Mark P. Jung
Vancouver, British Columbia, Canada
60K followers
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Mücahit Mıhcı
How long does It take to make money through Klaviyo? (…most ecomm brands get this VERY wrong) Most new ecommerce brands think email marketing is an overnight success channel They invest in building a huge list, write a few emails, hit send...and expect money to start pouring in immediately. But the truth is — making real money through email marketing takes patience and strategy. There are several key factors that determine your timeline: 🔻 How established is your business? - If you're just starting out with no customer data, it will take longer to get traction. - Established brands with rich customer insights can monetize email faster. 🔻 How strong is your acquisition? - If you have zero traffic or no new people coming to your store, it will be hard to do much with email marketing 🔻 What's your product lifecycle? - If you sell trendy seasonal products, your email money-making window may be shorter. - Evergreen products allow you to continuously nurture and monetize your list year-round. 🔻 How optimized are your campaigns? - Poorly constructed emails and sloppy segmentation will kill your open rates and sales. - Top-performing brands continually test and refine their email strategy. For most newer ecomm brands selling their own products; It realistically takes 6-12 months of consistent emailing to build momentum and start earning serious revenue. The first few months are all about: - securing opens/clicks - gathering data on what resonates, - segmenting your list appropriately. Once you've optimized your campaigns based on real data insights from your audience, email can become a huge revenue driver! But trying to force a 6-figure email income your first few months will result in disappointment. Take the time to build a solid email foundation first. Nurture your customers, optimize for the long run. Then the cash register really starts ringing! So stay patient, keep emailing prolifically! Let the winning results of strategic email marketing work their magic over time! ---- P.S — Want to grow your ecommerce business with email marketing? DM me “Klaviyo” to learn more about how I can help you to organically scale your ecommerce business! #emailmarketing #ecommerce #dtc #fashion #wellness #retail
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2 Comments -
Mohamed Fawaz
Tools for Tracking ROI; Several tools are available to help you effectively track the ROI of your Pinterest ad campaigns. For instance, Ruler Analytics provides features that can help you better understand your marketing ROI by attributing revenue data from your CRM to your marketing channels, modeling your ROI data, and predicting the point at which additional spending will no longer result in a significant increase in revenue.
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Fiona Birch
Is Marketing is being ruined by measurement? Saw a post stating it was with lots of debate about measuring versus tracking, and not all posts are set up to make a sale immediately happen. Then LI glitched as I was commenting and it was gone. Apologies to not being able to give the author credit for his statement. So here are my thoughts: All good considerations. I’ll add the act of tracking or measuring isn’t at fault. It’s: 1. Not acknowledging the bias and expectations behind it. 2. Putting more weight on the metric than the decision and action that needs to follow. Re: 1. Bias and expectations. The reason we measure brings bias to the data. Sales, reputation, engagement, etc. It selects the type of measurement and deselects other measurements. Then we have expectations from all levels of the business. This can’t be avoided but needs to be acknowledged and astrixed to the data. Every. Single. Metric. Is. Biased. That doesn’t make it tainted. Unless you ignore the bias in your decision making. (As a medical writer I wrote marketing copy from scientific papers. If a randomized controlled trial is powered to determine safety and during that study the data shows it worked better in one control group than the other, you can’t say the trial showed better efficacy. Because the trial methodology wasn’t set up to figure out if the drug worked better, it was set up to determine if it was safe. ) Re: 2. Metric versus decision and action. I’m non apologetic about not being a numbers person. I’m an analytical person. But more than that, I’m a decision maker. Numbers don’t change behaviour. Understanding the numbers/Analytics doesn’t change behaviour. The decision you make, based on the analytics, is what moves behaviour. So it’s critical we aren’t stopping at the numbers as the result. The numbers merely illustrate what happened based on the last action. (And they are inherently biased.) They should only be used as a tool in the next action. And only to inform that action that is relevant to the inherent bias. So sales measurements inform behaviour related to sales, etc. For a more detailed explanation, watch my presentation on this during my MIT Sloan Sports talk (https://lnkd.in/gYgVWpdv)
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Carla Trobak
Are you surprised by this? 40% of searches result in a click. 70% of those clicks are on an organic result. 1% of those clicks are an ad. I'm not really surprised. I don't click ads, and if I do, it's by mistake. This reinforces the need to create content that ranks well so you get your share of those clicks. Ads still have a role, but you can't count on them to be the only source of traffic. #B2BMarketing
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Frank Vertolli
🚨 URGENT (for those who procrastinated): It's all over on July 1st ~ Google Analytics 4 is replacing Universal Analytics. If you haven’t completely migrated, follow the guide to make the switch and download your data now. Help out...Like and Repost to share the Google Support guide: https://lnkd.in/eKQdANMW
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1 Comment -
Simon Girardin
CRO practitioners rant regularly about avoiding channel-based thoughts. It’s not just about stakeholder expectations and a longer process that takes time to fully establish. It’s that the impact you see at the surface level on website performance does not tell the full story. Testing will increase conversion rates and revenue, and it’s easy to measure. That’s not all though. Because your website converts users better, it means the ROAS for your ads will be higher. Think about it for a second, it’s a pretty big deal. Users click an ad and do not magically buy. They need to browse a landing page, consider their buying decision and complete a purchase. Same goes for filling a demo request! If if ROAS increases, then it either means that you can acquire more users for the same budget, or that your ad spend becomes more efficient and you can reallocate. Many orgs can eventually pay off their entire testing program costs by this nature. So is website testing a channel? Not really, it’s just part of the customer journey. When we start thinking holistically, then this function of the business will have positive rewards for every channel. Yes, it’s a cost to approach web development and website strategy methodically. Thinking about it with a channel mindset is opting into a limited view of what it can do for the org. Revenue and ROI are great, but when you can make every other online initiative win as well, then even though not easy to measure, surely that must accelerate business growth.
