Tathiane Mendonça

How to measure, manage and prioritize design debt.

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🚀Diving into UX and design topics with high expectations @ UXLx: User Experience Lisbon , starting with AI for Design and it’s even more enriching than I imagined! #ux #design #productsesign #UXDesign #Learning #Fun #UXLx #uxLx2024

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If anyone needs some UXR mentoring, I would be happy to support you! I have 10 years of experience conducting foundational and tactical research in Tech for large companies and start-ups (Booking, Meta, MercadoLibre, N26, Localyze, others) and I have managed teams of UXRs. I love mentoring other researchers, designers, copywriters and PMs on research best practices and how to use data to influence product decisions and build a great user experience!  I can help you with:   - Planning and conducting research end-to-end - Qualitative methods (in-depth interviews, usability testing, diary studies, card sorting, tree texting, contextual inquiry) - Quantitative methods (surveys) - Research artefacts (journey maps, personas, mental models, etc.) - Presenting research findings - Scaling the impact of your research - Stakeholder management, collaboration and communication

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The CSD matrix, more Brazilian than cheese bread. When I arrived in Brazil, I wondered how everyone knew about this tool and I had never heard of it before. Since then, I've used it many times in different situations (as a starting point or reset, to give some clarity in fuzzy situations, to avoid pointless discussions, to plan research, as an adaptation of fact finding, ...). Its simplicity always delivers. https://lnkd.in/dnckFCT8

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Uizard by Miro Labs just dropped AutoDesigner 2.0 and I got early access!! The design capabilities are seriously improved, and the UX design of the workflow feels like the future. You are actually able to collaborate with AI while designing. Makes sense why they have just been acquired by Miro! See, when you’re doing ui design work, the first iteration likely needs a bit of work. Most AI generators account for this by making 4+ versions of the same thing so you can choose the best. But even in that, there’s parts of the design that likely still need to be refined. Enter “Modify Selection”… In Uizard, you can now select any section of a design and prompt for an update to JUST that part of the ui. Then you can continue to go back and forth until you’ve found something that fits just right. I found this worked really well when working with the theme generator. The new theme generator is great for updating the look of your ui design, but it may have generated a non-accessible color palette. You can grab the elements in question and ask Uizard to update to a new color. What do you think of #autodesigner 2.0? #uiux #uidesigner #uizard #aidesign #ad

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An interesting article write by Anderson Gomes da Silva, which talk about some metrics that we can apply in our business to measure user experience quality. 💡 Take a look in: https://lnkd.in/d3qb4FGi  #metrics #ux #usability #design #product

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Pro Tips to Save money In your Digital Project

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😥 With the European Elections results announced, I want to reflect on how I, as an engaged EU citizen, couldn't vote for Portuguese representatives. As a UX researcher, it's disheartening to see the barriers in a system meant to be inclusive. Here's my user journey and points to improve 𝐏𝐫𝐞𝐩𝐚𝐫𝐚𝐭𝐢𝐨𝐧 Following the political scene closely, I chose a party to support. With my EU passport and Certificate of Registration for Union Citizen ready, I felt prepared after reading the steps on elections.europa.eu. I knew the polling stations. 𝐂𝐡𝐞𝐜𝐤-𝐢𝐧 At the Register of the Ministry of Interior Administration, I encountered ambiguous errors. Was it wrong symbols or birthday format? The error message provided no clarity. I ignored it. 𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐀𝐧𝐬𝐰𝐞𝐫𝐬 I read on eportugal.gov.pt that enrollment in the Electoral Register was automatic. But confusion about a using a citizen card and lack of clear guidance left me uncertain. 𝐓𝐡𝐞 𝐄𝐥𝐞𝐜𝐭𝐢𝐨𝐧 𝐃𝐚𝐲 Despite my EU passport and enthusiasm, I wasn't registered. The polling station members mentioned the junta de freguesia (parish council), a term I vaguely remembered but missed due to unclear instructions. They advised me to register there for future elections. They suggested I vote for Dutch representatives, but the Dutch election had passed, with mail-in voting as the only option. 𝐏𝐚𝐫𝐢𝐬𝐡 𝐂𝐨𝐮𝐧𝐜𝐢𝐥 I'm still unsure which parish to contact due to confusing online information and language barriers. I guess I will call the number I found online. Why having a NIF number, a business activity easier and even Certificate of Registration for Union Citizen doesn't automatically include you in the election register like in the Dutch Basisregistratie Personen (BRP)? 𝐂𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧 After living in Portugal for 2+ years, I felt that my onboarding wasn't complete. I think it is my own responsibility, but I could have appreciated a system that also supports the process. 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐭𝐨 𝐈𝐦𝐩𝐫𝐨𝐯𝐞 As a researcher I can only see some opportunities for UX and service design 𝑯𝒐𝒘 𝒎𝒊𝒈𝒉𝒕 𝒘𝒆... -Ensure clear, user-friendly voting instructions for EU citizens? -Simplify online registration with clear steps and error recovery options? -Provide multilingual support and guidance on necessary documents? (also supported by the political parties) -Make parish council information easily accessible online through IA, navigation and menus? -Extend parish council hours or offer election day support for issues? -Enable online appointment scheduling for busy professionals? I am curious to hear about similar experiences, so that I can sketch a whole experience map. Let me know about your voting experience in Portugal or somewhere else in the EU. --- I am Miroslav, and I love solving user and business problems. If you need help understanding your users and processes to create the right product, feel free to reach out: contact[at]uxitics.com or DM

