Founder @ Authority | Turn attention into authority on LinkedIn → AuthorityB2B.com | Podcast Host of “Marketing Notes”
The "original" marketing team → Coffee. Canva. Memes. P.S. Want more marketing budget? Try this 👇 📌 My Remora Godfather approach: 1️⃣ Be the Remora Godfather 2️⃣ Show results yourself 3️⃣ Self-fund your engine (I've used it to get $MM in budget) Here's how you should start: 1️⃣ You start like the Remora Godfather 🐠 → Find a media arm that reaches your audience → Send them an offer they can't refuse → Make it an effortless win-win 👋 How I first did this: At Dooly, I cold emailed Daniel Disney with a meme. I knew his LinkedIn audience would find it funny. (His audience of 800k salespeople, our ICP ✅) I told Daniel I would give him 50% of all $ from the post. 💬 Quickkkk sidebar for you here fam. Looking back, my "Godfather" offer was kind of meh. I would definitely have a stronger hook now btw. Anyways, you get the point here though! So go put your Godfather hat on: "Make them an offer too good to refuse." P.S. Want some practical tips on how to do this? Check out Alex Hormozi's book $100M offers. After a few emails (with memes of courseee). ✅ Daniel agreed → Posted → The result? We Reached over 150,000 salespeople. Our web traffic? +3,000% that week. All it It took? → 5 emails → 15 min in Canva → An idea I believed in Once I had validated the idea worked? Now it was time to double down. What was the next move? We started "Fire Talks 🔥" → Interviews with the top GTM leaders → While we eat the world's spiciest hot sauces ** CONTEXT ** This was early pandemic. Everyone was doing boring Zoom webinars. People were stressed and in need of a laugh / fun. So we went deep on full spicy "Edu-tainment" LIVE. In under 60 days, we reached ~250,000 salespeople. 👀 How did we do this? Daniel Disney loved the content we made. I pitched him on becoming our streaming partner. He loved the content. He agreed. Partnership 🤝 formed. (And it was the start of our hilarious and epic friendship) Daniel I and made some funnnnny memories for life. And still have a secret safeword from the show 🤫 We streamed live to his audience of 800k sellers. We did shows with some of the biggest brands. 100s of SaaS companies lined up to join us. Do you see the difference with this approach? I didn't "tell" my CEO what I was going to do. I found a scrappy way to start with $0. Proved it worked → doubled down. I showed. I did not "tell." Part 2/3 coming up for you this week P.S. Hard question for you... You can only pick two. Who do you give up? ☕️ Coffee 🎨 Canva 😂 Memes For me, RIP coffee. Had to give it up 3 months ago for my stomach. Hardest 3 months of my life rn haha. -- 👋 Follow Mark P. Jung for more marketing content. Liked this? ♻️ Repost to share!
Haha, so good 😊
That’s a mighty team if you know how to use it 😉
That's Great 💯👍 Mark P. Jung
Literally, actually LOLed on this one. Well played, Mark P. Jung, well played.
Canva and Memes can make a difference! You're an example of it. Man I always say one needs to be brave To Capitalize on the right idea At the right time This will always be a game changer! 🎮 Mark P. Jung
Not too much of a meme's person but looks like I'm having serious FOMO now. And you reminded me to read $100m offers again.
Following Mark P. Jung
#realtalk hahaha! this totally got me.
Founder @ Authority | Turn attention into authority on LinkedIn → AuthorityB2B.com | Podcast Host of “Marketing Notes”
6d📌 TIP FOR YOU → Make this swap: ❌ "Proposed marketing costs" ✅ "Proposed marketing investments" Why? Everyone wants to cut costs. "Costs" have a natural negative association. How you frame it sets you behind. Before you start. 👀 But on the flip side... Everyone wants to invest more. Why? "Investments" have a positive association. Because investments generate returns over time. Use psychology in your favor here. Small but powerful swap.