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Eric Linssen
If you’re a demand marketer, and you like talking shop with other demand marketers, check this out… Demand Collective is hosting a free virtual mixer for demand practitioners on June 21, and you’re invited! The Catalina Demand Mixer is a free virtual event for demand marketers looking to connect with other practitioners (people actually doing the work). After registering, you'll be matched with facilitated breakout groups of other marketers solving similar problems, and get to talk shop with them over zoom. All attendees will have 3+ years of direct demand experience. You'll get to learn new tactics that could change your whole marketing machine... Meet new friends who can help you get new jobs... And have a bunch of fun. All without leaving your house. Oh, and we almost forgot to mention, IT'S THE F'ING CATALINA DEMAND MIXER! We'll see you there. Link in comments.
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1 Comment -
Daniel Zabczyk
This is how we saved a ton of time in Chilli Fruit's outreach process. Let me show you a sample, so you can apply this into your process 🔥 ⚒ Tools Used: Email Deliverability Tool: Usebouncer Google Spreadsheet Connector: Syncwith I’ll walk you through connecting Usebouncer with Google Sheets via Syncwith's addon, using API integration. 🎥 Watch the video, see how you can maximize your email outreach effectiveness and improve your outreach templates 🌶
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5 Comments -
Simon Saruggia
Most brands use Klaviyo to send email promotions, I use it for: → Lessen the work of customer support → Make the customer experience better → Gather only 4-5 star reviews, without losing the negative feedback you need to improve your product → Create an 11 email automation machine that prints you money at every time of the day, without wasting your time on Canva or Figma to craft them → Deepen the relationship with your customers and actually give people advice and gain trust -- I have a one-time, 14-day, done-for-you service that gets your brand the 5 most converting email flows to increase MRR, with the guarantee of outperforming the old ones by at least 10% in revenue generated in a legally binding contract. Comment "MRR Flows" to exactly know how
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Jean Baguette
💌 Struggling with mesmerizing newsletters? Dive into the secrets behind crafting captivating email newsletters that keep readers hooked! From content structuring to design tips, learn how to engage your audience effectively. 📊 Email newsletters are a powerhouse in marketing, offering a direct line to your audience and driving valuable traffic to your website. With an average ROI of $35 for every $1 spent, it's a cost-effective way to engage customers and boost sales. ✨ Curious about the magic of newsletters? Discover how newsletters provide a constant source of traffic, substantial cost savings, easy performance tracking, and independence from third-party platforms. Unleash the potential of newsletters in your marketing strategy! 🚀 Craft your email newsletter strategy like a pro with these key steps: - Set clear goals and objectives - Find the right platform - Build a quality subscriber list - Segment your contacts for personalized targeting - Design visually appealing templates - Define engaging content that resonates with your audience 💭 What are your thoughts on email newsletters? Share your insights and experiences with us! #EmailMarketing #DigitalMarketing #NewsletterStrategy https://lnkd.in/eCWdXgkx
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Erum Shaheen
Don't miss out on these critical YouTube ad metrics that can make or break your success: View Through Rate (VTR): See how many viewers watch your ad till the end! Click Through Rate (CTR): Measure the effectiveness of your call-to-action. Conversion Rate: Track how many viewers take the desired action. Cost Per View (CPV): Optimize your budget by knowing what you're spending. Audience Retention: Understand how long viewers stay engaged. Unlock the full potential of your YouTube ads with these insights! 👋I am Erum, and I share updates about Google & YouTube ads. Follow my posts to stay updated about industry trends and new features with insights!
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2 Comments -
Ken Morico
Have a marketing email list? *Unsubscribe From All* is death. Don't lose members permanently because of just 1 segment. Remember to clarify your list segments: - Newsletter - Announcements - Products & Services - One-to-One Explain what they get with each. Explain what they miss if they unsubscribe. Keep the flock together.