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This video is helpful but many employers looking for designers—graphic designers, UI/UX designers, web designers, illustrators, etc. are still looking for linear design processes/case studies in portfolios instead of learning. It's a video from the previous year. #opentowork #graphicdesign #uiuxdesign #webdesign #illustration #opentoconnect #designprocess #hireme #jobseeker #jobsearch #designjobsearch

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We got to use Uizard by Miro Labs's new Autodesigner 2.0 early, and it's awesome! Especially if you're new to prototyping, this tool is perfect. Just describe your idea in words, and Autodesigner turns it into a working prototype - real, looking good, and ready to test with real customers. Autodesigner 2.0 is now available for everyone to try! Totally recommend it! #uizard #autodesigner #designsprints

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I'm excited to be speaking this week about Systems Thinking for UX Design at User Experience Lisbon, with attendees from 38 countries! We'll be diving into what systems thinking is, why it matters for UX, and learning a fundamental design principle, mindset, and method for applying systems thinking in UX. Where do you see the need for systems thinking in UX? What are you curious to know about this topic? #uxlx. https://lnkd.in/gbEBVkDi

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Next level generative UI design is here ✨ The most popular UI generator just got even better! With Autodesigner 2.0, type your ideas in plain text to design, prototype, and iterate in seconds. Autodesigner 2.0 combines ChatGPT's conversational flow with Uizard’s generative design capabilities and drag-and-drop editor. You only need your imagination to design and iterate in real time; AI does the rest.

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Work smart not Hard

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Design Debt: The Hidden Cost of Neglecting UX Investment, and How to Measure and Manage It 🔗 https://lnkd.in/gbYd_UHE 👩‍💻 Author: Joana Cerejo Design debt encompasses the effort required to rectify errors and deficiencies in quality that have arisen during development, ultimately impacting the business value. It is closely intertwined with technical debt, representing the accumulation of design and development choices that have adversely affected the product and, consequently, the user experience. To effectively manage design debt, it can be categorized into four levels: 1️⃣ UX Design Debt: This type of debt directly influences business objectives as it negatively impacts adoption rates, learnability, discoverability, and the coherence of the user journey, thereby affecting overall customer satisfaction. 2️⃣ Operational Design Debt: Operational design debt arises from inadequate underlying structures or inefficient processes and governance models that hinder the effectiveness of design and development teams. Addressing operational debt begins with identifying deficiencies in structures and processes. This necessitates attentive listening to team feedback, assessing the organization of design within the company, and, for managers, being attuned to signals from team members during one-on-one meetings. Common contributors to operational design debt include the absence of a design system, inaccessible components, outdated design files, inconsistent implementation, disorganized design file structures, and subpar designer-developer workflows and communication channels. 3️⃣ Visual Design Debt: Visual design debt pertains to inconsistencies in the product interface, such as color schemes, typography, and grids. At its extreme, visual inconsistencies can create a disjointed user experience, eroding trust and professionalism. Addressing visual design debt necessitates a collaborative effort across teams to comprehensively identify and resolve inconsistencies. 4️⃣ Testing and Research Debt: Neglecting to prioritize and support UX research in informing product decisions inevitably leads to a buildup of testing and research debt. Without user testing, the user experience suffers, resulting in decreased engagement, product adoption, customer retention, and increased bounce rates. Failing to conduct user research jeopardizes the success of the product. #DesignDebt #UXStrategy #DesignOps #VisualConsistency #UserResearch

