Magid AD.VANTAGE

"There’s adjustments that we have to make. … There is some value to be given back to consumers after three or four years of a lot of inflation.” - PepsiCo chief executive Ramon Laguarta ^This sentiment from PepsiCo's most recent earnings call plus their acknowledgement that consumers are eager for better deals completely aligns with our consumer research from the past year. It's why we've been recommending flexible pricing plans, buy now pay later apps, and messaging that recognizes the consumer's pain points. DM us for advice and tools to do just that! And if you found this article interesting, we included it in this week's newsletter. Sign up to get articles like these plus the latest consumer insights sent to your inbox each Monday: https://lnkd.in/giMDvqH7 #ConsumerInsights #Inflation #MarketingStrategy #SpendingTrends

A rising interest in women's sports reflects a tremendous opportunity for advertisers wanting to connect deeper with their audiences. See in action how you can turn this consumer insight into effective audience outreach content like social posts, marketing emails, & more -- here: https://lnkd.in/gAv5b2qa ^ There's a very quick login page, then you get immediate, free access to try out the AD.VANTAGE AI tool! #WomensSports #WNBA #NCAA #MarketingStrategy #ConsumerInsights

Inflation appears to be softening, as recent data from the Bureau of Labor Statistics shows that overall prices decreased in June. This news aligns with how consumers have told us they're currently feeling about their own finances. Although our research has shown an increase in negative emotions like anxiety & uncertainty this year, people have been positive about their financial health. In fact, 52% of consumers feel confident that they will be better off financially a year from now, compared to just 39% in 2023. Plus, there's a +6% increase in people feeling like they're financially better off this year compared to last year. The data below (chart by The New York Times) helps illustrate a piece of why they may be feeling that way -- with overall prices down -0.1% in June, airline fares down -5% (thankfully!), and gas down nearly -4%. Have you been feeling any relief lately? #Inflation #Economy #ConsumerInsights #PersonalFinances

Planning to market to football fans as we approach the fall? In the graphic below, we break down key features & differences between NFL & College football fanbases. To craft the most effective marketing messaging for these fanbases, your outreach strategies shouldn't look identical -- here are some tips for how to connect with each: 🏈 NFL Fans: 1. Use vibrant, energetic content. 2. Leverage happy emotions with high-quality offerings. 3. Highlight limited-time offers and bundles during peak season. 🏈 College Football Fans: 1. Engage through local offers and deals. 2. Promote family-oriented packages, game-day experiences. 3. Emphasize promotions during key local events. Sign into AD.VANTAGE for more details: https://lnkd.in/gFZbN7PR Turn this insight into ready-to-go content with AD.VANTAGE AI: https://lnkd.in/gAv5b2qa #NFL #CollegeFootball #FootballSeason #MarketingStrategy #ConsumerInsights

Gen Z... How can you capture their attention? 🧐 It's a question millions of marketers are trying to unravel right now. Magid research helps demystify this unique generation at the link below. Gen Z Demystified: - They are the most financially-aware generation we’ve ever seen. - They crave transparent, genuine, two-way communication; they don't want to be just another service point. - Born into a landscape saturated with brand messaging, this demographic is savvy and selective about where they invest their attention and money. See more key insights from our generational research and learn how you can best appeal to the Gen Z consumer in the article below. ⤵ #GenZ #ConsumerInsights #MarketingStrategy #MagidResearch

July 4th is right around the corner! 🎆 As a marketing or sales professional, you've heard us talk about the big advertising opportunity it brings this year -- 60% of consumers are planning to participate in July 4th sales, which is a higher participation rate than any other holiday yet in 2024! Watch below to see how you can use AD.VANTAGE AI to turn this insight into a customer outreach email in seconds, tailored to your particular business description and voice ⤵ Log in & try the AI tool for yourself for free here: https://lnkd.in/gAv5b2qa #MarketingStrategy #July4 #ConsumerInsights #SpendingTrends #AI

Copa América is on & has been reeling in a huge audience! ⚽ The USA-Bolivia match on Sunday night pulled in 3.2M viewers & delivered Fox its best non-World Cup soccer audience on record. Plus, 2.5M watched Univision's coverage of the Mexico-Jamaica match on Saturday, making it the most-watched telecast of the year of any kind on Spanish-language television. 📺 💥 For a couple of weeks, we've been sharing about fruitful opportunity Copa América provides to connect with a passionate audience & elevate your brand perception -- in fact, 60% of consumers say that ads appearing during Copa América positively impact their perception of the brand, & 59% say those ads increase their likelihood to engage. The tournament is just getting started! It runs through mid-July - don't miss this advertising & brand awareness-building opportunity! DM us for specific advice on how to target your messaging 🚀 #CopaAmerica #SpanishLanguageTelevision #Univision #Fox #ConsumerInsights

Gearing up for July 4th sales? 🇺🇲 Our consumer research reveals it's an optimal opportunity, with 81% of consumers aware of sales around this holiday & 60% actively planning to participate. AD.VANTAGE research indicates that parents with children at home who earn approximately $50-75K annually are particularly responsive to 4th of July sale messaging. Get more out of this insight by turning it into targeted messaging copy here: https://lnkd.in/gAv5b2qa #July4th #ConsumerResearch #SalesOpportunity

The anxiety gap between men & women is continuing to widen. Each month, our AD.VANTAGE team tracks the latest data on consumer sentiment & attitudes, and this month's shows that as men are getting some relief in feelings of anxiety, rates for women are increasing as we head into the summer. As a local marketer or seller, what should you do with this information? It reveals that there is an opportunity to appeal to your female audience with messaging that genuinely acknowledges the challenges that women are facing. We know that attitudes precede behavior, meaning these feelings of heightened anxiety will impact how women approach spending in the near future. Our AI tool can help you take this insight and translate it into email copy, social posts, & blog posts that will help your business's message feel more authentic and cut through the clutter of marketing out there. Try it here: https://lnkd.in/gAv5b2qa #Anxiety #ConsumerBehavior #AI #AItools #SMBs

🏆⚽ Copa América kicks off tomorrow! ⚽🏆 This is a fantastic opportunity to connect with a passionate audience and elevate your brand’s presence. ⚽ 60% of viewers say Copa América ads positively influence brand perception. For businesses, emphasizing your presence during this tournament can significantly enhance your brand image. To immediately craft targeted, culturally resonant messages, and create interactive marketing content that captivates your audience, turn to Magid AD.VANTAGE™. Try it for free here: https://lnkd.in/gAv5b2qa #CopaAmérica #BrandEngagement #ConsumerInsights #MagidAdvantage