Cannes Lions International Festival of Creativity 2024, was another compelling year where the entire Marketing industry – #marketers, #advertisers, #researchers, platform owners, #publishers, consulting experts came together and crossed each other with nods and smiles on the croisette! #Creators & #Technocrats were there too (Will I am, Jake Shane, Jackie Aina, Ziad Ahmed on one hand and Elon Musk, Mira Murati, Jared Spataro on the other) The themes that emerged at the festival were a reflection of the world's ascending trends rooted in #culture & #people: #Sustainability, #Inclusivity, #Authenticity, #Partnerships, #AI/Gen AI promises, Consumer shifts, Emerging markets and most of all Creativity in branded communications. L'Oréal’s crew of exceptional marketers and #digital experts, breathed the air of the week: First to Learn & Upskill with world class inspiration, thanks to the generosity of so many groups of people from Publicis Groupe, Omnicom Media Group, WPP, Spotify, Google, Meta, Amazon, TikTok, McCann Worldgroup... Second to Share & Exchange with the industry through hundreds of Forums, Panels, Meetings, Dinners and Chats. 💫 We premiered ‘The final copy of Ilon Specht’ at the Palais with McCann and L'Oréal Paris brand President, to pay homage to the copy writer of ‘You are worth it’ 💫 We spoke of Augmenting marketing with Generative AI, at Debussy Theatre 💫 We shared our experiences on many topics: Creator Economy, L'Oréal for the Future, Brand Equity & Growth 💫 We met our partners from WPP, Publicis, Omnicom, IPG, BrandTech group, Google, Meta, Amazon, Tiktok, Snap Inc., Netflix, Kantar, Ipsos, Accenture Song, NYTimes, Bazaarvoice... amongst many others. Third to Win and be Recognized as industry leading brands. L’Oréal Groupe brands had 29 shortlists, across 7 brands. 4 of our brands won 13 awards 💫 Cerave DMI & USA ‘Superbowl campaign with Michael Cera’ https://lnkd.in/decwEqdg : 10 Lions awards incl. Engagement, Entertainment, Health, a Grand Prix in Social & Influencer category. 💫 Maybelline UK ‘Viral CGI Mascara campaign’ https://lnkd.in/dAJNWYvP : 1 Silver Engagement social & influencer - pioneering for Creator Economy. 💫 Lancôme DMI ‘Aya Nakamura Haut Niveau campaign’ (watch): 1 Gold in New Luxury & Lifestyle sub category 💫 Mizani Puerto Rico ‘Braided History: Hair is history campaign’ (watch): 1 Gold in Classic Print 💫 We featured in Forbes Most Influential CMOs List alongside Netflix, McDonalds, Walmart & Visa CMOs. https://lnkd.in/dz7ZtsyE There are rapid shifts in technology and consumers, winning brands move at the speed of culture. What matters to marketers is to stay meaningful, to find purpose that is close to the positioning of their brands. At L'Oréal our sense of purpose is to create the Beauty that Moves the World. We proudly fulfill it through the power of our 37 global brands!
Cleo Salinas
1w
Asmita Dubey It sounds like Cannes Lions 2024 was an incredible event for L'Oréal, showcasing innovation and creativity across the marketing industry. From pioneering campaigns to insightful discussions on AI and consumer shifts, the festival embodies the essence of culture and people-driven trends. Reflecting on these dynamic conversations and achievements, how do you envision L'Oréal continuing to lead in integrating purpose and innovation into its brand strategies moving forward?
Creds
2w
Impressive work! Congratulations on your well-deserved success, Asmita Dubey, and to your amazing team! This is another level of creativity fostering incredible opportunities for learning, networking, and collaboration. We're with you in creating impactful and award-winning content that resonates with the industry and consumers. 👏🎉💜
Serene Wong
1w
Congratulations Asmita Dubey and the L’Oreal team on another ground breaking year of achievements, well celebrated at Cannes. The power of your global brands also continued to chart amazing performance at #Brand2024 Felicitations ❤️
It was a pleasure to meet you in London, Asmita. Congratulations on the well-deserved recognition, and I'm looking forward to seeing what you and the rest of the L'Oréal team accomplish this year.
Bazaarvoice
2w
We are so glad we got to spend time with you this week- cheers to the amazing L'Oréal team and our partnership 🎉👏🏻
Damn, wish we bumped into each other at the event, I loved the Augmenting marketing talk, love what L'Oreal is doing when it comes to creator collaborations and was rooting hard for Michael Cera to get the titanium on Friday! The whole event was like a real-life inspiration board, and L'Oreal put some pins onto mine for sure ✨
Congrats to this amazing success! Fully deserved and proving again that Creativity is key and will always be the strongest competitive advantage! Well done 👏
Tejaswee S.
2w
The blend of creativity & Tech showcased by L’Oréal this whole year is a game-changer for the industry. 🌟
It has been a pleasure to welcome the Learning Expedition team at the Majestic and on the catamaran. What a week 😊✨
Publicis Production Retail & CPG Lead | Ex L’Oréal | Global CDO Maybelline | Nike Global
1wIt was so wonderful to see you on stage and this team of winners with so many much-deserved Lions! 👏👏