Very excited to head to Dublin 🇮🇪 next week for the One-Zero conference. To talk the magical combo that is Web3 and sport! 🍀 Pet Berisha Pete Townsend Rebecca Hopkins
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Incredible couple of days at SEG3 in London this week! Made more memorable by two top notch Sporting Crypto events and many many great conversations. Thanks to Joe Condon Pet Berisha John (Max) Wolfe Tareq Nazlawy Roberto Beltramini Lucy Mills #web3
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Back again! It feels like so much has happened since last year's SEG3 event. Both at the ATP Tour and within the Web3 world more broadly. Look forward to hearing the perspectives from some very smart people 🧠 And, of course, sharing the stage with Lucy Mills, Pet Berisha & John (Max) Wolfe! #web3
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Love to see this. Kudos Alessandro Barel Di Sant Albano Leah Goldman. Powerful stuff.
Meet Ben Shelton, the new campaign lead for the Loewe x On partnership. Ben is not only a tennis player but also a fashion enthusiast and disruptor who loves to express his personality through his fits. This partnership is a match made in heaven, during a summer when tennis has never been hotter! Congratulations to the team, including Feliciano Robayna, Sarah MacNeil, Leah Goldman and Gerald Marolf for their hard work in bringing this collaboration to fruition. #LoewexOn #Tennis
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What an absolute privilege to guest edit Sporting Crypto this week! 🔥 I have huge respect for what Pet Berisha has built and the many many ultra-smart people that read his work. An incredible (and slightly daunting!) audience to write for. In it, I distil some of my personal tenets for navigating this space, acquired from 24 months of experience leading Web3 at the ATP Tour. And, the principles I think will underpin the next big win for our industry. Check it out (and subscribe) 👇
The latest newsletter from Sporting Crypto is live! 🎾 ATP Tour: What Winning In Web3 Looks Like 🖋️ Penned by another fantastic guest writer in Mark Epps! Mark was our first-ever guest on the Sporting Crypto Podcast and has been a subscriber since the newsletter was a baby, perhaps 3000 or so subscribers ago. He has worn several hats at the ATP Tour, and his current role as Director of Comms & Web3 has seen him drive Web3 innovation for the last 18 months. In my opinion, Mark has one of the most sound understandings of this technology, both technically and culturally of any person in sports I’ve had the pleasure of speaking with. To have the perspective of someone like Mark in the newsletter is a true honour, and I hope you all enjoy it! 𝗗𝗶𝘀𝗰𝘂𝘀𝘀𝗲𝗱 𝗶𝗻 𝘁𝗼𝗱𝗮𝘆'𝘀 𝗲𝗱𝗶𝘁𝗶𝗼𝗻: 1. ATP Tour: What Winning In Web3 Looks Like 🏆 2. Resist complexity 🧩 3. Set and forget your vision 👁️ 4. The secret sauce is fun 🤫 5. These are the good old days 🌅 It was an absolute honour to have Mark as a guest writer today! 📌 Read the latest newsletter via the '𝘝𝘪𝘴𝘪𝘵 𝘔𝘺 𝘞𝘦𝘣𝘴𝘪𝘵𝘦' button at the top of this post or in the comments below!
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📸 2024 ATP Tour Partnership spotlight 📍Rolex Monte-Carlo Masters Never a dull moment joining David Garrido and Fiona Morgan to talk sustainability x sports 🌍 Collectively we’ve made amazing inroads connecting commercial partners with sustainability - in ways that are creative and genuinely compelling. We saw lots of that same energy at this year’s ATP Tour partner summit. Let’s keep that momentum up! 💪🏻
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One of the absolute coolest settings for a Web3 panel... The National Football League (NFL) 🏈 locker room @ Tottenham Hotspur Football Club Stadium 🏟️ Had a fantastic time jamming with Robby Yung and Ronan Joyce at last week's INTERNATIONAL SPORTS CONVENTION + diving into the plumbing of what makes this tech so profound. Props to Adam Leventhal for the top notch high-energy moderating ⚡️ #web3
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CEO & Co-Founder
4moExcited to have you joining us Mark! 🇮🇪🎾