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✨ A Story of Collaboration and Standardization As product designers, we often find ourselves at the crossroads of innovation and performance. I'm excited to share a recent project that demonstrates the power of cross-departmental collaboration: introducing dark mode to our system! Initially, I realized that achieving this user-requested feature was seamless teamwork with the development team. Here's how we did it: 🔧Tokenization: The Key to Scalable Design Design tokens are our secret weapon for keeping things consistent. Imagine colors, fonts, and styles all stored in one place, making updates a snap. This not only made adding Dark Mode super smooth, but it also brought designers and developers closer as a team! ⛱ Streamlining for Efficiency But our journey did not stop there. We took this opportunity to simplify our color palette, reducing it from 20 colors to a manageable 10. This not only simplified the development process for Dark Mode but also increased the overall stability of the design and user experience. 👩‍🏫 The Power of Collaboration This collaboration between design and development is a prime example of how working together towards a common goal can lead to fantastic results. Their insights and expertise were useful in turning our design tokens into a living, breathing feature within our system. Not only did we deliver a highly requested feature, but we also optimized our design system for future development. I'm thrilled with the new Dark Mode experience, and I know many of you will be too! 🎯 This is just the beginning of our journey towards a more inclusive and adaptable design system. Figma #Tokenization #designsystem #figma #collaboration Amir Hossein Yaftian Zahra Mousavipour Moein Alizadeh parisa javidfar Amirhossein Sarvari Mahya Amiri Behnam Shojaee Mohammad Fatemi Amirosein Beygi

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Every design should start with a masterfully crafted hypothesis. In my latest article, I am going through everything you need to know, to construct better product design hypotheses that lead to successful product experiments. Dedicated to Nic T. the master of hypotheses generation! 😁

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UXLx 2024 "Most AI projects fail. Some fail quietly before launch; some fail spectacularly publicly, becoming another media horror story about AI". Why does this happen? 🤔 and it was with this question that UXLx: User Experience Lisbon started last Friday. This was my third year in a row and it was truly an enriching experience. As a Product Designer, I am constantly exploring new frontiers, and the sessions at UXLx couldn't have been more relevant. The insights and discussions around "AI by design" presented by Dan Saffer were particularly helpful as they align perfectly with my current projects and research. Understanding how to collect all the requirements and make informed decisions in this emerging field is a challenge I embrace daily. Some of the main doubts that I have as Product Designer about AI products: 🔸 How to ensure ethical and unbiased AI design? 🔸 What are the best practices for integrating AI into user-centric design? 🔸 How to effectively communicate the capabilities and limitations of AI to users? 🔸 What are the methods for testing and validating AI-driven features? (looking forward to discovery!) 🔸 How to balance between automation and user control? The knowledge gained from UXLx has provided me with valuable perspectives to address these questions and enhance my work. A big thank you to the organizers and speakers for such a well-curated event! Looking forward to applying these learnings and continuing the conversation with fellow professionals. If you have started this long journey of understanding how we can apply our usability and UI knowledge to products with artificial intelligence, I recommend this summary of the workshop published on Medium: 👉 Designing for AI A workshop reflection on new techniques for designing for AI https://lnkd.in/dX-DVpEG #UXLx2024 #ProductDesign #ContinuousLearning #UserExperience #Innovation

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Do you know why you struggle with your Design System development and adaptation, even when following Atomic Design? I might have an answer for you. Fellow Designers and Product Owners, I dropped 5 minutes long text on Design Systems creation with a use of well-acclaimed Atomic Design framework. Read, comment, share. If you like it - great. If you don't like it - even better. I am always open for discussion! Have a good read 🍀

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