Koddi’s Post

🚀 Are you ready to be a part of the future of Data and AdTech? Join the OnAudience team at Cannes Mac Sawa, Adrian Williams, Karolina Jakubik, Anna Powierża, where we're set to unveil the latest industry trends, innovative data solutions, and pioneering strategies for the future of advertising. ✅ Why Connect with OnAudience Team? 🟢 𝐔𝐧𝐜𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐋𝐚𝐭𝐞𝐬𝐭 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐓𝐫𝐞𝐧𝐝𝐬: Get firsthand insights into the rapidly evolving world of AdTech, and learn about cutting-edge approaches that can revolutionize your advertising strategies. 🟢 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐂𝐨𝐨𝐤𝐢𝐞𝐥𝐞𝐬𝐬 𝐃𝐚𝐭𝐚 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Explore our cookieless and diverse data solutions, designed to help you navigate the demise of third-party cookies and unlock new opportunities for targeted advertising. 🟢 𝐆𝐚𝐢𝐧 𝐔𝐧𝐢𝐪𝐮𝐞 𝐏𝐞𝐫𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞𝐬: Engage with our team to gain unique perspectives on the future of data and advertising. Our experts will share valuable knowledge and actionable tips to help you stay ahead in the ever-changing digital advertising landscape. 🟢  𝐍𝐞𝐭𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬: Connect with industry leaders, and global data experts. ➡️  Let’s meet in Cannes and build relationships that can elevate your business to new heights. Join us on our Big Data Yacht Cruise: (Limited availability): https://lnkd.in/g8YgmXea #Cannes2024 #AdTech #DataSolutions #IndustryTrends #CookielessFuture #Advertising #Innovation 🚀

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Ipsos creative testing data and Effie case data show that campaigns that combine fresh creative ideas with ‘Empathy and Fitting In’ are more likely to be effective and perform +20% on short-term sales lift potential. In #Ipsos’ latest #DynamicEffiectiveness article with Effie: The Empathy Gap and How to Bridge It, Samira Brophy and Adam Sheridan explore how blending empathy and fitting in, along with fresh creative experiences and ideas are key to #advertising effectiveness. Click here to find out more 👉 https://lnkd.in/dn6_JNZQ #advertisingeffectiveness #bringbackthemagic

Ipsos creative testing data and Effie case data show that campaigns that combine fresh creative ideas with ‘Empathy and Fitting In’ are more likely to be effective and perform +20% on short-term sales lift potential. In #Ipsos’ latest #DynamicEffiectiveness article with Effie: The Empathy Gap and How to Bridge It, Samira Brophy and Adam Sheridan explore how blending empathy and fitting in, along with fresh creative experiences and ideas are key to #advertising effectiveness. Click here to find out more 👉 https://lnkd.in/gq5VHqFv #advertisingeffectiveness #bringbackthemagic

Ipsos creative testing data and Effie case data show that campaigns that combine fresh creative ideas with ‘Empathy and Fitting In’ are more likely to be effective and perform +20% on short-term sales lift potential. In #Ipsos’ latest #DynamicEffiectiveness article with Effie: The Empathy Gap and How to Bridge It, Samira Brophy and Adam Sheridan explore how blending empathy and fitting in, along with fresh creative experiences and ideas are key to #advertising effectiveness. Click here to find out more 👉 https://lnkd.in/d7Z7KJnG #advertisingeffectiveness #bringbackthemagic

Ipsos creative testing data and Effie case data show that campaigns that combine fresh creative ideas with ‘Empathy and Fitting In’ are more likely to be effective and perform +20% on short-term sales lift potential. In #Ipsos’ latest #DynamicEffiectiveness article with Effie: The Empathy Gap and How to Bridge It, Samira Brophy and Adam Sheridan explore how blending empathy and fitting in, along with fresh creative experiences and ideas are key to #advertising effectiveness. Click here to find out more 👉 https://lnkd.in/djvJc6j3 #advertisingeffectiveness #bringbackthemagic

