Thank you The Business of Fashion for the interview and thank you to team Mackage an amazing 2023.
Ten years on from Moncler’s initial public offering on the Milan bourse, outerwear remains one of luxury’s hottest categories. As sales growth has stalled or even turned negative for many brands in recent months, the category’s biggest listed player, Moncler (which also owns Stone Island), reported a 17 percent increase in revenue over the first nine months of the year, excluding currency shifts. What are the forces driving luxury outerwear’s rise? Investors have long been drawn to the elevated margin potential offered by luxury coatmakers. These companies’ profitability is often boosted by collections populated by a high share of timeless carryover styles, limiting markdowns, and they enjoy low price resistance, since many customers see nice coats as a reasonable indulgence, or even a necessary investment. One needs to stay warm, and the cost per wear tends to be appealing even for expensive models. Now, those financial advantages are being boosted by a number of other trends that are lifting the outerwear category. BoF asked executives from Fusalp, Yves Salomon, C.P. Company, Mackage and Selfridges to reveal the key forces and strategies shaping the outerwear sector. Read the full story below:
Hilarie Nenner
6mo
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