Gen Z panelists discuss their habits around media consumption: what they’re watching, when they’re watching it, how they’re finding content, and what this means for the brands looking to effectively reach this audience. Submit your questions for the panel ahead of the live roundtable here: https://bit.ly/4bu4erZ
About us
Ad Age is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape. Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting. From vital print editions to must-attend events and innovative platform offerings, its industry-leading offerings include the coveted A-List & Creativity Awards, the Ad Age Next Conference, and proprietary data such as the Leading National Advertisers Report from the Ad Age Datacenter.
- Website
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http://www.adage.com
External link for Ad Age
- Industry
- Book and Periodical Publishing
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- advertising, marketing, news, digital, and media
Locations
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Primary
685 Third Avenue
New York, NY 10017, US
Employees at Ad Age
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Shana Starr
President @ Bastion Amplify | Driven Marketing Executive | Proven Team Leader | Growth Driver | Strategist | Entrepreneur | Brand Enthusiast | Built…
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Kurt Kaufer
Co-Founder & Chief Growth Officer | Investor | Advisor | Fast Co. Exec Board | IAB Agency Council | Forbes Agency Council
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Jessica Wohl
Senior Editor at Ad Age
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Brett Alter
Updates
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A new Snickers U.K. marketing effort uses AI technology to create personalized videos for fans who have inadvertently scored “own goals.”
Snickers’ AI clone of a soccer legend will give personalized advice to fans
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Troubled seafood chain Red Lobster hopes Flavor Flav’s Faves will boost traffic.
Red Lobster and Flavor Flav team up on a secret meal
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U.S. Surgeon General Dr. Vivek Murthy’s call-to-action poses uncertainty for marketers, but also potential upside.
How social media warning labels could upend digital advertising—marketing experts react
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Mr. Six, the elderly, dancing Six Flags spokescharacter, takes a beating in a new spot for Fright Fest.
Mr. Six returns in his first Six Flags campaign in 14 years
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Luxury auto brands are leaning heavier than ever on upscale golf and tennis events to promote the pricey vehicles.
Why golf and tennis tournament sponsorships are focused on EVs
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AKQA global chief creative officer Diego Machado on this year’s winning work in the Cannes category that’s all about the future.
5 Cannes Lions trends in Innovation from jury president Diego Machado
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As TV upfront negotiations progress, the go-to currency remains Nielsen’s legacy panel, despite years of efforts to push through alternatives, according to five media buyers with knowledge of negotiations.
Why TV upfront ad deals are still trading on Nielsen instead of new currencies
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Gopuff Senior VP of Business Daniel Folkman talks about the delivery brand’s strategy, recent campaign efforts and where it sees growth as it raises awareness.
Why Gopuff is leaning into instant commerce and edgy marketing campaigns
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