Adam Stern

Adam Stern joined Sports Business Journal in 2012 and currently covers motorsports and fighting. A graduate of Virginia Commonwealth University, he has won multiple writing awards and his experience includes work as executive editor for VCU’s newspaper, as well as an internship with the Washington Times. BEATS: NASCAR (Cup Series, Xfinity and Truck Series); IndyCar; Formula 1; NHRA; Rallycross. Fighting (UFC, boxing).

Feature Story

Daytona Concessionaire Planning For Food Promotions Tied Into On-Track Breaks

Daily / Friday, February 24, 2017

NASCAR implements executive shakeup to get ready for new era

Closing Bell - 07/17/2024

NASCAR Holdings today confirmed it is initiating a major restructuring to its business that it believes sets the company up better for the future. President Steve Phelps this morning sent out an internal memo seen by SBJ that spells out a bevy of executive moves...

S&P Global Ratings upgrades Speedway Motorsports

Closing Bell - 07/16/2024

S&P Global upgraded Speedway Motorsports’ credit rating despite expectations it will have a lower EBITDA in NASCAR’s next media cycle, since the new seven-year agreements lock in more than half of its annual revenue. In a note published Monday, the global ratings agency said it has upgraded SM’s issuer...

NASCAR, Disney-Pixar unveil new 'Cars' merch

Morning Buzz - 07/15/2024

Disney is releasing a new line of officially licensed "Cars" merchandise with NASCAR, the sport’s latest collaboration with the racing-themed movie. With an announcement slated for later today, NASCAR and Disney-Pixar are set to sell a co-branded playset and six die-cast cars from Mattel that are named...

NASCAR's sponsorship sales team going through big changes

Journal - 07/15/2024 | Journal - 07/15/2024

These are busy times for NASCAR Holdings when it comes to corporate sponsorship — reshuffling its sales team, bringing in a brand consultant and working to renew or land several important deals. While NASCAR’s sales team has had success since the pandemic, major...

New NASCAR broadcasters in market for on-air talent for 2025

Daily - 07/12/2024 | Unpacks Newsletter - 07/12/2024 | Unpacks Lite Newsletter - 07/12/2024 | Daily - 07/12/2024

NASCAR’s new media rights partners are casting a wide net to find booth talent, with some expected names like Fox Sports’ Adam Alexander and unexpected names like ESPN’s Marty Smith among those in the mix, sources say. NASCAR will expand its portfolio of media...

'Twisters' chases motorsports fans with pair of weekend activations

Unpacks Newsletter - 07/10/2024

Universal Pictures and Warner Bros. Discovery advertised the new “Twisters” movie to the global motorsports fanbase this past weekend with two different unique integrations. The film comes out domestically and internationally next week and it’s a sequel to the original movie, “Twister,” which was released...

NASCAR sells Chicago Street Race-branded Lululemon apparel

Weekend Rap - 07/07/2024

NASCAR is selling Chicago Street Race-branded Lululemon apparel, one of the many companies who have helped create over 200 different items of merchandise for this weekend’s Chicago Street Race. This marks the first time Lululemon apparel has been sold at a NASCAR race. Legends Global Merchandise is NASCAR’s...

NASCAR unveils first EV prototype, title sponsor

Unpacks Newsletter - 07/08/2024 | Weekend Rap - 07/07/2024

NASCAR on Saturday revealed its first EV prototype, and while it isn’t announcing a new electric series to go with it, the move is aimed toward ensuring the racing company is keeping up with modern automotive technology. The EV is a crossover utility vehicle that was built by...

Sources: Wood Brothers Racing in talks with driver Josh Berry for 2025 NASCAR Cup season

Daily - 07/02/2024

Wood Brothers Racing is in advanced talks to sign driver Josh Berry to compete for the team starting with the 2025 NASCAR Cup Series season, according to sources, as the fallout from Stewart-Haas Racing’s downsizing continues. Berry replaced the future HOFer Kevin Harvick in...

NASCAR exec Daryl Wolfe to retire at end of season

Morning Buzz - 07/02/2024

Longtime senior NASCAR exec Daryl Wolfe will retire from the company at the end of this season, in a move that could herald broader changes coming to the racing property’s marketing and sponsorship operations. This year, Wolfe reached 30 years of service to the...

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