Feliciano Robayna

Happy Birthday adidas /// DANKE for 26+ out of 75   26 years and counting with this great brand. Starting at Global BU Soccer in 1997 (yes, that's what it was called at the time) fast forward to Central Europe today. Roles in Global, EMEA, Central and Europe. Working at locations Herzo, Amsterdam and Portland. Visiting lovely places, seeing great events and meeting inspirational people. What stood out was certainly my first World Cup (France 98) when Zizou headed the Tricolore to become World Champs in /// (by the way, one of my favorite jerseys). Followed by the amazing all around success of World Cup 2006. But also standing at the starting line of the Berlin Marathon every year watching thousands of runners go by, seeing FC Bayern win the UCL title in Milan in 2001, cheering Britta Steffen on in Bejing 2008 winning her second gold in ///, just to name a few, still gives me goosebumps. And as a personal feat I vividly remember the goal I scored during Herbert Hainer's farewell match (hence the picture). But it is not about the big events, the great locations and the famous names (that we have the honor to work with now and then); after all it is the people, our people that make the brand, that build the brand and who make it so worthwhile to work for adidas. So many inspirational moments, good conversations, creative sessions, sports activities, pain, laughter and joy, failures and successes - all lived, enjoyed, mastered, suffered or cherished together. That's what I want to say DANKE for (hence the picture - really). To the next 75. Let's keep building the future and an even bigger legacy for this great brand.   #75adiversary #26outof75 #europe #centraleurope #bestplacetowork see less

401

18 Kommentare

Big shout out to Uninterrupted Performance for such a great example of how our innovative solutions can scale across sport rehab & performance. Measurable, objective results = the future of healthcare & athletics. Love this video! #Rehab #SportPerformance #Subjectivityisforthearts https://lnkd.in/gciurRZW

10

1 Kommentar

#Coaches - how do your athletes and players manage "commitment moments?" What is a commitment moment? It's when the athlete's commitment to #training and effort is tested by a moment and an opportunity where an easier path is a possible choice. Example - 5 am - alarm goes - it's time to go to training . Is the level of the #commitment of the athlete GREATER THAN the resistance of the moment, e.g. nice and warm in bed, too early to get up etc. Example - 4 pm - time to go to football practice but there's a new game on XBOX that the player's social group are all playing and enjoying. Is the player's commitment GREATER THAN the resistance of the moment, e.g. playing with friends, hanging out at home online. A committed #athlete - when given the CHOICE of doing things the Easy Way or the Hard Way (i.e. the right way) will CHOOSE the Hard Way!! My question to you - can you #coach commitment? #waynegoldsmith #wgcoaching #coaching #commitment #easywayhardway #sportscoaching #sport @waynegoldsmith

18

I am not quite sure what Andretti thinks the end-game is here, but it is not the approach I would have taken. After being rejected by FOM for entry into the sport in 2025 as an additional team, they were given the opportunity to re-apply after 2026 when Cadillac said they would be able to produce an engine for the car. This sounds reasonable to me, as the real benefit to the sport is the addition of GM as a power unit supplier. Basically, they are saying "prove to us that the GM/Cadillac is a real opportunity". Equipped with this information, Andretti had the choice of accepting this and working very closely with FOM, FIA, and GM to come up with a strategy that works for all parties to enter the sport, which could include the purchase of an existing team if the #1 objective was to get into the sport. However, I don't feel that is the key objective, as Andretti wants to enter the sport at the bargain rate of the $200 million "anti-dilution fee" of a new team, instead of paying the $1+ billion value of an existing team. Instead of working together on a solution, Andretti are choosing to use the US Congress to put pressure on FOM to force them to allow Andretti to enter the sport as the 11th team. This very short-sighted view is going to have long-term consequences as the FOM will not be willing to work collectively on a solution, but will now rather not have a group put pressure on their business model and force their way in. Think about what FOM can do to Andretti and their partners if they are allowed into the sport, there will be real animosity towards the team, and they will not be given the courtesy of competing equally. There will be real consequences as they don't call F1 the "Piranha Club" for nothing. If I was hired to do the consultancy on this issue, I would suggest backing off and going to FOM in a humble manner, ask for forgiveness, and work towards a mutual solution. This will be fun to watch! https://lnkd.in/eQsYDSjJ

27

26 Kommentare

Vision & Strategy. Local2Local. Beyond Products. Practical facts. Expressed at ISPO . From: Consumers | Sustainability | Geopolitics For: Consumers | Next Present | Planet | Business

