Sabrina McPherson’s Post

🍀 1️⃣ 3️⃣ 🍀 Lucky 13. Shoptalk 2024 wrapped, and leaders across Publicis Commerce condensed 4 days of packed programming into a trend report covering 13 key areas. The 13 topics covered are listed below. See something interesting? Download the full report here 👉 https://lnkd.in/eFAwN3GU 1.) Prioritizing Personalized Retail Experiences 2.) The Rise of Measurable Marketing 3.) Growth Unleashed: Personalization, Social Commerce, and GenAI 4.) Unlocking Retail Insights: The Power of Clean Rooms 5.) Old-School Wisdom, New Age Success 6.) Retail Media and Traditional Media Increasingly Converge 7.) AI for Commerce – Hype or Reality? 8.) Cracking the Code: Cross-Functional Collaboration for Successful Digital Transformation 9.) Fandoms – Building Community, Engagement and Growth Across the Customer Journey 10.) AI and Retail: Beyond the Buzz 11.) Social Commerce is Alive and Well (Just ask TikTok) 12.) Connecting What Matters: Social Commerce Solutions Born from Shoppers Needs 13.) Shoptalk and Retail Media's Next Chapter

Final Shoptalk post here! Our Publicis Commerce team and commerce leaders from several of our Publicis agencies share learnings, highlights, and more in this recap - with a few thoughts of my own. 💭 Check us out! #Shoptalk #Shoptalk2024 #CommerceInsights #TrendReport #PublicisCommerexe

The retail vertical is one of the verticals where we consistently provide data and knowledge to mitigate the chronic disruptions and challenges within global supply chains. Join my colleagues Marie Paternostre and Maxime JEAN for an immersive webinar to understand how we help. #wakeo #supplychain #realtimevisibility

Our CEO & Nobody's Child’s Founder, Andrew Xeni, appeared at Retail Week x The Grocer Live today, discussing all things ‘unified commerce’. In the panel, Andrew covered how retailers can achieve personalised experiences, implement post purchase engagement strategies through Digital Product Passports, as well as the importance of culture. It was a 5⭐️ panel sharing their thoughts & insights, including Tracey Verghese from White Stuff, Rob Feldmann, CEO Brandalley and Matt Walburn from Superdrug. #paneltalk #insights #retail #technology #consumerengagement #consumervalue #commerce

The NielsenIQ team is headed to SHOPTALK Europe - see you there tomorrow! The NIQ team is headed to Shoptalk Europe in beautiful Barcelona! 🌟 Stop by and hear first hand how by understanding consumer behavior insights you can create a truly personalized shopper engagements. Book a spot with one of our team members to discover how to activate personalization for your brand 👉 https://lnkd.in/ggx5Yii2 #NIQRetail @SHOPTALK #Retail #Personalization  #retailinsights

If you believe the following, we should connect at ShopTalk next month: [C-STORES MATTER TO YOUR BUSINESS] > Tremendous opportunity exists to increase channel sales, gain market share, increase product margins, and launch new products. [C-STORE RETAILER AGGREGATION IS KEY] > The future of Retail Media inventory growth will come from “Tier 2” retailers (those with less than 30M omnichannel monthly shoppers) who aggregate shopper audiences with other industry retailers to reach scale that attracts CPG marketing investment. [THE TIME TO INVEST IS NOW] > First mover advantage is real – lead platform SOV, establish strong brand recognition, drive channel sales, and encourage product loyalty before your competitors. Even if you don't agree with the above, we'd appreciate your perspective. Lifetime learners. Come find us [Kevin Struthers, Patrick Raycroft, and me] in the Startup Section at booth SU-28! #shoptalk #retailmedia #cpgmarketing #conveniencestores

📢 Webinar | Tackling Retail-Specific Challenges How to leverage data and visibility to turn the supply chain into a competitive advantage? Register now and join Marie Paternostre, Strategic Account Executive at Wakeo, and Maxime JEAN, R&D Director at Wakeo, as they share their expertise in this 30-minute live session! 📅 June 4th, 2024 ⏰ 2:00 - 2:30PM CET During this engaging session, we'll navigate through key strategies to overcome these retail-specific challenges: 💠 Address the specific challenges of omnichannel retailing, exploring how retailers can effectively manage the complexities. 💠Explain how to maximize in-store availability, optimize inventory and reduce carbon emissions. 💠Present how leveraging data and visibility can enhance supply chain agility, leading to more informed decision-making and increased efficiency with concrete use case. Can't attend the live session? No worries! The webinar will be recorded and available for on-demand viewing. Register now to secure your spot and access the recording later. 👉 https://lnkd.in/ezw5p_zg #retail #supplychain #omnichannel #webinar

Publicis Commerce's Shoptalk '24 report is now LIVE! Check out the report for a POV from CJ's Tucker Gitlin on the rise of measurable marketing, as well as more event insights from experts across Publicis agencies. #shoptalk2024

As if two senior executives from BRICO DÉPÔT and Screwfix was not enough, we now have from Kingfisher plc their Group Digital Director gracing our Shoptalk Europe stages too 💪🏼 Delivering Consistent Cross-Channel Experiences. Contemporary customer journeys can encompass potentially dozens of touchpoints across both the digital and physical world 🔧 🗜 As those touchpoints multiply, brands and retailers must find ways to provide consumers a consistent experience that seamlessly connects their journeys across channels ⚒ 🔩 Marc Vicente will be discussing the technologies and human skills they have deployed to deliver consistent customer experiences that exceed expectations, delight shoppers and inspire purchase and loyalty 🔨 See you and your very large groups at #ShoptalkEurope 😎 It's not too late to join the team, register here - https://lnkd.in/eAvj4kHQ #KingfisherTakeover #retail #retailers #brands #ecommerce #diy #homeimprovment #digital #innovation #digitaltransformation #seniorexecutives

Unleash your potential with #RetailMedia at Groceryshop: https://bit.ly/45AZMEK The retail landscape has never been more challenging for CPG and grocery market players. But retail media is quickly evolving to help both brands and retailers continue to drive growth. 🚀 Join our team at #Groceryshop2023 to learn how our impactful offerings can empower your business. 🔸Brands: Learn how to utilize the power of data-driven insights and bridge the gap between online and offline retail, creating an immersive and cohesive shopping experience. 🔸Retailers and publishers: Learn strategies for successful monetization, harnessing the full spectrum of possibilities within your industry. Don’t miss the opportunity to discuss your specific needs with us at Groceryshop and book a meeting today! #CPGBrands