Robert Luzzi

Loving the new look, shyft digital!! Always proud to support an awesome team who's always keeping it real. :) If your marketing needs a fresh perspective, it's time to shyft!! #digitalmarketing #websitecontent #websitedesign

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look forward to chatting with other people in the Pittsburgh marketing industry on 📆 june 19! we will be diving deep into influencer marketing and how it compares to traditional advertising. you should definitely attend if: ▪ you haven't dived into influencer marketing yet, and want to understand the basics for your clients or organization ▪ you support influencer marketing, but you're not able to get buy in from your clients or organization. they are still solely in support of traditional advertising. ▪ you've started an influencer marketing program, but want to better understand the role it plays across an omnichannel plan. and/or how to best brief in influencer partners. everyone who joins will snag our latest trend report on the topic too ⭐ 📊 https://lnkd.in/eHJBkvyk

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Ever feel like you're racing through social media without a pit stop? 🏁 Slow down, it's easy to find us at Marketing Rhode Island.com! Dive into the world of social media marketing & management where we take the wheel, so you can enjoy the ride. 🚗💨 Let's make your brand the talk of the town without the rush. #SocialMediaManagement #RhodeIsland #MarketingMagic

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How long does SEO take to get your website onto page 1 of Google? It depends on your website's domain authority, the competency of your SEO person, your budget, and the competition, mostly. If a business has been around a while and has some basic SEO, I can usually get page 1 in less than 8 weeks for my clients, give or take. David Hochberg Moshe Yachnes Aryeh Garbacz #SEO #drugrehab #nursinghomes #recovery

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#InstagramAd for my client Avec Elle Beauty Bar in Newtown Square, Pa. One of many posts in support of our June promo campaign.📸 Follow @avecellebeautybar on Instagram and Facebook to view more content.📱 — #socialmediastrategy #campaignsupport #digitalmarketing #socialmediamarketing #businesssupport #contentcreation #projectmanagement

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Delaware jobseekers, check out this list of open marketing and communications jobs that Dan is sharing.

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In content marketing, diverse career experiences can be our greatest assets. Here’s how my past roles contribute to my current success: 💻 AmeriCorps Volunteer: Bridging the digital divide in West Philly taught me the value of accessibility and inclusivity in content creation. (And we used these: 💾 ) 🤲 Social Worker: Listening to and understanding individuals' needs enhanced my ability to create content that truly resonates with audiences. 🤓 Research Assistant: Rigorous academic research skills ensure all content is backed by solid data and insights. (Though speaking at an academic conference did NOT cure me of stage fright.) 🤝 Retail Manager: Daily customer interactions fine-tuned my ability to engage and convert through compelling narratives. We’re more than our resumes, and each of our previous positions can serve to enrich our perspectives and fuel our creativity if we’re willing to tap into them. #LIPostingDay

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Inspiration, ideas, and resources for marketing pros and business leaders ... That's what Maine-Stay 2024 is all about. I live in Maine. I travel to conferences to learn, find ideas, and keep up to date with the latest tips, trends, and strategies to help my business and my clients. But it's expensive to travel. And it's even more expensive when the conference you go to doesn't deliver as much value as you wanted. There's an opportunity cost to attending workshops, conferences, and other events that take you away from your daily work. So if you're going to consider stepping away from your core duties, you should feel confident that its worth doing so. And that's why we put so much effort into making damn sure the two day event we call Maine-Stay is more than just "time out of the office." We are passionate about loading it with practical and tactical tips along with experienced, inspirational presenters that will get your idea treadmill spinning. So who should consider attending Maine Stay 2024? ↳ Marketing pros who are juggling too many balls at once ↳ Business leaders looking for practical advice on how to stand out ↳ Anyone interested in learning how to use time and money effectively to help your marketing efforts be more consistent and profitable Check out what we're building for you at www.Maine-Stay.com

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#branding #logo #smallbusiness Marc Shade at 2 Acre Studios explains why small businesses need to rethink their branding strategy. Using a logo is not enough. Today's world is very competitive. You need to stand out from the crowd. How? It depends on your personality. Are you a gregarious, happy person who just loves people? Extroverts vs introverts? Small businesses don't need to spend big to attract business. They can build a solid fan base by caring about their customers. Use social media to attract them to your website. Then what? Read on...

