Did you ever think of shopping as a team sport? Our #pepviz Hispanic Shopper Insights reveal that 79% of Hispanics go shopping with someone else. This makes them twice as likely to shop with others than shoppers in general and also 77% more likely to like and engage with store displays. This is why it’s so important for us at PepsiCo to innovate products and create new campaigns to engage with all of our customers and consumers. Learn more interesting Hispanic Shopper behaviors and findings here: https://bit.ly/pepviz-data Kate Garner, Antonio Escalona, Esperanza Teasdale, Erin Ness Cathey, Shannon Amundson, Ryan Sexton, Aracely (Cely) Moreno-Mosier, Valeria Rivas, Monica Bauer Mengelberg
Data reveals that 79% of Hispanics go shopping with someone else. That means Hispanics are twice as likely to shop with others than shoppers in general. PepsiCo proprietary data reveals how shopping for others and shopping together have significant implications for how Hispanic shoppers interact with displays, approach multi-packs and bulk offers, make decisions around brands, and decide where to shop based on loyalty programs. And we’d love to share these insights with you! Read the full #pepviz article on Hispanic shoppers. https://bit.ly/pepvizteam Bryan Santee Cara Keating Kate Garner Kent Montgomery Ellen Webb Erin Ness Cathey Ryan Sexton Chris Yemma Valeria Rivas Shannon Amundson Antonio E. Esperanza Teasdale
Driving Organizational Success Through Effective Strategic and Marketing Initiatives
4wKent Montgomery, yes, there are lots of great insights in this white paper. Encourage our commercial partners to reach out to get closer to the #Hispanic shopper!