Koddi’s Post

The rise of retail media is accelerating at lightning speed. It’s estimated that the retail media market will grow to $100 billion in 2026. Scaling an existing retail media network can be challenging. Are you ready to move from good to great? Hear from our experts from GoPuff, V2 and Salesforce on how to build, manage, and ignite your monetization strategy using a single powerhouse platform.

Excited to check out Path to Purchase Institute's upcoming webinar featuring leaders across the retail media landscape. The panel will discuss how shoppers factor into retail media network decision-making, the role of data in centering RMNs around the shopper journey, advice on tech buying decisions, and more. Admittedly, I'm most interested to hear the panel's thoughts on the importance of context in the customer's offsite journey. Check it out if you have time next week.

Great to attend Add3 Amplifying the Digital Shelf event yesterday in London. thank you James Hamlin and Paul Uhlir The panel was ably chaired by Nicola Anderson to dive into the Upsides and Challenges of Retail Media which is currently set to become the fastest growing advertising channel ever ! Topping $128.2bn globally in ad spend in 2023 and set to overtake linear TV by spend in the next few years. Retail media experts on the panel were Ed Feast who talked about air fryers making his lunch at SharkNinja 😀 , Forest Kwok who helped us understand the use of retail media for a primary DTC brand at Vitl and David Alonso Martinez who is driving Gopuff Ads as a retail media player in the fast delivery space. One of the big challenges of retail media is measurement and attribution. Like Brand Search : retail media was being accused of being a goal hanger taking credit for other media channels set ups. The truth is even more complex than disentangling the role of brand search in a measurement attribution journey. It inspired me to write a blog post on how to measure retail media properly. I've put the link in the comments for all my measurement and data analytics friends on LinkedIn who want further reading on this increasingly critical topic. #RetailMediaAttribution #DataDrivenMarketing #Metageni #customattribution

According to EMARKETER the biggest challenges facing retail media right now are: 1. Lack of standardization 2. Competing with Amazon 3. Off-site integration 4. Siloed budgets What are your biggest retail media challenges? How do you overcome them? Let us know how we can help! https://inhabitad.com/en/ #DigitalMarketing2024 #RetailMedia #DigitalAdvertising #EcommerceRevolution #Inhabitad #MarketingTrends #InnovateWithInhabitad #RetailInnovation #RetailMediaRevolution #challenges

New age companies like Instacart, Doordash, Uber, GoPuff, Grab and Gojek are all building large advertising businesses using similar data to retail companies. We traversed the evolving trend - now watch as our experts discuss the benefits of personalization by leveraging retail data. https://bit.ly/3xf54qm #DigitalMarketing #Personalization #RetailMedia #RetailTech

Love this chart! The definition of 'Retail Media' is still blurred. Retail SKU-level signals can be matched in almost all media channels now, thanks to clean-rooms. They are just highly addressable data signals to drive omni-channel activation eg running Tesco Sphere or Nectar360 data in META or VOD. How this is measured accurately is a challenge. I actually think this is underestimating the growth in this space. We need the retailers, Criteo, CitrusAd, Amazon and others to submit spend figures to an auditor, they are anonymised and then reported. #loveretailmedia

In the world of retail, we are coming up on the MAIN event: Q4 holiday shopping 🛍. And although many firms are locking down 🔒 their tech for the season, there is still time to supercharge your retail media strategy. But the real question is, where do you begin, and what truly matters in this fast-paced landscape? Join us this Friday, October 20th, for an exclusive webinar event, "Transform into a Next Gen Retail Media Network," presented by V2 Strategic Advisors in partnership with Salesforce and Gopuff. This is your chance to delve into the science of creating, orchestrating, and igniting your retail media monetization strategy. Also, this is a great chance to ask subject matter experts some of those retail media questions you've likely been holding onto but weren't sure where to turn. This is your chance! In this conversation, our speakers will explore the following: ▶ Navigating the challenges and critical considerations of scaling a retail media network. ▶ Proven tactics and strategies to turbocharge your growth. ▶ Inspiring success stories and invaluable lessons learned. Don't miss out on this timely and thought-provoking conversation, secure your spot today: https://lnkd.in/eNjT62W6. Let's shape the future of retail media together! #RetailStrategy #WebinarEvent #RetailInnovation #ManagementConsulting #RetailMedia

Instacart, initially an online grocery service, has expanded into retail media following its IPO. This strategic shift has broadened its business scope, positioning it as a significant player in retail media. Key shifts include: ✔️ Evolving from grocery delivery to a diverse marketplace with a new ad platform. ✔️ Significant growth in advertising revenue, marking a successful business model pivot. ✔️Redirecting national media spend to its retail media network. ✔️ Unique ad strategies based on in-depth grocery shopping insights. ✔️ Focusing on sales incrementality using advanced data science. Marketers, take note of this shift and the growing significance of retail media networks, and utilize data-driven approaches to maximize the impact of your advertising investments. #Instacart #IndustryNews

Retail media networks have exploded in recent years. From Instacart to Kroger to Albertsons, everyone wants a piece of the pie. Marketers are embracing the adoption of retail media platforms because it is a cost-effective method to target shoppers at certain points in their purchasing journey. Which retail media platform delivers the best return on ad spend for your budget? Let us know in the comments below! #retailmedia #CPG #consumerjourney

Today, DoorDash launched Uncovering Consumer Trends in Retail Media, a new report that reveals shifts in how consumers shop online with the evolution of quick commerce. The data gives new insight into how the on-demand era influences purchase behavior. We also introduced new ad solutions to help our CPG partners reach consumers where and how they shop. Head over to our blog to learn more about the report and new features here: https://lnkd.in/gZcmBkbS If you are attending Advertising Week, join our VP of Ads A. Toby Espinosa as he discusses key findings on the Marketplace Stage at 1:20pm EDT! #AWNewYork23