Sabrina McPherson’s Post

We are thrilled to announce that Think360.ai, has been honoured with the prestigious "Award for Excellence in AI & Innovation 2023" by AI Global Media.   In their annual round-up of Corporate Business Awards, Think360.ai has been recognized as one of the best in advancements in digital technology and enabling global customers to enhance efficiency, reduce operational costs, and create superlative experiences. Our mission to revolutionize global enterprises through cutting-edge AI and analytics has been recognized on a global scale. We're proud of our dedicated teams, innovation-driven ethos, and digital-first approach in solving industry challenges.   AI and analytics are more than tools; they are strategic assets that empower businesses to adapt, outperform competitors, and make data-driven decisions across all functions. We're grateful for this recognition, and it fuels our excitement for the future. Thank you, AI Global Media, for adding us to this esteemed list!   Here’s the full story.  https://lnkd.in/dCrhqN49   #AIInnovation #ExcellenceInAI #Think360AI #AwardWinners #Innovation #ArtificialIntelligence #DataScience #DigitalTransformation.

To fully leverage the advantages of AI-powered solutions, firstly, it's essential to prioritize cultivating a culture of experimentation. However, the term "experimentation" often triggers concerns about risk among clients. In this article, Melissa Redman, SEM Account Director at Saatchi and Saatchi, elucidates her approach to building client trust and aligning the testing process with their key performance indicators (KPIs) and goals. She outlines three key strategies for transitioning to an experimentation-focused culture. 👉Click the link below to read the full article. It's well worth your reading time." 📖🕒 https://ow.ly/1hRo50PWIui #PoweredAISolutions #AIGoals #AIRisks #EthicalAI #AITests #AITrial #AIExperimentation

Today is a huge day for me as the automotive industry "bridge" business lead at Publicis Sapient (PS). For the past 9+ months since joining, I have been working at the intersection of digitally transforming PS' Transportation & Mobility clients' business models, operations, and customer experiences in order to catalyze the critical role our amazing Publicis Groupe agencies play in helping our automotive clients grow and thrive. And with Publicis Groupe's announcement today about the launch of Publicis' CoreAI, the journeys of our company, clients, and my own path ahead are more promising than ever before. In short, thanks to Publicis’ investments of three hundred million euros over the next three years to become an Intelligent System company, every one of us across Publicis Groupe will become a data analyst, an engineer, or an intelligence partner with all the information we need at our fingertips to supercharge our clients' growth.  These new superpowers will span: - Insight: Brilliant strategy, accurate analyses, and business consultant-level intelligence will power all marketing strategy and plans, transforming everyone into intelligence partners who architect client growth. - Media: Media planning, buying and optimization will deliver new levels of accuracy and outcomes positioning clients to win at commerce sooner and faster. - Creative + Production: Personalized content will finally be realized at scale, with efficiencies and highly relevant, desirable creative. - Software: The best software and digitally enabled products will be brought to market at scale in days and weeks not months. - Operations: Groupe operations and client management systems will be boosted with speed, accuracy and efficiency. Whether you are a global automaker, a captive finance firm, a dealer group, a mobility services provider, a supplier, an industry startup — or a key ISV or hyperscaler partner with our shared clients — please take a few moments to learn how Publicis will leverage AI to transform our organization — offering powerful lessons to help successfully transform yours. Then, please reach out to explore how we might partner with you to help. Thanks! Video: https://lnkd.in/exz-f3bV Press Release: https://lnkd.in/etRHDTgX Ask Your AI Questions: https://lnkd.in/eNnkfpSB #PublicisGroupe #PublicisSapient #Transportation #Mobility #AutomotiveIndustry #ai #BusinessTransformation #Growth #CoreAI

Another successful Sprinklr Community Meetup! Our attendees effectively discussed listening to your customers across channel and leveraging Sprinklr AI+ to enrich CX data for deeper insights, better decisions and faster actions. Keep an eye out for more meetups! #UnifiedCXM

Publicis is positioning its bets on #generativeAI as part of a transformation into the industry’s first “intelligent system”. Publicis Groupe will invest 300 million euros over the next three years to better position its business around generative #AI, one of the most significant agency bets on the technology to date. The investment will support an in-house platform called CoreAI that draws on troves of Publicis #data, including 2.3 billion consumer profiles from Epsilon, Publicis Sapient, CitrusAd, Profitero and Marcel. CoreAI will aid in five service areas: insights generation, media planning and buying, creative and production, software and operations. “Becoming an intelligent system will allow us, thanks to AI, to connect all of our enterprise knowledge,” said CEO Arthur Sadoun during a presentation to investors and the press. other #advertising agencies are also racing to improve their #genAI know-how and services: WPP last year struck a pact with NVIDIA around the development of an AI-powered #content engine and others, like dentsu, have recently ramped up their bets in the sector.

