Eric Brackmann

Join Lucidworks CEO Michael Sinoway at the B2B Online Conference in Chicago to learn 5 takeaways from the world's largest Generative AI Study. Discuss your ecommerce strategy with experts and learn how to turn your search bar into the biggest revenue-driving channel in your enterprise. Register now!

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CIOs are focusing heavily on investing in artificial intelligence this year. This infographic looks at CIOs' budget and tech adoption plans for 2024, as well as cybersecurity and AI trends.

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At this year's National Restaurant Association Show, our VP of Partnerships, Michael Lauricella, along with partners from HME Hospitality & Specialty Communications and Samsung Electronics, shared insights with Nation's Restaurant News on the transformative impact of AI-powered innovations in the restaurant industry. 🌟 Learn how #VoiceAI is tackling labor shortages, ensuring consistent customer experiences, and boosting average check sizes. This is the future of #RestaurantTech! 🚀 Check out the video below to see these game-changing solutions in action. 👀 🍔 #VoiceAI #RestaurantTech #NationalRestaurantShow

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Revving Up Customer Experiences: How Volkswagen Drives Engagement with Adobe Gearheads, this one's for you! Volkswagen is using Adobe Experience Manager to build a winning customer experience strategy. Explore how seamless parts purchasing and engaging storytelling are at the core of their approach. Marketers, this case study is a must-read. #volkswagen #adobe #customerexperience #AEM #VW https://lnkd.in/e5idRk6a

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Introducing Clari Forecast for Consumption – helping leaders drive predictability and accountability across complex revenue models. Predict and manage all consumption revenue in one place, uncovering next best steps, new opportunities, and use cases. You’ll also get customizable forecasting fit for the scale and complexity of your revenue cadence. Now, all members of your sales team can lean in and run revenue like a pro. Learn more about how you can recharge your revenue engine with AI here: https://bit.ly/3yb09dT 

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Senior leaders interested in integrating Generative AI into their organization need to prepare, says Protiviti’s Jim DeLoach. Here are a few questions to get you started.

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Thinking of adopting #AI, or need some guidance on how to use it to maximize organizational efficiency? Check out the results from this IDC survey sponsored by @Microsoft for facts and figures that demonstrate why deploying an enterprise-wide AI strategy can potentially give you a 3.5 to 1 ROI in as little as 12 months. View the infographic for insights on how deploying MS Azure AI can maximize efficiency, optimize data and skills readiness, AI governance, and technology usage. DM us to discuss getting started with MS Azure AI Services.

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Dare I say, this is the best podcast episode I’ve listened to all year. Henry Bremhorst and Ryan Wagner talk with .Priscilla McKinney. Live at IIEX. Henry talks about: - Why is AI like a 9 year old? - What Meltwater and Microsoft are cooking up. - How Meltwater structures data to cut through the noise. Ryan sheds light on: - how to make Meltwater data more powerful? - which role is missing from your comms team? - how to move from descriptive analytics to predictive analytics? Priscilla’s ability to wrangle this dynamic duo while also live at a show is so impressive. 🙌🏼 A must listen for anyone in communications and marketing strategy. https://lnkd.in/gxZxjSyP #data #ai #strategy #insights

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Generative AI raises a lot of questions for businesses and consumers alike. How can businesses maintain trust with customers and collaborators? Read this piece by Monotype COO Ben Semmes on Forbes for how you can communicate brand authenticity with tools like Content Credentials.

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97% of marketing executives struggle to assess marketing impact. 📈 Download Wakefield Research’s latest report to see how data clean rooms are key to illuminating better measurement and richer insights.

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How do you run a successful customer learning event program? Find out in our latest episode of “Solution Seekers” with this week’s guest, Shea Cibulsky of Adobe. Learn about the impactful changes brought to “Experience Makers: The Skill Exchange.” #Marketing #CustomerEngagement #SolutionSeekers

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I am excited to be speaking at the #Evanta #Minneapolis #CIO #Executive #Summit on June 11 and networking with CIOs in the region. It is on how to accelerate #disruptive #innovation, which is dear to my heart, as it is something I am having first-hand experience in attempting this year in my own organization, with lots of lessons learned. When #GenAI is consuming almost everyone in #IT, this event has something for everyone, such as #data and #analytics, #application #rationalization, #network and #security, #emerging #technology #strategy, and innovation, so if you are in the region, please come and say hello. https://lnkd.in/gQe89T2H

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I was recently interviewed by Raconteur on why CEOs need to know how to speak to the press. I advise that executives should respond naturally in written Q&As, more akin to how they would actually speak, to avoid coming across as contrived - and this is where PR professionals can be a help or a hindrance. I also highlight the fine balance C-Suite professionals should try and strike when engaging in verbal interviews, “being human while staying on-message” but “not letting it stray into over-familiarity and too far away from what you are there to actually talk about.” This is something myself and the team at O'Hear & Co work really hard on when supporting startup founders and C-Suite or other spokespeople. Leaning on my ex-TechCrunch experience, I also share tips on the best way for journalists to gain access to busy executives, such as considering whether a quick quote is needed, or a genuine dialogue to inform a long-form article. The piece also features comment from our client Cleo. Thanks for the interview and such an informative article, Rohan Banerjee! Check it out here: https://lnkd.in/eVnKT5zV

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🌐 The role of the CMO is evolving, with AI adoption being a top priority for 2024. Our CMO Intentions Study highlights that 57% of CMOs believe AI investments will drive the most value and ROI. Yet, many are still exploring its potential. It's time to harness AI for better customer insights and predictive analytics. Read this article for more insights from this study.  #CMO #AIMarketing #DigitalTransformation

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PwC survey finds the modern #CMO is carving out role as trust-building strategist, growth-catalyst, and a driving force behind reinvention. #innovation #cx #genAI https://lnkd.in/eQmehRPF

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Uncensored Growth, Unfiltered Thoughts: Q3 2024 Outlook As we move into Q3 2024, we’re facing high inflation, rising interest rates, and shifting consumer behaviors. But remember, every challenge brings an opportunity. First, get razor-sharp on cost management. Examine every expense and leverage AI to streamline operations, allowing your team to focus on innovation and critical thinking. Diversifying revenue streams is also crucial—don’t put all your eggs in one basket. Customer relationships are more important than ever. Use AI to personalize experiences and build loyalty. It’s also time to rethink our business models. AI is reshaping the landscape, and staying ahead of the curve is essential. Talent is key. Attracting and retaining top talent, especially in tech, is a must. With AI's rise, ethical governance is vital. Prioritize transparency and accountability. Lastly, with the election year upon us, it’s crucial to stay informed about candidates. Look beyond single-issue voting and consider the overall impact each candidate could have on our businesses and economy. Turn these challenges into opportunities. For more in-depth weekly thoughts and insights on entrepreneurship - signup here: https://lnkd.in/g-aYQ4EG #Startups #Entrepreneurship #AI #Innovation #Q32024 #EconomicOutlook

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