Sporting Crypto reposted this
WHEN are we going to see a real, "no brainer" mainstream use case for web3?!! Well, Iโve just penned my first article about it ๐ค. The insights in here are hard-earned over the last three years, I can tell you! "The No Brainer Web3 Use Case for Sports" as a guest writer for Pet Berisha's Sporting Crypto (link in comments). Pet's is one of the most valuable Substacks in the space, so itโs a privilege to feature! ๐๐ฝ Highlights: โค๏ธ๐ฐ Maximizing Love and Money - the imperative for brands and IPs ๐คโ What's not working?? Why web3 loyalty hasn't taken off (yet) ๐คฒ๐ฝ๐ Digital assets as the โgift we can afford to giveโ โฝ๏ธ๐ฑ Why sport is fertile territory ๐๐ฝโ๏ธ๐๐ปโ๏ธ The value of the 99% of fans who arenโt at events ๐๐ The importance of the โProof I Give a F*ckโ layer in unlocking value It turns out writing is quite a lot of effort! But I enjoyed it. If yโall like it I might do more. #web3 #fandom #proofoffandom #innovation #sport Warren L. David Pemsel Sam Richardson-Gerrard Sheldon Smickley Anastasia Almakaeva Monica Briggs Simon Domone Raoul Pal Kevin Kelly, CFA Noelle Nikkhah
The latest newsletter from Sporting Crypto is live! ๐ง The No-Brainer Web3 Use Case For Sports ๐๏ธ For the first time ever we have got a guest writer! It was an honour to have Tareq Nazlawy step into the writer's chair while I take a vacation. He is someone Iโve gotten to know incredibly well over the last 2 years and featured in Season 1 of the Sporting Crypto Podcast. He has been an incredible โnodeโ in the Sporting Crypto network and Iโve enjoyed sparring with him immensely. Tareq has an incredible resume, starting as a BCG consultant before spending over a decade at Adidas โ culminating in directing the apparel giantโs first ventures into Web3. Since leaving Adidas in mid-2022, Tareq launched and has since shuttered a Web3 agency called ScienceMagic Studios. Very few have the Tareq does in this intersection, and itโs awesome to seed his thoughts in Sporting Crypto today! ๐๐ถ๐๐ฐ๐๐๐๐ฒ๐ฑ ๐ถ๐ป ๐๐ผ๐ฑ๐ฎ๐'๐ ๐ฒ๐ฑ๐ถ๐๐ถ๐ผ๐ป: 1. ๐ง๐ต๐ฒ ๐๐๐๐ถ๐ป๐ฒ๐๐ ๐ฃ๐ฟ๐ผ๐ฏ๐น๐ฒ๐บ - ๐ ๐ฎ๐ ๐ถ๐บ๐ถ๐๐ถ๐ป๐ด ๐๐ผ๐๐ฒ ๐๐ป๐ฑ ๐ ๐ผ๐ป๐ฒ๐ โค๏ธ 2. ๐ช๐ต๐ฒ๐ฟ๐ฒ ๐๐ผ๐ฒ๐ ๐๐น๐ผ๐ฐ๐ธ๐ฐ๐ต๐ฎ๐ถ๐ป / ๐ช๐ฒ๐ฏ๐ฏ ๐๐ผ๐บ๐ฒ ๐๐ป? โ๏ธ 3. ๐ช๐ต๐ฎ๐'๐ ๐ก๐ผ๐ ๐ช๐ผ๐ฟ๐ธ๐ถ๐ป๐ด? โ a) Blockchain is transformative, versatile โ and confusing b) โWaitโฆ did you just say we can make money up front??โ c) โOKโฆ so we make more money, but later?โ 4. ๐ฆ๐ผ ๐ช๐ต๐ฎ๐โ๐ ๐ง๐ต๐ฒ ๐๐ป๐๐๐ฒ๐ฟ?๐ค a) Sport is the most fertile territory b) Tap into the 99% of fans who arenโt at events c) Offer free-to-claim digital memorabilia to โProve I Give a F*ckโ d) Monetize the ways we already know how 5. ๐๐ ๐ง๐ต๐ฒ๐ฟ๐ฒ ๐๐ป๐ ๐ฆ๐๐ฝ๐ฝ๐ผ๐ฟ๐๐ถ๐ป๐ด ๐๐๐ถ๐ฑ๐ฒ๐ป๐ฐ๐ฒ ๐๐ผ๐ฟ ๐ง๐ต๐ถ๐ ๐๐๐ฝ๐ผ๐๐ต๐ฒ๐๐ถ๐? ๐๏ธ It was an absolute honour to have Tareq as a guest writer today! ๐ Read the latest newsletter via the '๐๐ช๐ด๐ช๐ต ๐๐บ ๐๐ฆ๐ฃ๐ด๐ช๐ต๐ฆ' button at the top of this post or in the comments below!