Asmita Dubey’s Post

With all the talk about #AI and how #EnterpriseIT leaders need to craft an #AIStrategy, what we're not talking about enough is how to deal with the impact that AI is having on your customers — and how you should be reacting to it. I'm sure I'll be talking about this during next week's episode of This Week in Enterprise Tech, but I love the way Dove is leaning into the impact AI is having on women and helping to lead the conversation. Of course, it helps that this is very much on-brand for the company, but I still believe there are lessons here for enterprise leaders to really ask how various forms of AI are going to impact your customers and how you can help lead the conversation forward.

Dove's new Advert demonstrates the power and dangers of Ai Dove's latest advertising campaign offers a thoughtful reflection on the integration of technology and authenticity. As a brand celebrated for its dedication to real beauty, Dove is now embracing AI, not merely for innovation but to reinforce its core values. The campaign elegantly narrates how AI, despite its impressive capabilities, possesses inherent flaws. These biases in AI algorithms not only highlight our imperfections but also serve as a reminder that the technology is a reflection of us. This advert underscores the idea that while technology can drive change, it necessitates human insight to foster inclusivity and fairness. It’s an important consideration for everyone: We have shaped AI, and it is our duty to ensure it embodies the principles we value. https://lnkd.in/eiG69JWn - Great 5-minute read to find out more. #Innovation #Technology #AI #EthicsInAI #DoveCampaign #Advertising #SocialResponsibility #DigitalTransformation

Thank you to Shelly Palmer and Brand Innovators for hosting this week's #AIforBrandMarketersSummit. Leaders from across the marketing industry gathered to discuss how #ai is impacting #marketing today. Highlights include: Joshua Nafman from Diageo stressing the need for expertise in asking questions, not having the right answers: "We don't have #data/ #tech problems, we have a people problems." Sarah Larsen from Samsung Electronics stressed that the question isn't about how to use AI in marketing but how to market AI: bring a what's in it for me? focus to your marketing efforts. Shelly Palmer's warning against creating "Generica" #generativeai can be a very helpful tool but if we delegate decisions to AI, everything will look the same. https://lnkd.in/exzCY8fq

In the digital era, the concept of personal branding has shifted dramatically. It’s no longer just about how you present yourself in person. Your digital footprint is just as significant, if not more. And guess who's helping us redefine personal branding? AI! Yes, Artificial Intelligence. 🤖🧠 AI has amplified the way we establish our personal online brand. It's not just about posting consistently anymore; it's about strategically planned content, reaching the right audience, and engaging with them on a deeper level. The AI tools we have at our disposal today offer us insights to create high-quality personalized content, maximize reach, and even predict future trends! It's the dawn of a new era: an era where personal branding and AI are intertwined and will continue to evolve together. With AI, we can now authentically represent ourselves and businesses online, ensuring we reach our full potential in the digital world. Are you tapping into the potential of AI to amplify your personal brand? #AI #PersonalBranding #DigitalEra #ArtificialIntelligence What are your thoughts on the role of AI in personal branding?

This is so interesting to me. More & more marketers are using AI to boost productivity and help craft their marketing materials. Yet too much use of AI can put the brand's authenticity at risk ( things start to seem fake). The brands in this article have drawn a line in the sand. They've decided on what AI can be used for, and what it can't. I can see more brands following suit. https://lnkd.in/gtP___Eu

Unlocking the secret to healthcare marketing success revolves around forging genuine connections with patients. At Hailey Sault, we’ve always been on a mission to elevate authentic patient engagement. Right now, we are combining the power of human-centered design and AI technologies to take patient connection through storytelling to the next level. We've compiled essential best practices to illustrate how our human-centered design process, coupled with AI, can create storytelling connections that are deeply engaging and effective. https://bit.ly/3QoKRYn Join us in embracing the future of healthcare marketing, where AI complements the human-centered design process to create more meaningful connections. #HealthcareMarketing #AI #HumanCenteredDesign #Storytelling #HaileySault

🌟 90% of digital content will be AI-generated by 2025 (*) 🌟 This prediction highlights the rapid transformation that all advertisers are currently facing. On the upside, they can now produce content faster, more personalized, and more cost efficient. However, on the downside, there is a substantial risk of ethical conflicts. This is especially true for beauty brands, which risk further raising beauty standards and increasing pressure on people's self-esteem because of what they see online. Two Beauty players are making remarkable efforts to combat this development: 1️⃣ In its new campaign "The Code," Dove builds on its heritage of "Real Beauty." The video begins with a woman asking AI to generate an image of a “gorgeous woman.” The results are exaggerated and represent "distorted women’s images," according to Dove. The video then shows what the AI would generate if Dove was behind the process, resulting in a diverse representation of women. It concludes with the powerful pledge: "Dove will never use AI to create or distort a woman's image." 💪 (https://lnkd.in/dTG2MJNj) 2️⃣ Industry leader L'Oréal recently announced its new in-house GenAI Beauty Content Lab, CREAITECH, an advanced department to transform content production. The objective is to scale the creation of brand-compliant and localized content across its 37 beauty brands. At the same time, the company confirms its strong principles of responsible AI, which include "not using AI-generated lifelike images of the face, body, hair, and skin to support or enhance product benefits in our external communication." 🙅♂️ (**) These two examples show the importance for advertisers to use AI responsibly. In the rush of new tech developments, it's highly important to rethink the ethical dimension by deciding on clear brand guidelines. These could include a clear disclosure when AI-generated content is used, ethical creation guidelines incl. diverse representation, and a diligent compliance process. 🌍🤝 #ResponsibleAI #GenAI #Dove #TheCode #Loreal #BeautyStandards * 2024 The Real State of Beauty: a global report ** L'Oréal May 21, 2024

Of course!

Brands can restrict #generativeai as much as they want. There is still value in using GenAI to inspire humans to create unique content that we may not have otherwise. GenAI provides examples of what can be achieved and as long as you don't leave humans completely out of the process, the risks may not be that high. #generativeai #artificialintelligence

Delve into the dynamic intersection of artificial intelligence (AI) and brand communication in this episode of Lunch & Learn as I explore brand communication in 2024, where the synergy between humans and AI takes centre stage. From dissecting the current landscape to unveiling the pivotal role AI plays in shaping brand messaging, discover how businesses are leveraging AI to create compelling narratives. Navigate through the ethical and legal challenges inherent in this evolving landscape, while also exploring the vast opportunities it presents. Gain a glimpse into the future outlook, where AI continues to revolutionise brand communication. This comprehensive journey culminates in a conclusion that sheds light on the immense potential and responsibilities that come with embracing AI in the realm of branding. Date: Monday, March 4, 2024 Time: 12 PM (WAT) Kindly click on the link to register and don't forget to share with your network. https://lnkd.in/dDRYPp_D