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In-depth research and the right strategy helped Greater ROC build more than a place brand. It built a snapshot that reflects and celebrates the collective strength of the nine-county Greater Rochester region. It's no secret that this one of my favorite Dixon Schwabl + Company accounts, but maybe you haven't seen the story of how it all started.... Many agencies across the Greater Rochester region have executed individual initiatives over the years, all designed to accelerate growth. And while these efforts contributed to incremental changes over time, none were driving significant progress. Local business leaders wanted to do more—and commissioned an independent market research study to identify what would make a worthwhile impact. The answer: a united effort across multiple industries and business sectors. To do that, all of the region’s voices needed to be heard and considered when deciding on a direction forward, and an inside-out approach would help overcome current perceptions and start to move the needle. The new goal: igniting belief in a new Rochester. Enter Greater ROC, a new place brand that demonstrates the collective good happening in Greater Rochester, galvanizes local pride and draws new people to the region’s nine counties. Created with the support of partners and business sectors throughout the region, the distinctive and engaging rebrand authentically represents Greater ROC, building internal pride and communicating the area’s cultural and economic benefits locally and across the country. The link in my comments will take you to see the full story of how this all came together, along with some of the incredible work that came out of it... but if you're ready to tell the story of your place, brand, or product...we should talk.

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"The study suggests treating some ad costs as investments in brand assets, not just expenses." Hit the nail on the head. Great insight Scarlett. 👍 Many businesses treat their entire marketing budget as an "expense" and not an "investment". Some businesses only place value in actual sales from their ads instead of including the brand/community building into the ROI. As a brand identity agency, we strongly encourage our clients to include brand/community building as part of their overall marketing plan. #unh #brandstrategy #advertising #marketingbudget #marketingreasearch #cpg #cpgfounders #adcampaign UNH Peter T. Paul College of Business and Economics Aaron Sanborn

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So, this one is the Pennsylvania market, and it's going really well 🙌. Usually, we ask 16 qualification questions, but for this campaign, we're asking 13 questions to meet our client's needs. By the end of the campaign, we will be back to 16 qualification questions. That's why we always say we are getting QUALIFIED LEADS 💯. #PennsylvaniaMarket #QualifiedLeads #MarketingSuccess #LeadGeneration

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We're kicking off the "Mastering Email Marketing for Casinos" webinar series tomorrow with Julia Carcamo, Christy Ka'ahanui, Aaron Harn, and Daniel Kustelski! Hope to see you there! 📩 🎉 #casinomarketing #emailmarketing #casinogaming

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Reposting this story as it has merit in showing the strength of this advertising medium. NJ Advance Media, part of Advance Local, is a Spotify Advertising Certified Partner. Spotify is raising prices — again (Spotify is a digital music, podcast, and video service that gives you access to millions of songs and other content from creators all over the world.) By Emma W. Thorne, Editor at LinkedIn News Spotify is raising its prices again — this time in the U.S. Starting next month, Spotify Premium subscribers will pay $11.99 a month, an increase of a dollar from last July's price hike; Spotify Duo will jump $2, to $16.99 a month, and the Family plan will increase $3, to $19.99 a month. International Spotify users were hit with similar price increases just last month. But higher prices may not deter subscribers: Spotify listeners are the least likely to cancel among the major video and audio streamers in the U.S., Bloomberg reports, citing Antenna research. The company reported a record profit for the first quarter of 2024, after a year of cost-cutting and significant layoffs. Spotify's Europe chief is leaving the company after seven years, he announced on LinkedIn Monday.