Tanya Golesic’s Post

MACKAGE x BLEU MODE 🖤

Alexander Skarsgård and Stella Maxwell were recently tapped for our latest Spring Summer 2024 campaign here at Mackage and the VM team was excited to work on a non traditional approach to asset windows which are currently launching across our global network of boutiques. We invite you to come shop our latest SS24 collection! https://www.mackage.com

BIG year ahead for Mackage. Congrats to everyone behind this.

🏇❄️🌟 Exciting news for Snow Polo St. Moritz 2024! We're thrilled to announce Mackage as our new team sponsor for the upcoming tournament on the frozen Lake St. Moritz, from January 26-28. MACKAGE, a leader in luxury outerwear, brings its unique blend of elegance and high-quality design to the prestigious snow polo scene. Get ready to witness the synergy of top-tier polo action and fashion excellence in the stunning winter setting of St. Moritz. Join us in celebrating the fusion of sportsmanship and style at its finest! 🐎💫 #MackageStyle #SnowPoloStMorit #LuxuryMeetsSport #WinterGlamour 🎩❄️👌 Tanya Golesic

Ten years on from Moncler’s initial public offering on the Milan bourse, outerwear remains one of luxury’s hottest categories. As sales growth has stalled or even turned negative for many brands in recent months, the category’s biggest listed player, Moncler (which also owns Stone Island), reported a 17 percent increase in revenue over the first nine months of the year, excluding currency shifts. What are the forces driving luxury outerwear’s rise? Investors have long been drawn to the elevated margin potential offered by luxury coatmakers. These companies’ profitability is often boosted by collections populated by a high share of timeless carryover styles, limiting markdowns, and they enjoy low price resistance, since many customers see nice coats as a reasonable indulgence, or even a necessary investment. One needs to stay warm, and the cost per wear tends to be appealing even for expensive models. Now, those financial advantages are being boosted by a number of other trends that are lifting the outerwear category. BoF asked executives from Fusalp, Yves Salomon, C.P. Company, Mackage and Selfridges to reveal the key forces and strategies shaping the outerwear sector. Read the full story below: