Asmita Dubey’s Post

WeAreLoreal

2023 was another very successful year for L'Oréal. Sales grew +11% like-for-like, our third consecutive year of double-digit growth. Not only did we reinforce our position as the world's #1 beauty company, we also crossed the €40Bn sales mark for the first time in our history.    I am immensely grateful to our teams. Their creativity, entrepreneurship and passion have enabled us yet again to outperform a dynamic beauty market.   In times of uncertainty, people want to have pleasurable experiences and feel good about themselves - and beauty allows them to do just that. This is what I call ‘the dopamine effect’ of beauty.    So, as we head into 2024, I’m confident that the global beauty market will continue to grow, and that L’Oréal will achieve yet another year of growth in sales and profits. Barbara Lavernos Christophe Babule Vincent BOINAY Cyril CHAPUY Myriam Cohen-Welgryn Vianney Derville Asmita Dubey Emmanuel Goulin David Greenberg Omar Hajeri Blanca Juti Jean Claude Le Grand Fabrice Megarbane Alexandra Palt Alexis Perakis-Valat Ersi Pirishi Frédéric Rozé Vismay Sharma Antoine Vanlaeys #WeAreLoreal, #CreateTheBeautyThatMovesTheWorld

🌟 What a Remarkable Year of Growth at L'Oréal! 🌟 I am thrilled to share what an extraordinary year 2023 was for L'Oréal : we achieved a phenomenal sales growth of +11% like-for-like, marking our third consecutive year of double-digit growth. L’Oréal Canada plays an important role in this collective success, allowing L'Oréal to reach +11.8% like-for-like in North American, with growth observed across all product divisions. This not only reinforces our position as the world's #1 beauty company but also signifies a historic milestone as we crossed the €40 billion sales mark for the first time in our history! 🎉 Now that we have fully embarked into 2024, I am filled with confidence that the global beauty market will continue to flourish, and that L'Oréal will once again achieve remarkable growth. Our commitment to innovation, consumer-centricity, sustainability and delivering exceptional products and experiences will continue to set new benchmarks in the industry. Aleksandra S. Isabelle Thériault Jérémy Choquette Audrey Cyr Quentin DENIS Victor Racicot-Trottier Raj Patel #WeAreLoreal #JoinUsAtLOréal #CreateTheBeautyThatMovesTheWorld

Third quarter sales at L'Oréal rose 11.1%, led by growth in Europe and the United States but missing expectations for a strong rebound in China. L'Oréal is leading China's $78.9 billion #beauty and personal care market, with its #luxury division also being the market leader in high end cosmetics. The french #cosmetics giant sells skincare, makeup and fragrance under brands ranging from Maybelline New York to local label Yuesai and high-end Lancôme, as well as Yves Saint Laurent Beauty, Valentino and Prada. However a high youth unemployment and a property crisis have complicated the country's post-pandemic rebound. #retail #fmcg #personalcare #makeup

Did you know that your brand slogan can increase your sales? By using the slogan "Because You're Worth It", L’Oréal is able to drive sales of its products. L’Oréal taps into the psychology of self-worth and empowerment with this iconic slogan. This strategy makes consumers feel valued and justified in spending money on themselves. Here's how L’Oréal does it: The slogan reinforces the idea that beauty products are not just a luxury but a well-deserved treat. This emotional appeal builds a strong connection between the brand and its customers, making them feel special and appreciated. Research shows that emotional branding can lead to 38% more consumer spending. By emphasizing self-worth, L’Oréal encourages customers to invest in themselves, driving loyalty and higher sales. Do you feel more inclined to buy L’Oréal products because of their empowering message? Let me know in the comments! #Marketing #Loreal #Branding #Psychology

In the past, beauty industry leaders L’Oréal and Estée Lauder typically experienced similar growth, resulting in correlated share price performance. However, in 2023, a significant and unprecedented gap emerged – Estée Lauder's share price plummeted by 41%, while L’Oréal's surged by 40%. This occurred against a backdrop of the overall beauty industry expanding by an estimated 9%, challenging the validity of the adage "a rising tide lifts all boats." Tasneem Samodien CA(SA), Research Analyst at Private Clients by Old Mutual Wealth unpacks the shift in the fortunes of the two companies, emphasising the importance of careful stock selection, even in seemingly "defensive" industries.   Read more: https://lnkd.in/dJ7KpQBP   #oldmutualwealth #privateclient #curatedwealth #beyondwealth #PrivateClientsbyOldMutualWealth

Beauty groups have been announcing their results. L’Oreal came in below expectations and Estee Lauder above. Coty although much smaller than these other two has been consistently beating expectations. First half 2024 fiscal +16% sales Prestige was driving the way at +20% Kylie, Burberry and Gucci were cited as driving the group performance. In contrast to the other big players Coty saw strong performance in APAC and in Travel Retail Coty have been doubling down on India after seeing +65% last fiscal year they are working with a distributor to bring Kylie cosmetics to the market. The renewal of the Adidas licence and the push for this in China will need more time to determine success. Coty has a vast portfolio, it is heavily weighted with Prestige taking 65% of business. Prestige fragrances being the biggest contributor. In APAC Korea, Hong Kong and Taiwan, Australia and New Zealand, and regional Travel Retail were the drivers for growth.   Continuing to bolster the portfolio in Skincare, especially Clinical skincare would future proof the business better - Inkey list could be a good acquisition. Who else do you think would compliment the portfolio well? #coty #beautybrands #skincare

FSD Reflection #10 - L'Oréal - BEAUTY TECH OVERVIEW I discovered that L'Oréal is a beauty tech company with the mission to create beauty that moves the world thanks to Mr. Chau Huynh's sharing. L'Oréal only has 13 brands in Vietnam out of a total of 39 brands worldwide. Additionally, it has been in business for 113 years and is the No. 1 beauty brand in the globe. Luxe, consumer products, dermatological beauty, and professional products are L'Oréal's four product lines. L'Oréal is unique in that it views itself as an FMCG business rather than a cosmetic business. This is because L'Oréal wants to shift quickly and drastically instead of staying in its comfort zone. It will serve as a significant driver of future growth for L'Oréal. #FSD #FSDGEN4 #Ecommerce #DigitalMarketing

L'Oréal, despite being 114 years-old, shows no signs of slowing down as a giant in the consumer beauty industry. In this episode of #LeadershipNext, CEO Nicolas HIERONIMUS talks about the company's historic $42 billion revenue in 2022 and how he works to keep L'Oréal's core culture in place despite having employees scattered all over the world. 🎧Listen to the full episode here: https://trib.al/Yj2Dvu0