Rob Crain’s Post

The partnership announced today is a culmination of great leadership and vision provided by Tory Pachis & Ted Shallcross. The Amica team, under their guidance, has clear direction in how they see Amica growing, with empathy at the forefront. Their goals, and the Celtics robust, passionate fan base, along with our genuine and impactful community efforts, intersected perfectly to create a remarkable partnership. For me, the best part of building this partnership was the people. Maximilian McGonigle will go into the presentation hall of fame with the data and stunning visuals he and his team created. Jim Kallinich, Samantha Paoletti, and Geoff Guerin are best-in-class when it comes to building high quality relationships and bringing the relationship to life. Today was the first event, which took incredible effort, and it was 1,000 out of 10. What’s about to come with Dave Hoffman, Kash Cannon and our community team will have generational impact, and that’s not an overstatement. I learned an incredible amount, and tried to be a sponge as Theodore Dalton masterfully constructed mutually beneficial deal points. Paul Furia and the Mother team was an absolute pleasure to work with as we went back and forth throughout the contracting process. I’m pretty sure there were a few weeks that I spoke to him more often than my wife! Nick Macera , Elizabeth Papa Marissa Gendreau, Kristin (., Mike Plante and the entire Amica team have been incredible partners and we are just on day one! Recently, I made a personal goal to try and put things both professionally and personally into better perspective. The first sale of my sports career, with the Southwest Michigan Devil Rays, was a 20 person picnic sold to the Applebee’s in Coldwater, MI. That was cool at the time. The jersey patch partnership with the Celtics and Amica, also cool…

Today we lost a legit legend. Our relationship began when I cold emailed Larry after I left Scranton in search for my next career opportunity. My heart jumped out of my chest when not only did he respond to that note, but invited me to his suite at Fenway. From that initial email, to working hand in hand with him on the building of Polar Park, was incredibly special. I feel lucky to have had a front row seat to watch and learn from a sports business titan.

Though I do not know Chris, nor his company, I have heard more and more people adopt his philosophy. The power of brand building can have a material impact on a business. Though biased in my opinion, the brands who leverage the emotional connectivity of sport create an automatic loyalty to their brand. Per YouGov, 55% of Celtics fans support the team by buying products from the team's partners. I am unaware of another platform that creates such an instant and powerful connection between brand and consumer.

Kudos to my Boston Celtics colleagues for creating a most memorable and impactful day through our partnership with Bentley University. 👏

I am thrilled for the team over at 110 Grill lead by Robert Luzzi for our new partnership. Rob gave us a clear direction on how he wanted to authentically take 110 Grill to the next level. When the Boston Celtics score 110 points, make sure to get your free app!! Anna Dyakiv Arianna Katsoulis Jim Kallinich Geno Zicarelli

Very proud of my wife Amy Crain and her colleagues at Amica Insurance for the creation of a powerful new campaign. 👏👏👏

I am thrilled to see our partnership come to life in and out of TD Garden. Thank you to Nikki F., Ben Tschudy, and the entire Integrity 9 Sports & Entertainment team for your trust, your collaborative spirt and infectious enthusiasm that created an innovative and distinctive partnership. #itallstartshere Geoff Guerin | Jim Kallinich | Samantha Paoletti

It has been a pleasure to tip-off this partnership with Bentley University. Since our first meeting, Christopher Joyce, Jeff Wright, and the entire team has been best in class. Through our collaborative discussions, we have created programs based on our shared core values that will surely make an impact for Bentley students, faculty, alums, and our community. It takes a team effort to bring partnerships like this to life, and ours is one of the best! Geoff Guerin | Samantha Paoletti | Jim Kallinich | Maximilian McGonigle | Michael Barrett | Geno Zicarelli | Jennifer (Hsu) Todd

A great day learning from my colleagues on our collective plans for the upcoming season. I am lucky to have the opportunity to work and collaborate with such talented people. ☘️