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Comms & Web3 @ ATP Tour │ Into: Web3

What an absolute privilege to guest edit Sporting Crypto this week! 🔥 I have huge respect for what Pet Berisha has built and the many many ultra-smart people that read his work. An incredible (and slightly daunting!) audience to write for. In it, I distil some of my personal tenets for navigating this space, acquired from 24 months of experience leading Web3 at the ATP Tour. And, the principles I think will underpin the next big win for our industry. Check it out (and subscribe) 👇

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Pet Berisha Pet Berisha is an Influencer

Creator of Sporting Crypto, The #1 Sports Web3 newsletter. Maker of above average content.

The latest newsletter from Sporting Crypto is live! 🎾  ATP Tour: What Winning In Web3 Looks Like 🖋️ Penned by another fantastic guest writer in Mark Epps! Mark was our first-ever guest on the Sporting Crypto Podcast and has been a subscriber since the newsletter was a baby, perhaps 3000 or so subscribers ago. He has worn several hats at the ATP Tour, and his current role as Director of Comms & Web3 has seen him drive Web3 innovation for the last 18 months. In my opinion, Mark has one of the most sound understandings of this technology, both technically and culturally of any person in sports I’ve had the pleasure of speaking with. To have the perspective of someone like Mark in the newsletter is a true honour, and I hope you all enjoy it! 𝗗𝗶𝘀𝗰𝘂𝘀𝘀𝗲𝗱 𝗶𝗻 𝘁𝗼𝗱𝗮𝘆'𝘀 𝗲𝗱𝗶𝘁𝗶𝗼𝗻: 1. ATP Tour: What Winning In Web3 Looks Like 🏆 2. Resist complexity 🧩 3. Set and forget your vision 👁️ 4. The secret sauce is fun 🤫 5. These are the good old days 🌅 It was an absolute honour to have Mark as a guest writer today! 📌 Read the latest newsletter via the '𝘝𝘪𝘴𝘪𝘵 𝘔𝘺 𝘞𝘦𝘣𝘴𝘪𝘵𝘦' button at the top of this post or in the comments below!

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Benjamin Cornut

Global Social Media Lead & Web3 🧬 @Lacoste

1mo

Inspiring. 👏

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