Amidst life’s chaos, there exists a sanctuary — a place where the echoes of determination reverberate and the spirit finds solace. Because strength isn’t measured solely in the high intensity moments, it’s also measured in the calm. Every Side of Strong is our latest campaign for Under Armour and Project Rock. We step into The Rock’s sanctuary, Mana Farms, and see where he goes to get his mind right to make his body even stronger. Produced and edited by our very own FIN Studios and directed by Michael Medoway #EverySideOfStrong #TakeBiggerBites #NewWork
Project Rock - Every Side Of Strong
What a tagline! 🙌🏾
Love it!
Let's gooooo!
Michael Medoway soooo good!!
Creative Comms Expert for Brand Marketers | Consumers into Fans | Features into Feelings | Marketing into Growth
5moSuch an amazing campaign and LOVE "Every side of strong"