🚀 Navigating the Gen AI landscape: Unleash the power of high tech with the guide! 🌐💡 As tech companies embrace Gen AI for in-house innovation, the real game-changer lies in elevating customer experiences and unlocking revenue streams. 📈💼 Accenture's high-level guide illuminates the path forward. Ready to transform challenges into opportunities? Let's embark on this Gen AI journey together! 🚀🌈 #TechInnovation #GenAI #BusinessTransformation #AccentureInsights

“In reality, it isn’t creativity that evolves; it stays the same. It’s everything else around it that grows.” - Publicis founder Marcel Bleustein-Blanchet 💡Publicis unveils a €300 million investment in AI over three years, launching CoreAI to revolutionize insight, media, creative, software, and operations. By prioritizing human-centric AI strategies and addressing concerns about job displacement and ethics, Publicis aims to redefine itself as an industry-leading Intelligent System, propelling creativity and business growth in a rapidly evolving landscape. #AIRevolution #CreativeTransformation #IntelligentSystem #TechInnovation #DataDrivenFuture #EthicalAI #IndustryDisruption #HumanCentricAI #DigitalTransformation #FutureOfWork https://lnkd.in/ehX2gxsP

Thanks to Pinterest, IMAA - Independent Media Agencies Australia & Accenture for hosting last week's discussion on the impact of Gen AI across the media landscape (+ Half Dome for the call up). Here are 5 key takeaways I made from the session: 🤖 Generative AI is transformative but can become a risky distraction if efforts aren't focused correctly. 🔐 Privacy, security and legal issues are often misunderstood. Training and setting guidelines can help teams to avoid inadvertently breaching privacy regulation, client NDAs and leaking sensitive IP. 🤝 A more coordinated and collaborative industry approach could help smaller, more nimble independent agencies and brands to compete with the resources of larger competitors. Industry groups like the IMAA become essential for coordinating the future imo. 😵💫 The use-cases for AI in media are vast but this can make it overwhelming to navigate. Change will happen gradually from lots of small, boring 1% changes over-time that will make it harded to notice. Media companies like Hatched and Seed Advertising & Media Consultancy shared some great experiences and learnings. Now isn't the time to be complacent. 🔌 Human skills, IP and relationships are a competitive advantage now and in the future. Understand where your team's capacity and capabilities are strained and then work backwards to size up use-cases where AI can save time, money and help your team do more of what they’re best at. If you're working across the media, creative and marketing space and wondering how you can navigate the above and begin using AI meaningfully, let's chat! Just shoot me a DM and I can share some ideas.

Are you embracing #AI as part of your #B2Bevent strategy? 87% of marketers told Forrester they were currently in learning mode, but adoption levels are set to explode this year as more marketers look to exploit the productivity, insight and audience experience benefits that AI can bring. In this blog post, Principal Analyst Conrad Mills looks at nine priority use cases across for marketers to focus on right now when it comes to AI for their events.

Mark your calendars! We're thrilled to announce that Shrikant G Jannu will be moderating our upcoming Fireside Chat with Kore.ai titled "Unlock the Black Box: Demystifying GenAI with Data-Driven Strategies." Shrikant's expertise will be instrumental in guiding a dynamic and insightful conversation. Get ready to explore: - Critical questions surrounding GenAI implementation and its impact across industries. - Interactive audience polls to understand current industry sentiment and real-world challenges. - Engaging discussions with our expert speakers, ensuring you gain the most valuable insights. This Fireside Chat is your chance to: - Gain clarity on GenAI's potential and complexities. - Get expert advice on navigating the GenAI landscape. - Participate in interactive discussions with industry leaders and your peers. Don't miss this opportunity to learn and network! Click here to register now: https://lnkd.in/en94Yuta #GenAI #FiresideChat #AI #Innovation #Hoonartek #KoreAI #DatatoAI #Data #AIforBusiness #MachineLearning #Hoonartek