Ipsos creative testing data and Effie case data show that campaigns that combine fresh creative ideas with ‘Empathy and Fitting In’ are more likely to be effective and perform +20% on short-term sales lift potential. In #Ipsos’ latest #DynamicEffiectiveness article with Effie: The Empathy Gap and How to Bridge It, Samira Brophy and Adam Sheridan explore how blending empathy and fitting in, along with fresh creative experiences and ideas are key to #advertising effectiveness. Click here to find out more 👉 https://lnkd.in/eJiUuzde #advertisingeffectiveness #bringbackthemagic

𝐀 𝐧𝐞���� 𝐞𝐫𝐚 𝐟𝐨𝐫 𝐜𝐫𝐨𝐬𝐬-𝐦𝐞𝐝𝐢𝐚 𝐦𝐞𝐚𝐬𝐮𝐫𝐞𝐦𝐞𝐧𝐭 𝐡𝐚𝐬 𝐬𝐭𝐚𝐫𝐭𝐞𝐝❗ We’re thrilled to unveil #LIFT+, powered by our cutting-edge THX. panel 🎉🎉! This groundbreaking innovation in cross-media measurement opens up a whole new era. 𝐖𝐡𝐚𝐭’𝐬 𝐧𝐞𝐰? With our new tech-enabled passive panel, we can maximize your multichannel campaign impact because we know where your consumers are most receptive and track their real-time behaviour for maximum impact – 24/7 across all channels from out-of-home to audio content recognition and geolocation data to enable complete campaign impact measurement in a cookieless world 🌐❗ So no more guesswork, no more crossing your fingers but full control of your multichannel campaign performance to make informed decisions immediately. 𝐂𝐮𝐫𝐢𝐨𝐮𝐬? Please find more information here: https://lnkd.in/evCWAcwY and reach out to: Yulia Kalner, Steffen Kutzner and myself! 𝔸 𝕓𝕚𝕘, 𝕓𝕚𝕘 𝕥𝕙𝕒𝕟𝕜 𝕪𝕠𝕦 𝕥𝕠 𝕖𝕧𝕖𝕣𝕪𝕓𝕠𝕕𝕪 𝕚𝕟𝕧𝕠𝕝𝕧𝕖𝕕 𝕒𝕥 Kantar&MeMo² - #WeAreKantar ♥ Coen Kempen, Tim Koekkoek, Myrna Welling, Hannah Walley, Sparsh Pandya, Bas Otterspoor, Dom Boyd, Amy Cashman, Sean Barron, Violaine Normand James Shepherd #Insights #Marketing #Advertising #Multichannel Insights by Kantar, Consulting by Kantar, Kantar Media, Worldpanel by Kantar, Numerator, Blackwood Seven | Part of Kantar Group, Kantar IBOPE Media, Profiles by Kantar, Kantar Belgium

Ipsos creative testing data and Effie case data show that campaigns that combine fresh creative ideas with ‘Empathy and Fitting In’ are more likely to be effective and perform +20% on short-term sales lift potential. In #Ipsos’ latest #DynamicEffiectiveness article with Effie: The Empathy Gap and How to Bridge It, Samira Brophy and Adam Sheridan explore how blending empathy and fitting in, along with fresh creative experiences and ideas are key to #advertising effectiveness. Click here to find out more 👉 https://lnkd.in/dYWHK46G #advertisingeffectiveness #bringbackthemagic

Ipsos creative testing data and Effie case data show that campaigns that combine fresh creative ideas with ‘Empathy and Fitting In’ are more likely to be effective and perform +20% on short-term sales lift potential. In #Ipsos’ latest #DynamicEffiectiveness article with Effie: The Empathy Gap and How to Bridge It, Samira Brophy and Adam Sheridan explore how blending empathy and fitting in, along with fresh creative experiences and ideas are key to #advertising effectiveness. Click here to find out more 👉 https://lnkd.in/evkSr--r #advertisingeffectiveness #bringbackthemagic