Last month, ACC unveiled the inaugural USC Annenberg X ACC Think Tank report: "Unveiling Gen Z: What They Want You to Know in Their Own Words." Discover behind-the-scenes insights from Think Tank participants Fernando Cienfuegos and Samantha Carpintero on the USC Annenberg School for Communication and Journalism website. Curious about what Gen Z has to say? Head to the link below or explore the full report on our site. https://lnkd.in/gxfE2mgd
Acceleration Community of Companies (ACC)
Advertising Services
Los Angeles, California 1,425 followers
Helping brands navigate the noise of today.
About us
Composed of acquired marketing, media, and communications agencies, Acceleration Community of Companies (ACC) was created in May 2018 by 30-year marketing and communications industry expert and operator Michael Nyman with the intent to guide and advise clients to move quickly and more efficiently with their branding, marketing, and media decisions. ACC Advisory, an in-house strategic marketing consultancy made up of industry experts at the forefront of technology, trends, and trade, offers a new and integrative service approach of best-in-class specialized resources, where strategy, technology, and creativity converge. With offices in Los Angeles and New York, ACC has rapidly built out much of its operating group, counting some of the world's most influential brands and forward-thinking companies among our clientele, including Pepsi, T-Mobile, Spotify, and Max, among others. At our core, we are a team of strategists and creative problem solvers making an influential impact for brands around the world. We seek to acquire like-minded, marketing, communications, and media companies who are disrupters of industry, driven by purpose, and defined by their people, to be part of our community. We architect fully integrated, measurable creative strategies and ideas that embrace innovation and impactful storytelling in the scrolling economy. Leveraging the collective genius of each one of our employees and providing the resources necessary for each individual to thrive is vital to achieving our vision. Together, Acceleration provides the first-of-its-kind, client-first, marketing solution.
- Website
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https://accelerationcc.com/
External link for Acceleration Community of Companies (ACC)
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Los Angeles, California
- Type
- Privately Held
- Founded
- 2018
- Specialties
- Branding, Marketing, Advising, Strategic Communication, Influencer Marketing, Experiential, Social Media, Brand Strategy, Strategic Insights & Analytics, Sponsorship, Promotions, and Branded Content
Locations
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Primary
Get directions
1875 Century Park E, Suite 1200
Los Angeles, California 90067, US
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Get directions
599 Broadway
New York, NEW YORK 10012, US
Employees at Acceleration Community of Companies (ACC)
Updates
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Today marks the release of our comprehensive new report, “Unveiling Gen Z: What They Want You to Know in Their Own Words,” highlighting the distinct social dynamics that shape Gen Z behavior and brand engagement. This report is the culmination of a months-long collaboration between industry experts at ACC and 14 incredible graduate students at USC Annenberg School for Communication and Journalism. Collectively dubbed the USC Annenberg X ACC Think Tank, this directed research course was designed for public relations students to explore contemporary challenges, identify emerging trends, and gain deeper insight into what shapes culture. We’re so thrilled to present a report that truly captures the voice of this complex, crucial demographic. Top takeaways include: 🌟 IDENTITY EVOLUTION (ZEGOS) Gen Z embraces multiple identities beyond traditional markers, thriving in niche communities and seeking brands that understand their layered interests. 😂 SATIRICAL MARKETING Humor, especially satire, plays a crucial role in how Gen Z engages with brands, often turning unintended content into powerful connections. 🌐 THE EXPANDED “THIRD PLACE” Gen Z seamlessly transitions between online and IRL communities, creating a unique ecosystem (Zegosystem) around their passions. 💸 SOCIAL CURRENCY Social validation and engagement heavily influence Gen Z’s purchasing decisions, with peer and influencer reviews being top motivators. For more insights and to explore the full report, head to the link below! Think Tank team: Matthew Calma, Samantha Carpintero, Fernando Cienfuegos, Hien Dong, Victoria Fetzer, Midori Jenkins, Andre Kar, Michael Kittilson, Arantxa Landa, Paola Nieto, Mary-Kathryn R., Amrita Sundaresan, Rafiq Taylor, Grayson Wolff Think Tank leadership: Michael Nyman, Monica Chun, Professor Matthew Le Veque, Madison Grubb, Antonia Abramowitz https://lnkd.in/duYh4QEB
Unveiling Gen-Z - Acceleration Community of Companies
accelerationcc.com
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Pepsi Colachup wins gold (twice!) at the 2024 REGGIE AWARDS! Last Fourth of July, our client, Pepsi, unveiled its latest iteration of its #BetterWithPepsi platform, boldly stating that hot dogs pair best with an ice-cold Pepsi. Alongside this, the brand debuted Pepsi Colachup – a unique, distinctive and enjoyable product to be used as a hot dog topping. Congratulations to all who supported and brought this campaign to life! We could not be prouder. Alison, Taylor, Robert, Lexie, Ann, Tracy-Locke and so many more!
