Matt Jones’ Post

SourseAI tour of the UK/EU/ and now Middle East...reflections. 🏆Awards: Yep so winning the global coveted award for Cloud Solution of the year pretty much topped the highlights of the trip! Thanks Informa Tech MVNO Community! 🌏Global day 1: It really helps in every conversation to be able to say "Yes we can deploy in your region" thanks to Google Cloud Platform #GCP 🇬🇧UK Telecoms: The UK Telecoms market is in somewhat of a holding pattern, multiple price rises, mergers, elections, yet speaking to all 3 MNO's they are motivated as ever to bring new business models and scalable MVNO's to market. Its a genuinely competitive market and thats an exciting place to work. Watch #IOT really start to take off here over the next few years 🇪🇺Europe Telecoms: There's a tonne happening across Europe, some markets consolidating, others scaling. eSIM is all the rage as a wave of eSIM global roaming companies scale 🇦🇪Middle East: t minus 24 hours until I touch down in the Gulf and travel to 4 countries (Kingdoms?) in 5 days. Update to follow. All in all great to be at the front of the #AI wave in telecoms #decisionintelligence everyone gets it now. We are not educating like we were 2 years ago. We are executing.

🏆😎 Thanks Telco News! https://lnkd.in/e-Y7ucq5

🏆🥇SourseAI wins MVNO World Congress Cloud Solution of the year!! 🎉🥳 Securing the top industry award in this category is the ultimate recognition for a Telcoms focused SaaS cloud AI business. It’s great to see SourseAI showing genuine leadership in this domain of Decision Intelligence (DI) as it continues to increasingly capture the attention of mainstream business media. While flattering the award is really a testament to many a contributor to this business who have shared their faith and resources for many many years. You all know who you are. 🙏 Congratulations to the team 🤘and especially to Tanya Hyams-Young 🙌 for always turning up, and never giving up on bringing her vision to life: to transform telcoms operators globally with AI. #MVNOsWorldCongress #MVNOsWC #ai #MVNO #businessintelligence #artificialintelligence #telecoms #telco #telecommunications #mvnosworld

Day 1 at the #MVNOsWorldCongress in Brussels. A great turn out with some amazing new #MVNOs and business models discussed. What’s new this year ? * #TelcoAI now in every vendors pitch and on the minds of every operator * #influencerMVNOs getting big traction. Courtesy of Mint Mobile but a super cool new brand Rockstar Wireless 🛜 shared their go to market success * #eSIM. Now at 32% penetration globally. It’s still about device penetration but also adoption is held back by poor onboarding experiences (ie let’s ditch QR codes please) * #NeoTelcos. The next generation of MVNOs will be digital only. eSIM only, bot served and most likely a brand you know and love in a completely different industry - streaming, insurance, banking, etc Of course my favourite telco AI company SourseAI is 5 prospects deep at the stand. I was chuffed when a renowned global analyst pulled me aside and said “you were the first brand I saw at this conference that brought AI to the event. And now it’s everywhere on the agenda and on the exhibition floor”. Proud of Tanya Hyams-Young Paul Jefferies Bryan Eastwood (PhD) and Milly Marsh who are driving the globalisation of #decisionintelligence in this industry.

#Telcotech + #decisionintelligence = #hyperpersonalisation congrats to SourseAI & Moflix Group

What if your entire/only engagement model for your telco was an app? As consumers we have come to expect this now to book a ride, rent a holiday house, watch a movie, buy a 'thing', book a restaurant, and with Moflix Group this is the premise of their TelcoTech platform. Moflix go so much further than BSS & OCS vendors though because they enable the shopping, rewards, loyalty services, crypto, money transfers, they natively provide digital wallets and web3 services. Next generation platforms like this quite literally wipe out an industry of legacy platforms in a single deployment, and more importantly they create a rich data set of subscribers behaviour to apply Decision Intelligence to. Whats even more interesting is their go to market. App first tech enablement platforms such as Moflix that embed telco as part of their solution aren't wasting time convincing legacy carriers to replace legacy systems. Rather, they are simply focused on enabling the next generation of new entrants, ultimately leading incumbents to eventually ask the classic question - "How did it happen?"...slowly, then suddenly. SourseAI is super powered by this partnership with a platform partner like Moflix because all the behavioural data that traditional operators cant put their hands on is native to Moflix and its customers. What does this translate to in real consumer experience? Well as an example, just like SourseAI's work in the media sector powering all the personalisation and recommendations for streaming services such as Southern Cross Austereo's LiSTNR, the same use case's can rapidly be deployed, in realtime, in the super app that Moflix deliver to their subscribers. Recommend a realtime currency conversion, optimise payment channels, buy content on demand, dynamically price services, etc etc.. Very cool imho #telcotech #decisionintelligence #ai #MVNO

Tips a hat to SourseAI - “A narrow ICP definition and deep customer empathy” Tanya Hyams-Young & Paul Jefferies are seeing the fly wheel effect of vertical SaaS. Note to Aussie startups that take this route - think hard about the TAM, here and abroad. You’ll probably conclude you’re going to need to move to “the rest of the world” pretty quickly. See you in a week EMEA! #verticalsaas #ai #decisionintelligence #telecoms #mvno

It's great to see frequent news of brands investing in Marketing Mix Modelling (MMM). There's a step beyond ROAS though, and this is where DI systems are key. If you join MMM to the Lifetime Value (LTV) modelling you'll quickly come to appreciate that just working on acquisition efficiency in isolation...well...its kind of like...dumb quite frankly. If we are on the same page so far, then the next question is which DI tool? Personally I would be looking for industry vertical specialisation. For instance in terms of MMM in Telecoms one would want to consider not just typical seasonality, but also industry dimensions such as; manufacturer device launches, buy back schemes and offers, renewable economy and price points, device pricing decay, ecommerce transactional volumes, competitor pricing and offers, competitor marketing spend and more. Taken a step further though you can calculate the CAC ratio to LTV payback, and therefore focus on how you create lasting value by getting off the sugar hit of channels that offer high volume / low retention / lower LTV in $ terms in favour of longer LTV and yield. That brings you back to the front of the equation - i.e. what CAC can I afford relative to the subscriber cohort LTV. Tip - It will be 50% more in one channel and 50% less in another. Sincere congrats to SourseAI & Tanya Hyams-Young & most of all Andrew Branson & team at More Telecom. #marketingmixmodelling #mmm #telecom #mvno