Koddi’s Post

Collaboration is essential to achieving improved transparency in retail media advertising. Yesterday, the IAB/MRC Retail Media Measurement Guidelines were released at the ‘IAB Connected Commerce Summit: Retail Reimagined’ event. As Roundel was a Main Contributor to this work, we were glad to have our own Matt Drzewicki participate in the ‘Retail Media Network Survey: The Results’ panel, which highlighted that improving measurement and data collection is the number one opportunity identified by buyers. We are committed to working closely with industry partners like the IAB on measurement standardization to promote consistency and clarity for advertisers. #IABConnectedCommerce #Measurement #RetailMedia

IAB's months-long research study on retail media decision-makers at retailers, brands, and agencies is out! The study aims to understand the impediments and drivers to effective collaboration and their impact on operational efficiency and revenue growth. Our panel discussing the findings and the way forward with Pam Zucker (IAB), Chris Bruderle (IAB), Matt Drzewicki (Roundel), and Mike Merna (The Mars Agency) Four Key Takeaways: 📍Retail media has become an integral channel by addressing the needs for privacy-compliant personalization and closed-loop measurement. 📍Retail media ad spend is posting solid growth, representing significant share of total ad spend, while benefitting from reallocated funds. 📍Challenges to retail media growth are ecosystem complexity, knowledge gaps, and measurement. 📍Solutions are now being used to overcome some ecosystem challenges, while the needs are clear to solve for the rest. #IAB #RetailMedia #ResearchStudy #IABConnectedCommerce Download the study’s today: https://lnkd.in/eVz_KJpt

FYI: Experts explain the value of retail media to brands (IAB Europe): Retail Media is transforming the digital advertising ecosystem. With this transformation comes a shift in how brands align their media investment to their marketing objectives. In this blog, experts from our Retail Media Committee explore how budgets in retail media are shifting on the buy-side, what is driving brands to consider retail media as part […] #DOOH #digitalbillboards #digitalsignage

It's an exciting time to be in Shopper Marketing and Commerce with the announcement of the IAB/MRC Retail Media Measurement Guidelines. The transparency and consistency across the industry is critical in this quickly changing environment. With standardized measurement for Brands, Retail Media Networks and Media Agencies we will be able to compare metrics enabling us to make more intelligent decisions on our investments. One of my favorite quotes from Peter Drucker is "you can't manage what you don't measure." #iab #commercemedia Rachel R. Krista Engler Li Ying (Lily) Chou

ICYMI: Experts explain the value of retail media to brands (IAB Europe): Retail Media is transforming the digital advertising ecosystem. With this transformation comes a shift in how brands align their media investment to their marketing objectives. In this blog, experts from our Retail Media Committee explore how budgets in retail media are shifting on the buy-side, what is driving brands to consider retail media as part […] #DOOH #digitalbillboards #digitalsignage

ICYMI: Experts explain the value of retail media to brands (IAB Europe): Retail Media is transforming the digital advertising ecosystem. With this transformation comes a shift in how brands align their media investment to their marketing objectives. In this blog, experts from our Retail Media Committee explore how budgets in retail media are shifting on the buy-side, what is driving brands to consider retail media as part […] #DOOH #digitalbillboards #digitalsignage

FYI: Experts explain the value of retail media to brands (IAB Europe): Retail Media is transforming the digital advertising ecosystem. With this transformation comes a shift in how brands align their media investment to their marketing objectives. In this blog, experts from our Retail Media Committee explore how budgets in retail media are shifting on the buy-side, what is driving brands to consider retail media as part […] #DOOH #digitalbillboards #digitalsignage

The retail media industry in Europe is expected to reach €25B by 2027, per IAB predictions. And with so many networks on the rise, how can brands find the right one to partner with? Our head of Commerce Media in Europe Katrina Smart outlines 10 factors to consider when choosing the right RMN partner in Europe: https://lnkd.in/gEnitdwc #retailmedia #retailmedianetworks #commercemedia

IAB is predicting the retail media industry in Europe is going to reach €25B by 2027. This is excellent advice by Katrina Smart on the 10 most important things for brands to consider when choosing the right RMN partner. https://lnkd.in/dV9MNkPq #retailmedia #retailmedianetworks #commercemedia

IAB is predicting the retail media industry in Europe is going to reach €25B by 2027. This is excellent advice by Katrina Smart on the 10 most important things for brands to consider when choosing the right RMN partner. https://lnkd.in/eCk2Dzhq #retailmedia #retailmedianetworks #commercemedia