📣 Calling all eCommerce professionals! For the 8th consecutive year, Profitero is surveying the industry to build the definitive #eCommerce organizational benchmarking study, and we need your input. Take the 15-minute survey today! In return, you’ll get a full copy of the report this fall complete with the latest insights and benchmarks on eCommerce, such as: 💰 Where brands will invest in 2025 💻 Tech stacks and data capabilities of leading manufacturers 📺 How your competitors are approaching retail media 🤝 How Joint Business Plans (JBPs) are incorporating eComm 💥 NEW THIS YEAR: how brands are adopting AI in their workflows and the redefined role of the COE Don't miss out on this unique opportunity! Take the survey here: https://lnkd.in/epqG588S #ecommerce #benchmarking #organizationalstrategy
Publicis Commerce
Advertising Services
Growth and Guidance in The New Age of Commerce
About us
We are a dedicated, global commerce service and division of Publicis Groupe comprised of over 10k+ consumer-focused experts who help build unique, end-to-end commerce experiences for all Publicis Groupe agencies and their clients. Publicis Commerce is supported by Profitero, the leading global eCommerce insights platform trusted by 4,000+ of today’s most successful brands.
- Website
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http://www.publiciscommerce.com
External link for Publicis Commerce
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- London
- Type
- Public Company
Locations
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Primary
London, GB
Employees at Publicis Commerce
Updates
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According to Booking.com, 62% of Millennials indicated a desire for insights, tips, or hints from an AI companion while on vacation. _ #PublicisCommerce #MillennialTravel #TravelTips
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Congratulations Digitas North America!
We are basking in the glow of some Unicorn magic this morning! 🦄🚀 We love seeing Digitas ranked as the #1 Global Creative Agency in Campaign UK's 1H New Business League roundup. Congratulations to our connected Global Unicorn Network, who are tirelessly united in our approach to deliver innovative and magnetic experiences across our global Digitas footprint for our clients; the results are undeniable. A special shout out to our sister agencies across Publicis Groupe, who have collectively claimed all four top slots, including Pub Luxe, Publicis Worldwide, and Leo Burnett. Securing such coveted positions is no less than conjuring up spectacular Unicorn magic. Here's raising a toast to this magical moment and looking forward to bringing more Networked Creativity to our clients. Congrats to our Creative Leaders, and Global Leadership! Atit Shah, Amy Worcester Lanzi, Linda Piggot, Brad Blackmon, Sam Hawkey, Monica Gadsby, Ian Loon, Jennifer Berry, Josephine Gerves, Kareem Monem, Davy Rennie, Sonia Khurana, Paresh Maru, Brian Ng, Sandy Wu, Unny Radhakrishnan , Gavin Cranston #creativecampaigns #content #networkedexperiences #digitas #digitasnetwork https://lnkd.in/gZ2Frkxs
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TikTok Shop : Nouveau challenger du #ecommerce TikTok Shop révolutionne le e-commerce. Une étude récente a révélé que 97% des utilisateurs de #TikTokShop ont également acheté sur #Amazon au cours de la dernière année. La plateforme attire particulièrement la #GenZ, qui est trois fois plus susceptible d’acheter sur cette plateforme que la moyenne. De plus, les 25-34 ans sont deux fois plus enclins à faire des achats sur l’app 🎯 La rétention des clients est également remarquable : 27% des users ont effectué un deuxième achat dans les cinq mois. En début 2024, 81% des ventes provenaient de clients existants 🔥 Avec plus de 11% des foyers américains l’utilisant déjà, TikTok Shop s'impose comme une plateforme incontournable dans le domaine du #socialselling. L'arrivée prochaine de TikTok Shop en France promet de bousculer le e-commerce avec une base d'utilisateurs fidèles et passionnés. Et vous, êtes vous curieux d’explorer la plateforme ?
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55% of online sales in #Germany were carried out on smartphones. This corresponds to almost 47 Billion euros in sales, per Handelsverband Deutschland (HDE) _ #PublicisCommerce #marketplaces
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Jason Goldberg shares his take on retail luxury via Business Insider: https://lnkd.in/d26DQ7vG _ #PublicisCommerce #Luxury #RetailLuxury
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Publicis Commerce reposted this
Today, Publicis Groupe announces the acquisition of Influential, the world’s largest influencer marketing agency and platform, which helps brands authentically connect to audiences by developing, deploying, and optimizing creator-driven digital campaigns. Its proprietary AI-powered technology platform with over 100 billion data points, and its network of over 3.5M creators including 90% of global influencers with 1M+ followers, are at the service of 300+ brands around the world. The combination of the Groupe’s existing offerings and scale, Epsilon’s unique data and identity assets, and now Influential’s platform and network will create the industry’s leading ID-driven influencer marketing solution. Arthur Sadoun, Publicis Groupe CEO, said: “It is a great pleasure to be welcoming Influential to the Publicis family. Beyond its proprietary AI-powered platform, 100 billion data points, unrivalled network of over 3 million creators and access and data on 90% of influencers with 1M+ followers, Influential is above all an outstanding team of talent at the very cutting edge of their sector. With the new creator economy set to exceed linear tv on adspend in the next year, thanks to Influential we are able to fully embrace its outsized influence and put it at the service of all of our clients. Not only does this acquisition mean we will take the leadership of Influencer marketing. It also uniquely positions us at the centre of the new media ecosystem. By combining our Epsilon data, which allow us to see 2.3 billion people around the world, with Connected TV, Commerce, and now Creators, we can enable our clients to truly know and understand their customers and prospects, and engage with them on a one-to-one basis, wherever they are, both online and offline. It’s how we are putting power back into the hands of brands in a fragmented media landscape, and driving marketing transformation that delivers real business outcomes.” https://lnkd.in/gv9RKxPZ
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According to EMARKETER, more than a quarter of a Billion people in #WesternEurope will be reachable on social platforms this year. _ #PublicisCommerce #SocialMedia
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Publicis Commerce reposted this
Ready to sip sip ☕️? There’s a new episode of Spilling the LoyalTEA with Melissa Berger and Brad Blackmon, featuring special guest Shamba Schmidt, CLMP, Vice President Sales, Solution Consulting at Epsilon. They dig into how brands can create personalized customer experiences using data-driven strategies—that’s just a taste! Listen below to find out all the juicy details. 🎧 Spotify: https://lnkd.in/g679r-Vi ▶️ YouTube: https://lnkd.in/gDXugUcJ #NetworkedExperiences #Podcasts #Loyalty #CRM #AdressableRelationships
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Exciting news! 🌟 Thrilled to announce our nomination for Best Large Agency of the Year at the #UKAgencyAwards by Don't Panic Events!. Huge shoutout to our amazing team for their hard work and dedication. Can't wait for the big reveal on September 25th! https://lnkd.in/eDjQx4QY _ #PublicisCommerce
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