58

𝐓𝐫𝐢𝐩𝐥𝐞 𝐁 𝐈𝐧𝐯𝐞𝐬𝐭𝐬 𝐢𝐧 𝐓𝐢𝐦𝐞 𝐓𝐞𝐧𝐧𝐢𝐬 𝐓𝐨 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐢𝐳𝐞 𝐭𝐡𝐞 𝐒𝐩𝐨𝐫𝐭 Triple B, an international family group focused on innovative projects, is making a strategic investment in Time Tennis International, a groundbreaking initiative set to revolutionize the world of tennis. Founded by Feliks Lukas, a seasoned tennis expert with extensive sports management experience, Time Tennis aims to bring a refreshing new perspective to the sport. Unlike other leagues, Time Tennis is not just a tournament; it's a new tennis product and an international league. With mixed teams of 6 players, simplified rules for better audience engagement, and a commitment to improving the quality of life for stakeholders, Time Tennis stands out as a gender-equal tennis tournament. Triple B's investment in Time Tennis is a crucial step towards realizing the vision of a new era in tennis and entertainment. As a key partner, Triple B will contribute to building the league, securing the business idea, and providing financial and strategic support for the next four years of deployment. 𝐀𝐛𝐨𝐮𝐭 𝐓𝐫𝐢𝐩𝐥𝐞 𝐁 Triple B is an international family group with a mission to empower innovators and entrepreneurs for positive impact. We participate in real estate, growth opportunities, and scalable companies while supporting education programs in innovation and entrepreneurship. 𝐀𝐛𝐨𝐮𝐭 𝐓𝐢𝐦𝐞 𝐓𝐞𝐧𝐧𝐢𝐬 Time Tennis is a new tennis product and league which aims to transform tennis for the modern era and the new sports audience. From innovations in match format and team structures to more equitable revenue and compensation models, Time Tennis is reshaping the game and returning to pure competition, equal treatment, and fair rewards. Press release: https://lnkd.in/ecTuPhZR #timetennis

36

8 Kommentare

Discover your Wellness Age Technogym Checkup is a pivotal touchpoint in the Technogym Ecosystem, it uses advanced measurement technology and AI to provide assessment for physical and cognitive conditions. All the different metrics converge into the Wellness Age™ — a simple yet powerful metric that's easy to compare to real age, providing a clear gauge of your progress. The AI-powered Technogym Coach adjusts training programs consequentially to maximize results, increasing satisfaction and engagement over time.

7

1 Kommentar

Luxury and sustainability — a contradiction? What is really happening in the world of luxury goods when it comes to sustainability? Three weeks ago, I had the opportunity to experience BREITLING's commitment to sustainability firsthand, and it was truly impressive. 👏 But there's even more good news: The Watch & Jewellery Initiative 2030, a global initiative launched by Cartier and Kering, is setting new standards for the luxury jewelry industry.    This initiative, which also includes companies such as IWC Schaffhausen and Pandora, focuses on strengthening climate resilience, conserving resources, and promoting inclusivity — all with the goal of driving and strengthening development in the luxury jewelry industry.    What makes it special? It is open to all players in the jewelry industry, and has already made significant progress towards achieving the SDGs. I am particularly impressed by the Equality for All program in partnership with UN Women, which promotes the Women's Empowerment Principles and drives equality in supply chain sourcing practices. It's great to see such an influential industry demonstrating that luxury is also about quality, sustainability, and longevity.    “As we embark on this journey, let us remember that smart collaboration within and beyond our industry is the key to empowering change and driving action for the betterment of people and planet,” said Cyrille Vigneron (Cartier SA), Marie-Claire Daveu (Kering) and Iris Maria Alexis Van der Veken, the Co-Chairs and Executive Director of the Initiative.    A vision I share: Cross-industry collaboration and interdisciplinary approaches really are key to sustainable and successful transformation.    #Sustainability #ESG #CSDDD

44

1 Kommentar

Ever wonder how we pull off Hockey House and other large scale activations? Well here’s some tips and tricks on how we make it all work.

26

1 Kommentar

Who Knew it was coming? 🤷‍♂️ Why the PGA Championship Often Misses the Mark in Brand Awareness 🤦‍♂️ In the world of professional golf, major championships like The Masters, The Open Championship, and the PGA Championship are not just sporting events; they are significant marketing opportunities. Each tournament has its unique flavour and history, which should theoretically translate into powerful brand awareness. However, the marketing effectiveness of these events varies considerably, with the PGA Championship often lagging behind its peers in building anticipation and securing audience engagement. Marketing Excellence: Take The Masters, for example. Held at Augusta National Golf Club, it does not just capitalise on its exclusive allure; it revels in it. The Masters is synonymous with the iconic green jacket and its tradition-steeped ceremonies, creating a distinctive brand identity that even non-golf fans recognise. Its marketing taps into a sense of exclusivity and tradition, broadcasted beautifully across various media platforms with storytelling that captures the imagination of audiences worldwide. Read the full blog and learn how those marketers on modest budgets can apply the winning formula for launch and brand campaigns. 📚 👉 https://bit.ly/3R9moHR #PGFChampionship #blog #golf #marketing #brandawareness #GFOne #Consultancy #branding #businessupport #brandengagement