2024 REGGIE Award Winners
reggieawards.org
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On the heels of All-Star Weekend and in celebration of Shaquille O’Neal's longstanding partnership with Pepsi, ACC helped our client launch the Pepsi ‘SNEAK’ER, a custom shoe allowing Shaq to enjoy Pepsi Minis wherever he goes. Collaborating with the renowned Shoe Surgeon, Pepsi and Shaq transformed Shaq's size 22 Reebok Shaq Attaq's into the Pepsi ‘SNEAK’ER. Now through February 25, 22 fortunate fans have the chance to win one of only twenty-two Pepsi ‘SNEAK’ERs, crafted from Shaq's personal collection of Reebok Shaq Attaq's. To enter, participants must share a photo or video on social media showcasing their love for Pepsi Minis, using the hashtags #PepsiMinis #Sweepstakes
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What a feeling to have worked with T-Mobile to bring the talents of Zach Braff, Donald Faison, and their new neighbor Jason Momoa to the Super Bowl for the 3rd straight year! 🚿
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During this year’s Super Bowl weekend, we teamed up with our partner MKG - Experiential Marketing as they brought to life the Pluto TV EasyMart. ACC helped drive brand awareness and conversation bringing influencers and talent through the space to load up on game-day essentials. Congratulations to our amazing clients at Pluto TV on a successful weekend in Las Vegas! 🏈✨ #PlutoTV #Superbowl2024 #SuperbowlLVIII Cheers to the next generation of couch potatoes.
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Everybody is auditioning for T-Mobile! Acceleration is incredibly proud, once again, to work with T-Mobile to secure talent for this Super Bowl commercial featuring Bradley Cooper, Jennifer Hudson, Common and more. 🎬
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Acceleration was thrilled to secure music icon Jennifer Lopez for the latest Dolby Laboratories campaign with this thrilling, cinematic new commercial. #LoveMoreInDolby
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For our fifth and final post of the ACC Co-Labs x Sasha Strauss 'Brand Strategy + AI' series, we’ll discuss optimism about AI's potential and where it can lead us. Share your ideas and feedback to the thought-starter questions, and let us know what you’d like to learn more about. -Do you personally feel optimistic about utilizing AI as a tool to advance your career? - Can you envision AI helping to streamline your personal life and responsibilities? #artificialintelligence #ai #marketing #technology #optimization #machinelearning
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Just in time for the holiday season, our client VinFast US has unveiled the electrifying second digital ad installment from its “Changing Lanes” campaign starring actor Joey Lawrence! A collaboration with creative content studio Anaheim Studios as well as fellow Acceleration community members Trailblaze and Stripe Theory, “Changing Lanes” invites drivers to break away from the ordinary and embrace a new era of electric mobility with the VinFast VF 8. Congrats to VinFast on leading the way for the next generation of electric innovation! #ChargeADifferentPath #VinFast