I’m delighted and proud to announce that Publicis Sapient has been named #5 on The Consulting Report's Top 50 Consulting Firms of 2024! This recognition reflects our relentless focus on cross functional SPEED capabilities (Strategy, Product, Experience, Engineering, Data) and #GenAI to deliver transformative outcomes for our clients. We have been moving up the list FAST! #DigitalBusinessTransformation #PublicisSapient #ManagementConsulting
Sabrina McPherson’s Post
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I am so thrilled to formally welcome Jessica Zhang to our Strategy team! Jessica will be focusing on leading digital business transformation with our TMT & consumer clients. She brings a wealth of impressive expertise in helping clients across tech, e-commerce, and consumer facing sectors turbo charge growth through strategy and go-to-market transformations. Prior to joining us, Jessica was at McKinsey & Company and in product roles in B2B e-commerce. Welcome to the team!
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What a week! Thank you Brand Innovators for a fantastic AI Summit this week in NY. I really enjoyed Emceeing. Thank you to Shelly Palmer to multiple fantastic sessions and to my colleagues Dan Liebermann and Michael Grimstad for some great moderating on behalf of Publicis Sapient. #GenAI #DigitalBusinessTransformation
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Looking forward to seeing my colleague Michael Grimstad on stage today at the AI for Brand Marketers summit. He will be chatting with Michael Lampert from Mondelēz International on all things AI. I will also be emceeing most of the day so come join me and Publicis Sapient if you are in NYC! #BrandInnovators #AI
Looking forward to speaking with Michael Lampert this week at the Brand Innovators AI for Brand Marketers Summit in NYC. We'll be chatting about transformative actions marketers can take to adopt AI at scale. #AI #BrandInnovators #MarketingSummit
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Thanks Brand Innovators and Qualcomm for a fantastic summit focused on all things AI this week in San Diego! #BISummit. #Publicissapient
Yesterday evening, we headed to George's At the Cove for our exclusive VIP dinner! After our insightful Harnessing the Power of AI and Technology #BISummit, courtesy of Qualcomm in San Diego, George's provided the ideal conclusion to our day! Check out all the fun in our Google photo album here! 📸: https://lnkd.in/gJbSMV9v #Marketing #Innovation #MarketingInnovation #AI #Technology #PowerofAI #PowerofTech #AIandTech #SanDiego #SDCommunity #Brand #BrandMarketing #Qualcomm #VIP #VIPDinner #GeorgesAtTheCove
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Calling all brand marketers! Publicis Sapient is a proud sponsor of Paramount's AI for Brand Marketers Summit coming up in June 💥 Reach out to me if you are interested in joining us in NYC to learn about how data and AI can become a key differentiators for brand marketers. Or if you are already attending, be sure to catch us on stage! I will be there along with my colleague Dan Liebermann 👋 #Digitaltransformation #GenAI
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That’s a wrap! Thoroughly enjoyed hosting a panel with Christian Fortucci, Kat Grider, and Randy Spaeth. Shoptalk never disappoints! Till next year… #digitalbusinesstransformation
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Had a great time yesterday hosting a panel on digital operating models & the importance of working cross functionally when driving digital transformation at Shoptalk. Am ready for Day 2!
Partner @Fulfillment IQ | Podcast creator 🎙️ eCom Logistics Podcast | Top Retail Expert | Investor In Early Stage Logistics Companies
Wrapping day 2 at Shoptalk & transformative insights were served. Here's the breakdown of the top takeaways from today: "Market growth essentially comes down to understanding consumer behavior and adapting strategies to meet those evolving needs effectively." - Shailesh Jejurikar 👉 Businesses must remain adaptable and innovative, constantly refining their offerings to meet changing consumer needs and drive market growth. "The essence of innovation lies in our ability to work across departments, leveraging diverse expertise to enhance customer satisfaction." - Randy Spaeth 👉 Breaking down silos within organizations fosters a collaborative culture that leads to innovative solutions and enhanced customer experiences. "Cross-functional teams brings in ideas, driving innovation that would be impossible in silos." - Christian Fortucci 👉 Cross-functional teams promote diversity of thought, catalyzing breakthrough ideas that may not arise in more homogenous settings. "Over half of us, social users will make at least one purchase from the social platforms, which is a figure that we've never seen before." - Kelsey Robinson, Jasmine Enberg, Nikki Mendonça, HG O'Connell 👉 Recognizing and leveraging the shift towards social commerce is crucial for businesses aiming to integrate social media effectively into their retail strategies. "Building a modern tech stack is not just about technology; it's about creating experiences that resonate with our consumers." - Jason Gowans 👉 The tech stack should extend beyond functionality to enhance consumer engagement and loyalty by narrating a brand’s story and connecting with consumers on a deeper level. Optimizing the post-purchase experience is just as crucial as the initial engagement, shaping the overall customer satisfaction and loyalty." - Remington Tonar 👉Focusing on positive post-purchase experiences, including efficient delivery and customer service, is vital for converting first-time buyers into lifelong customers. "Investing in delivery experiences is investing in customer loyalty. The final mile can be the most memorable part of the customer journey." - Itamar Zur 👉Investing in a memorable final mile delivery experience is key to differentiating retailers and improving customer loyalty and perception. "Leveraging autonomous drones for inventory management not only increases efficiency but also paves the way for innovative warehouse operations." - Daniel Maturana 👉Utilizing autonomous drones for inventory management boosts operational efficiency and innovation, offering insights into the future of logistics and supply chain. "Integrating AR technologies offers a unique opportunity to blend online and offline retail, enhancing the consumer experience across channels." - Karin Cabili 👉Integrating technology to merge online and offline retail experiences enhances consumer engagement, making shopping more interactive and personalized. Stay tuned for more updates. #shoptalk
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Excited to be at Shoptalk in a few weeks. Come check out my session Monday if you are there. We will be chatting about digital operating models and how to effectively work cross-functionally when building digital products, services, experiences and capabilities. #publicissapient #digitalbusinesstransformation
Looking to stay ahead of the curve in the digital retail and consumer goods space? Don't miss the opportunity to join Sabrina McPherson, Senior Managing Director of Publicis Sapient, at Shoptalk. She will be leading the dynamic session "Working Cross-Functionally to Drive Transformation" alongside industry leaders Randy Spaeth, VP & Managing Director of eCommerce at Nestlé Purina North America, Kat Grider, VP of Ecommerce & Digital Experience at ADT, and Christian Fortucci, Chief Technology Officer at David Yurman. Check out the full agenda and grab your tickets: https://lnkd.in/e4-bhVpv __ #PublicisCommerce #Shoptalk #CrossFunctionallity
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Reflect on the insights from CES 2024 and seize the opportunity to shape your upcoming business strategy sessions. Become a member of The Publicis Sapient CES Insider’s Club for exclusive access to expert walkthroughs from the floor, proven implementation strategies, and industry-specific guides exploring the impact of AI. Discover our recommendations for 2024 and refine your AI strategy post-CES. Happy to have been able to share my thoughts along with one of our other AI experts Dan Liebermann. Watch the teaser below and sign up to access the full walkthrough videos and explore our curated guides. While CES may be in the past, its impact on your business is just beginning. Your AI strategy post-CES starts here: https://lnkd.in/g5nZXiQB . Publicis Sapient #digitalbusinesstransformation
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