Sam Senior

12 top global universities competing on the international stage in to solve realistic business challenges. Two cases were solved across completely different industries. The first an online fashion start-up and its entry strategy into China. The second, and longer case, focused on SMILE Village, a charity organisation based in Phnom Penh. QUT provided a social enterprise program to the village known as "BikesforLife" to allow Villagers to start their own mico-business and earn income whilst… Show more

12 top global universities competing on the international stage in to solve realistic business challenges. Two cases were solved across completely different industries. The first an online fashion start-up and its entry strategy into China. The second, and longer case, focused on SMILE Village, a charity organisation based in Phnom Penh. QUT provided a social enterprise program to the village known as "BikesforLife" to allow Villagers to start their own mico-business and earn income whilst obtaining vocational training. Show less

24 teams from around the world competed in a week long case competition. Preliminary rounds with three 3 hour cases, and a 24 hour case. The final 24 hour case was focused on NIVEA Men, within the Canadian market, and how best to maintain market share with the emergence of two competitive product lines from Unilever. Team QUT created the NIVEA experience for the NIVEA man, and walked away with second place.

Faced with the problem of helping CTI break into the monopolised Hong Kong television market, team QUT created a second screen, and online presence to disrupt the market, exactly what the Hong Kong people want. This saw team QUT placed second in the semi-finals.

National winner for the CPA Big Break Project 2012 - Delivering strategic solutions for the Make-A-Wish Foundation.

Detailed an action plan to recover all current losses and grow the wish giving capacity of the organisation by 200% for 2015.
Detailed a new “Round up to Make-A-Wish” campaign that was estimated to generate $10.8M each year if implemented
Presented our solution to the CEO’s of Make-A-Wish Aus & NZ, and CPA Chief Financial Officer
Accumulated $80,000 prize value… Show more

National winner for the CPA Big Break Project 2012 - Delivering strategic solutions for the Make-A-Wish Foundation.

Detailed an action plan to recover all current losses and grow the wish giving capacity of the organisation by 200% for 2015.
Detailed a new “Round up to Make-A-Wish” campaign that was estimated to generate $10.8M each year if implemented
Presented our solution to the CEO’s of Make-A-Wish Aus & NZ, and CPA Chief Financial Officer
Accumulated $80,000 prize value, including $50,000 for home university Show less

Winner of the AT Kearney Case Competition

Awarded to the top 10 academically performing students in the School of Economics and Finance.

Marketing case competition around identifying and developing marketing opportunities for the Microsoft Kinect. Competed against 163 teams from Australian tertiary institutions.

Created a proof of concept utilising the Microsoft Kinect to prevent SIDS
Developed a strategic marketing plan to sell Kinect devices to consumers outside gaming