Salesforce Picks London for First AI Center, Building on $4B Investment in the UK
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More than 17,500 delegates attend Salesforce World Tour London, with customers including Aston Martin, McLaren Racing, Simplyhealth, Just Eat Takeaway, and John Lewis Partnership sharing AI learnings
Organizations in the Salesforce partner ecosystem, including Accenture, Deloitte Digital, IBM Consulting, and Slalom have expanded Salesforce UK AI capabilities to meet growing demand for services
Salesforce has chosen London for its first AI Center – a physical space that will foster collaboration by bringing together industry experts, partners, and customers to advance AI innovation while providing critical upskilling opportunities.
The Salesforce UK AI Center, located in London’s Blue Fin building, represents the latest vote of confidence in the UK by the No. 1 CRM software company, which last year pledged to invest $4 billion in AI innovation and growth in the UK over five years.
The launch of the UK AI Center and the latest investment figures were announced as Salesforce hosts its annual London World Tour, with more than 17,500 attendees registered to hear from customers including Aston Martin, McLaren Racing, Simplyhealth, Eastleigh Borough Council, and North Lincolnshire Council
At the event, the company will also unveil its latest AI product innovations and announce that Salesforce Data Cloud will be available on Hyperforce in the UK — the trusted platform architecture built on the public cloud — starting in July.
“AI has the potential to drive major growth for UK businesses – with the UK AI market predicted to reach over $1 trillion by 2035. To realize this opportunity, industry-leading experts must work together to develop innovative solutions and overcome obstacles,” said Zahra Bahrololoumi CBE, CEO, Salesforce UKI. “By locating Salesforce’s first AI center in London, we are sending a clear message to customers and partners on AI: we are deeply committed to working closely together so that you can reap the rewards of this transformative technology, while ensuring it is a force for good.”
Deputy Mayor of London for Business and Growth, Howard Dawber, said, “London is fast becoming one of the most important centres of AI businesses in the world, and we warmly welcome the decision by Salesforce to launch its pioneering UK AI Center in the capital.”
“This new UK AI Center will bring industry experts together to innovate and collaborate. It will provide training for Londoners to access the jobs and opportunities of the future and boost our economy as we continue to work towards a fairer and better city for everyone,” Dawber continued.
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