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Our VP of Commerce Media, Eric Brackmann, recently spoke with eMarketer’s Sarah Marzano to break down the state of non-endemic advertising and discuss the challenges and opportunities as the retail media landscape shifts. The fast growth of commerce media will drive more opportunities for non-endemic advertising. As players outside of retail, like travel and financial services, increasingly leverage their first-party data to launch commerce networks of their own, non-endemic advertisers are a natural fit. Read more ⬇️ link in comments ⬇️ #retailmedia #commercemedia

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