James Mulvey

A research report into the core social strategies that financial services and insurance organizations should focus on in 2019. Includes Hootsuite data from a survey of 320 financial services and insurance marketers, 25 expert interviews, and an analysis of Hootsuite's internal benchmarking data.

Featuring comprehensive data from every country in the world, Hootsuite and We Are Social's annual report is one of the world's leading studies on digital behaviors. The data tracks key shifts in digital, social, and mobile usage including regional breakdowns. Note: Simon Kemp is the chief analyst and mastermind of this report. My role was offering analysis and commentary for Hootsuite's sections.

Not all social media trends are worth following—and businesses can’t afford to invest in those that aren’t. In Hootsuite's Social Media Trends 2018 report, you'll learn the five most important trends to follow. Includes inspiring brand examples, new ad formats, and real-world strategies you can put into practice today.

> How the major social networks will evolve in 2018
> Global data on audience behavior and emerging networks
> A 2018 gameplan for Facebook ads and video… Show more

Not all social media trends are worth following—and businesses can’t afford to invest in those that aren’t. In Hootsuite's Social Media Trends 2018 report, you'll learn the five most important trends to follow. Includes inspiring brand examples, new ad formats, and real-world strategies you can put into practice today.

> How the major social networks will evolve in 2018
> Global data on audience behavior and emerging networks
> A 2018 gameplan for Facebook ads and video from the world’s top Facebook marketing expert, Mari Smith
> Analysis of major platforms and where brands should invest their budgets Show less

In this short book, you’ll see how a new breed of CMOs are using social media to decrease costs, differentiate their brand, and impact the bottom line. As you’ll see, social is the right channel for digital growth. But most teams measure it the wrong way. This book will help you fix that.

We asked three world-class marketers at the top of their industries for their secrets. They revealed their tools, daily routines, and principles for outperforming competitors on social. This guide offers a deep dive into the tools and habits of three world-class experts. These people have crafted social strategies for Fortune 500 companies, risen to the top of their industries, and built global followings.

This guide offers a practical manual to help government leaders plan strategy initiatives while meeting requirements to retain and produce social media records according to state and federal open records laws.

My analysis of global social media trends was included in the landmark We Are Social digital report. Note—Simon Kemp is the author, analyst, and creator of the full report—my contribution was the Hootsuite analysis sections where we commented on key digital trends. The report gained millions of views on Slideshare.

In Hootsuite’s third annual Social Trends webinar, we evaluate key global trends, offer key recommendations to help solve common challenges, and identify practical ways your organization can better deploy social across all points in the consumer purchase funnel.

Over 20K people registered for this live webinar, which I hosted.

In this report, you’ll discover the four key social media marketing opportunities in 2017 for financial services companies and how to align your marketing strategies with new consumer behaviors on social media. You’ll quickly understand global and industry trends—from employee advocacy to social advisors—supported by data from Putnam, Accenture, Edelman, GlobalWebIndex, and Ernst & Young Global Limited.

Led the research and analysis for Hootsuite's global social trends campaign. Included a global webinar, guide, PUA, sales enablement, and Facebook Live event. The campaign far exceeded pipeline and revenue targets.

I wrote this guide as an internal resource but hope that it helps other content marketing teams as well. It’s a sort of content marketing 101 primer. You’ll learn the key principles of content marketing strategy as well as sophisticated ways to research, refine, and improve your team’s content marketing output.

For organizations with multiple brands, product lines, business divisions, subsidiaries and geographies, social media can quickly become complex. But there are proven ways to contain corporate complexity.

At Hootsuite, we've helped some of the world’s largest organizations structure their social media teams, and are sharing key lessons.

Social media has begun to unseat search as a key driver of the buying process—especially for high-ticket products and services. That means global companies have to be able to connect locally with social—through agents, advisors, and local sales teams—to make a real impact.

This report includes research and market-tested findings discovered working with hundreds of organizations about how modern buyers use social media to research and decide what to buy in their neighborhoods

27 page AdWords Remarketing Guide which provides a comprehensive look at remarketing, the technology, best practices, mistakes to avoid, and best use of this technology in customer acquisition.

11 simple, useful, and completely practical ways to use social media data. If you are tired of reading about social media data and now want to actually use some of it to make your marketing smarter and campaigns more profitable, this is the guide for your team.