Alex Silverman

The Red Bulls introduced a new mascot, aptly named REDD, before last night’s match at Red Bull Arena against FC Cincinnati. The introductory festivities included fans raising a tifo featuring REDD’s image, a comic book giveaway and the launch of a line of REDD merchandise. The club worked...

MLS and more than 20 of its corporate partners are headed to Columbus for five days of All-Star events leading up to Wednesday night’s match at Lower.com Field against top players from Liga MX. The festivities begin Saturday with the MLS All-Star Soccer Celebration, a free two-day fan...

The Sounders and NWSL Reign have hired longtime sports and entertainment exec Courtney Carter as their Chief Revenue Officer, marking the first joint exec hire by the men's and women’s soccer clubs since the Sounders and global investment firm Carlyle completed their acquisition of the...

FIFA made its appointment of On Location as its hospitality provider for the 2026 World Cup official today, confirming the development first reported by SBJ in April . The Endeavor subsidiary will now work with MLS to promote and sell premium tickets, suites and hospitality...

World Wide Technology Chair David Steward has sold his minority interest in the Blues to QRM Capital Managing Dir Michael Riney . Steward was an original member of Blues majority owner Tom Stillman ’s group that purchased the club in 2012. The stake is believed...

USWNT D Naomi Girma will co-host a series of promotional events with Austin-based Siete Foods as part of an expanded partnership ahead of the Summer Olympics in Paris. The financial terms of the agreement were not disclosed. The Mexican American food brand is also a sponsor...

NWSL club Angel City FC has finalized terms for Disney CEO  Bob Iger  and his wife,  Willow Bay , to acquire a controlling interest in the team. The deal gives the club an enterprise value of $250M, far and away a record for a women’s sports team, and...

Union MF Cavan Sullivan could become the youngest athlete to ever play in a major North American sports league when he dresses for the MLS club's match tonight against the Revolution. If the 14-year-old takes the field before July 29, he would take that distinction from...

With less than a year until FIFA’s expanded Club World Cup tournament in the U.S., soccer's global governing body is seeking bids for media rights to the event in the Americas, Asia (excluding China), and Middle East & North Africa. FIFA is accepting joint bids for both the 2025...

Since the NHLPA hired former U.S. Secretary of Labor Marty Walsh as its executive director in February 2023, the union and the league have laid the groundwork for players to return to international competition on a consistent basis, and the tenuous Arizona Coyotes situation has...