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Want to improve your LinkedIn writing? You should make these 3 easy swaps: 1) Cut your set up verbs ❌ We [set up verb] → [Action] ✅ We → [Action] Examples for you: "We offer strategic guidance" → "We guide you" "We perform strategy audits" → "We audit" "We came to the decision" → "We decided" See the difference? No fluff. Short. Punchy. Powerful. 2) Remove clutter words ❌ Until such time as → ✅ until ❌ Due to the fact → ✅ because ❌ In order to → ✅ to ❌Utilize → ✅ use Clutter words waste space. Say more. With less. 3) Use fewer than 30 words per sentence Constraints drive clear thinking. Your # 1 goal in writing? --> Simplify the complex <-- Simplicity means? You understand it. It signals expertise. 📌 BONUS tip for you: Swap "We" for → "You" "You" speaks to your audience "We" is about you. ✍ Remember: You have seconds to make an impact. Don't waste them on weak verbs. → Make every word count → Get to the point → Cut the fluff Just like this outro. I should have cut it ;) P.S. What writing tip would you add? -- 👋 Follow Mark P. Jung for more marketing content. Liked this? ♻️ Repost to share it!
This contradicts everything we learned in school and it's 1,000% accurate, Mark P. Jung! Write for a busy, distracted, scrolling reader. Not your 55-year-old English teacher with nothing better to do than read essays about "To Kill a Mockingbird." I especially love the advice to cut out "set up" or helping verbs. They muddy sentences up and dilute the impact of your message. This is a great one to repost, y'all!
Mark P. Jung - Shan't! -) Id est, I refuse to repent and will persist with my overly verbose ways. 🙃 In earnest, though, another (painfully modern) axis to this debacle is "not sounding like an AI". Which might at times mean writing "imperfectly" and imprecisely, I guess?
I wish we get Business training and how to deal with real world form Kinder! ⏳
Literally
Messaging is the practice of writing a 5 paragraph essay just to get a good thesis statement.
Be quick. Be witty. Be you. Be brief. Little changes can make a HUGE impact.
Great advice! 🙌✨
The true sign of mastery is distilling complex concepts into simple terms
Become a LinkedIn authority. AuthorityB2B.com → Get 1M to 4M+ organic impressions / month to your ideal customers on LinkedIn.
1mo📌 BONUS FOR YOU: How did Amazon win at writing? By using these rules: 1. Replace adjectives with data ❌ “Customers love Prime” ✅ “Customers with Prime spend on average 3x more than those without and we retain 90% of them year over year” Specificity leads to clear results and quick decision-making. 2. Eliminate weasel words Most weasel words are adverbs. ❌ “Nearly all customers” ❌ “Significantly better” ❌ “Might bring clarity” They are imprecise and lead to misunderstandings. Get rid of them. 3. Pass the “so what” test The reader should immediately know what actions you want them to take. Always answer: ✅ Who ✅ What ✅ When Otherwise, you’ve wasted your time and the reader’s. 4. Avoid jargon and acronyms Companies love internal jargon. But they exclude new employees and external readers. The fix: write it out the first time it’s used in any document. Clear > clever. 5. Use subject-verb-object sentences The goal of business writing? Transfer your thoughts with as little lost in translation. Simpler sentences = the more accurately your ideas translate. [Subject] [verb] [object]. -- Clear writing is good writing. Bezos gets it ✌️