5

Sleep, wonderful sleep! How do athletes benefit from getting enough zzzzzzzzz's? For the first time, the International Olympic Committee (IOC) has highlighted sleep as a crucial factor in athletic performance and mental health. Nine to ten hours of continuous sleep enhances muscle memory, ensuring sport-specific techniques stick better. More sleep also improves reaction times, coordination, and split-second decision-making. 🏊 😴 🥇 #Sleep #SweetDreams #HighPerformance

2

How do you encourage fans to shop more sustainably while still promoting your brand sponsors new kit? Quiet influence. England recently released a video to announce their line up for the Euros, 18 seconds into the video they show a fan shopping for England shirts in a vintage shop. Throughout the video they also show past seasons shirts, intermixed with this years strip, and shirts and tees that look worn, creased and anything but new. But why is this important…? 1. Showcasing vintage as the first destination to buy a shirt is pretty groundbreaking given the main goal of brands and clubs is to sell more new garments. This is a direct conflict of interest for a linear business model- that’s a brave move. 2. It shows fans it’s ok to wear an old shirt. It encourages fans to consider wearing a shirt they already have or buying preloved/pre owned, extending the life of existing garments. Essentially circular business models in action. 3. It moves away from the box fresh pristine idea of promoting new clothing. It shows garments that have had a life and are part of someone’s life, encouraging fans to keep, wear and love the shirts they already own. Building emotional durability- a key asset for the circular economy. The interesting thing is that England didn’t need to do this and 95% of fans won’t even consciously notice, but that’s why it’s clever. Circularity requires a change in mindset in how we consume. Often the communication around sustainability can come over as hypocritical when clubs and brands actively speak out, but by including this footage in the video it subtly and almost subconsciously encourages behaviour change, having a quiet influence that can have a massive impact. #football #euros #circularity

30

3 Kommentare

I am super excited to announce that in the coming weeks, I will be part of the launch of a new platform dedicated to the #business of #padel worldwide. There are already many enthusiastic, passionate and connected individuals guiding their audiences through the ins and outs of different aspects of today’s padel world, but this platform will be dedicated to really understanding the business of the padel #industry. We will be bringing our audience insights from the experts and pioneers driving the ecosystem and we will be probing the #strategies, the #commercials, the #financials, the #projections. Our focus will be on senior #executives, #investors, #entrepreneurs, #developers, #founders, #commercial #partners, #media and more. We will be getting the perspectives of those in the sport’s heartlands of Spain and Latin America as well as those looking to develop new #markets and #technologies. Since this is not my main job, I won’t be doing it alone! Follow me and stay tuned as I unveil who will be alongside me in this project soon, as we focus on the #leaders and #engines of the padel business’s incredible #growth and bright future worldwide.

103

11 Kommentare

From moon boot to race roots: How injury transformed Carla Farina's Beast race into a journey of camaraderie and FOMO. Read more to find out how Carla faced the toughest race in South Africa without running a step! https://lnkd.in/dEy_vxQv

2

Together with the Berchtesgadener Anzeiger, I talked about what the teams at the European Championship are coming up with to communicate with the players on the pitch despite the noise. You can find the link to the article below - it's a really interesting article. https://lnkd.in/e3cuJMEy

7

Exciting Insights from ASICS State of Mind Study 2024! 🌍🏃‍ ASICS EMEA has unveiled ground-breaking results from its latest Global State of Mind Study, involving over 26,000 participants across 22 countries. Key findings reveal a robust link between regular physical activity and enhanced mental well-being, highlighting the critical impact of staying active from our teenage years into adulthood. 📊 Key Highlights: - Regular exercisers report a State of Mind score of 67/100 compared to 54/100 for those less active. - Crucially, the study identifies teenage years, especially ages 15-17, as pivotal for developing lifelong exercise habits that bolster mental wellness. As we understand more about the intertwining of physical activity and mental acuity, initiatives like ASICS' study reinforce the importance of nurturing young people’s physical and mental health. 💡 At Univarsity, our YouPlus app resonates with these findings, now extending to schools and colleges to encourage students, especially those less active and in this pivotal age range, to embrace a healthier lifestyle. Our commitment is to enhance student well-being and academic performance through exercise, proving once again that a sound mind truly begins with a sound body. Credit to Asics for the continued work and Dr Brendon Stubbs for leading the amazing study. 🔗 For more insights and detailed results of the ASICS study, visit https://lnkd.in/eqJRZgjk #ASICS #MentalHealth #Exercise #tech #Wellbeing  

19

4 Kommentare

I have a compelling explanation for why Adidas struggles to lead the sports goods market, and it all boils down to German heuristics: - Complex Internal Processes: Adidas' technology development process is overly complex, lacking the agility and lean management principles crucial for innovation. There are simply too many rules. - Limited Retail Competition Experience: In Germany, traditional retail culture means stores are closed on Sundays. While this fosters a great work-life balance, it means Adidas lacks the competitive edge and insights from the busy Sunday shopping experience common in other markets. Does it make sense? Explore their insight: https://lnkd.in/e-nV-ZnN

2