMont success story yet? Check out this new, shorter version—definitely worth a read! Discover how Kölner Stadt-Anzeiger Medien, part of the DuMont family, revolutionized its digital subscriptions and supercharged SEO performance. Leveraging its rich publishing heritage, this transformation turned traditional practices into a cutting-edge digital powerhouse. Dive into the journey now! 📈✨ #DigitalTransformation #SEO #AI #iMatrics #SuccessStory

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Discover communication strategies of DAX-corporations on #TikTok! Our latest analysis dives into how Germany’s leading companies are leveraging #socialmedia platform TikTok to engage with their audiences. We share valuable #insights and explore how these organizations have incorporated TikTok into their #corporatecommunication. Unlock valuable insights today! 📄 What content strategies do DAX companies pursue on TikTok? 💡 Which industries are particularly successful on the platform? 👑 Who attracts the largest following on TikTok? Are you still unsure if TikTok is the right platform for you? Our impulse features best practices and the posting frequencies that are most successful within the accounts of the leading corporations in Germany. 👉 You can download our full analysis for free here! https://lnkd.in/eHm8EXrv #listentotheworld

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📣 Brand marketers: In case you missed it, we held a webinar last week with YouGov CEO Steve. Hatch and Deutsche Telekom CMO Uli Klenke who both shared their expertise and answered questions from our audience. We covered: 💡 How industry leaders successfully apply brand strategy 📈 The smartest ways to monitor brand tracking and optimizing performance 🔮 Predicting future trends in brand marketing and strategy If you weren't able to join us live, you can watch the recorded session here: https://lnkd.in/ghUwC_qd

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Everyone wants their #brand to become memorable: Take the adoption of ‘googling’ something in our vocabulary or the DACH region’s universal use of ‘Tempo’ as a synonym for tissues. Yet this special form of brand awareness comes from a strong positioning strategy. What you need to determine a unique positioning in your market, head over to our blog ➡ https://lnkd.in/d_D-4wF9 🚩 🔎 #BrandAwareness #BrandPositioning #BrandDevelopment #B2Bmarketing

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unlock the secrets to successful influencer marketing with Taaffeite Technologies! #MarketingTips #InfluencerStrat

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