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Sports and Society

Ripe for disruption: Youth sports incorporated

Families in the U.S. now spend approximately $15 billion on youth sports annually, a figure so staggering that even private equity is moving into the sector. While newer facilities, better-trained coaches, bigger and more competitive tournaments and equipment upgrades bode well for enhancing player experiences, there are unintended consequences....

Women’s sports fandom: From moment to mainstream

In the dynamic landscape of women’s sports, a monumental transformation is underway. Just a year ago, the discourse centered around women’s sports having a “moment.” Yet, as the momentum grew and observers began to characterize it as a “movement,” the shift became undeniable. Today, validated by one of the largest global studies of its...

Women's Sports Foundation celebrates 50 years

The Women’s Sports Foundation on Wednesday night hosted a private event celebrating its 50th year of operations. The event featured a panel conversation, moderated by Cari Champion , with WSF President and Paralympian Scout Bassett and CEO Danette Leighton , formerly the Pac-12’s CMO. ...

Legal sports betting is here, and it’s sustainable

From MLB superstar Shohei Ohtani to now former NBA player Jontay Porter, recent stories surrounding sports integrity have predictably led to scrutiny of America’s still-new legal sports betting market. These headlines wrongly depict the workings of the legal and regulated market and fail to recognize the persistent...