1 Comment -
Ben Hillman
Your pricing probablyyyyy sucks. Companies have improved, but cost-plus and competitor-based pricing most likely aren't going to cut it. You can use value-based pricing all of this yourself without the use of our amazing Price Intelligently team... or you can skip the headaches and get our expert help. Your call :) We work with a lot of SaaS companies who are introducing AI to their products. These companies are not immune to pricing woes. It’s a new industry with no historical data to inform next steps. What should you consider when pricing for AI?
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Perrin Moncur
Why we ditched open tracking with our cold email campaigns and why you should too. As an expert in cold emailing, I've observed numerous shifts in the metrics we prioritize to gauge the success of our campaigns. One significant change has been our move away from using open tracking as a primary metric. Here’s why: 1. Pixels Tracking pixels can be a privacy headache, raising concerns especially with tighter privacy laws like GDPR. Plus, respecting privacy isn't just about following rules – its about building trust with your audience. 📉 Also, did you know that using pixels can actually hurt your email’s deliverability? Yep, that's right. 2. Vanity It's a vanity metric 😎 Lots of email apps block those tracking pixels automatically, so our data on open rates can get pretty skewed. Plus, someone might open the same email several times, which just fires off duplicate hits on the pixel without giving us any real insight. That's why open rates are often seen as just a 'vanity metric'. They tell us an email was opened, but that doesn't really tell us much else. 3. What to focus on Focusing on replies and opportunities gives us the real scoop. These metrics tell us how engaging our content is and if it's really hitting the mark. Plus, they give us a peek into the health of our email accounts. 🤝 By zooming in on these metrics, we're aiming to spark genuine interactions and build real relationships. It's all about making our campaigns impactful enough to get a response and maybe even kickstart a valuable opportunity. What metrics do you prioritize in your campaigns? Let’s discuss the most effective ways to measure and achieve email marketing success! #EmailMarketing #DigitalMarketing #ColdEmailing #DataDrivenMarketing #PrivacyFirst
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1 Comment -
Junaid Dar
If your content strategy feels stuck in the past, consider this: Two dynamic approaches: Stick to a traditional plan ↳ Predictable but often inflexible Switch to an agile strategy ↳ Adapt quickly to market changes List your goals & check if they need rapid responses ↳ Agile might be your answer Incorporate data-driven decisions from the start ↳ Makes agile planning more effective End with asking for feedback from your team ↳ Encourage open communication and improvements Merge storytelling with data insights ↳ Balance creative and analytical sides Be ready to iterate and evolve your tactics ↳ Stay relevant and responsive These methods have reshaped strategies for many of my clients. Which strategy works best for you? 🤔 #ContentStrategy #AgileMarketing
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7 Comments -
Palkush Chawla
If you're a DTC owner who's currently IN the trough of sorrow, this post is for you. 🆕 You've been sold this story many times. A new agency or a freelancer audits your ad account, finds faults in the current approach, points to some obvious mistakes, shows authority and builds credibility by showing screenshots from other client accounts, makes promises on how they're going to fix everything and gets hired. 📉 Three months later , and you're running out of patience (and money). You get stuck in the loop of failing over and over on experiments. In between, Meta had a downtime or a bug which even though lasted for 1 hour, somehow impacted your ROAS for 3 weeks. 🚨 And then a day comes when your ROAS tanks by 90% - there's panic everywhere. Because you're a hardcore operator - you think it's your responsibility to be thorough and go deep. You start asking tough questions to your marketer. 🕵️♂️ And if you don't get convincing, confident answers from your marketer, deep inside you start blaming them for being incompetent. If it's an agency you give them an ultimatum and start looking for alternatives. After listening to the same false promises multiple times, you even consider hiring a senior marketer in-house as you fool yourself that 20% ROAS uplift will pay back the fixed costs. 🚫At the end of it - after some good months and some bad months, burning a few bridges with a few agencies and marketers you finally give up on Meta ads and write off the channel. If this is you, I take no responsibility for tearing you up. I won't pass you a tissue as well. Instead, let me offer you some comfort. In 90% of cases, your marketer isn't at fault. Their answers aren't convincing because that's just how marketing works! If YOU can't explain why did you buy a coffee machine that you DIDN'T NEED, but scrolled past four ads from fitness apps that you DO NEED, how can a digital marketer explain why a certain ad didn't work? 📈 Digital ads are NOT a closed system - and like other open systems (e.g., the stock market) - first principles don't apply. 🔍 Your job as a DTC owner doesn't end at asking the right questions, in fact, that's where it starts - you will have to go on a journey along with your marketing team to go deep into data and find the answers. That's where there is good news. Meta is a tech company in a competitive environment - it pushes them to be transparent and share data. There's a lot of data available inside your ads manager to sift through and analyse. And there are a lot of opportunities to discover. 🚀🛠️ This is where we come in - We're soon launching a free Meta Ads Grader tool, that connects to your ad account and give you opportunities to improve your ads. This is not a reporting tool, but a powerful tool to find insights from your ad account that you didn't know you could act upon. DM me for early access, or share this post with DTC brands you know who could benefit from such a free tool! ✌️
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