Asmita Dubey’s Post

Cannes Lions International Festival of Creativity 2024, was another compelling year where the entire Marketing industry – #marketers, #advertisers, #researchers, platform owners, #publishers, consulting experts came together and crossed each other with nods and smiles on the croisette! #Creators & #Technocrats were there too (Will I am, Jake Shane, Jackie Aina, Ziad Ahmed on one hand and Elon Musk, Mira Murati, Jared Spataro on the other) The themes that emerged at the festival were a reflection of the world's ascending trends rooted in #culture & #people: #Sustainability, #Inclusivity, #Authenticity, #Partnerships, #AI/Gen AI promises, Consumer shifts, Emerging markets and most of all Creativity in branded communications. L'Oréal’s crew of exceptional marketers and #digital experts, breathed the air of the week: First to Learn & Upskill with world class inspiration, thanks to the generosity of so many groups of people from Publicis Groupe, Omnicom Media Group, WPP, Spotify, Google, Meta, Amazon, TikTok, McCann Worldgroup... Second to Share & Exchange with the industry through hundreds of Forums, Panels, Meetings, Dinners and Chats. 💫 We premiered ‘The final copy of Ilon Specht’ at the Palais with McCann and L'Oréal Paris brand President, to pay homage to the copy writer of ‘You are worth it’ 💫 We spoke of Augmenting marketing with Generative AI, at Debussy Theatre 💫 We shared our experiences on many topics: Creator Economy, L'Oréal for the Future, Brand Equity & Growth 💫 We met our partners from WPP, Publicis, Omnicom, IPG, BrandTech group, Google, Meta, Amazon, Tiktok, Snap Inc., Netflix, Kantar, Ipsos, Accenture Song, NYTimes, Bazaarvoice... amongst many others. Third to Win and be Recognized as industry leading brands. L’Oréal Groupe brands had 29 shortlists, across 7 brands. 4 of our brands won 13 awards 💫 Cerave DMI & USA ‘Superbowl campaign with Michael Cera’ https://lnkd.in/decwEqdg : 10 Lions awards incl. Engagement, Entertainment, Health, a Grand Prix in Social & Influencer category. 💫 Maybelline UK ‘Viral CGI Mascara campaign’ https://lnkd.in/dAJNWYvP : 1 Silver Engagement social & influencer - pioneering for Creator Economy. 💫 Lancôme DMI ‘Aya Nakamura Haut Niveau campaign’ (watch): 1 Gold in New Luxury & Lifestyle sub category 💫 Mizani Puerto Rico ‘Braided History: Hair is history campaign’ (watch): 1 Gold in Classic Print 💫 We featured in Forbes Most Influential CMOs List alongside Netflix, McDonalds, Walmart & Visa CMOs. https://lnkd.in/dz7ZtsyE   There are rapid shifts in technology and consumers, winning brands move at the speed of culture. What matters to marketers is to stay meaningful, to find purpose that is close to the positioning of their brands. At L'Oréal our sense of purpose is to create the Beauty that Moves the World. We proudly fulfill it through the power of our 37 global brands!

VivaTech 2024 this week, had 3 goals - to discover and decipher the latest tech trends, to facilitate business with start-ups, major corporations, governments and tech leaders, and to make connections – we did it all !   AI took center stage at Europe's biggest tech event VivaTech 2024 this week! We saw breakthrough innovations - L'Oréal’s bio-printed skin that replicates human skin, Tesla cyber truck, AI ping pong table from IBM, Augmented ring from Tiffany, Scentronix the on demand fragrance machine; amongst others We discovered so much- from AI Avenue by Salesforce, Sport Park & Smart City, to the French Impact Bridge area for sustainable solutions, & the Sushi Tech program from Japan, country of the year ! We listened and participated to many thought provoking sessions - Key notes (it was a fantastic moment to share the stage with Barbara Lavernos, our Deputy CEO and a #womanintech to present Beauty Tech), the wonderful The New York Times debate on AI, CMO Summit panels on sustainability (Aude Gandon, Nestle and Cristina Diezhandino, Diageo) and a very authentic Creator economy panel facilitated by L’Oreal groupe. At L’Oreal, we were proud to deliver on our mantra Beauty for each, powered by Beauty Tech, fueled by our 3 pillars of innovation – science, technology & creativity ! Bravo to all our teams, our stunning innovation booth offered - Diagnosis for each : Derma reader by Kiehls, Hair (ID) reader by L’Oreal - Coaching for each : Beauty Genius by L’Oreal Paris, your personal AI beauty assistant - Expertise for each : Air Light Pro by L’Oreal Professional, Lancome Renergie Nano Resurfacer / 400 booster, a device for at home skin care routine - Creativity for each : Creaitech – Gen AI Beauty Content Lab L’Oreal Groupe, New codes of beauty Creator Economy - Responsibility for each: Skin Technology & Digital Sustainability by L’Oreal Groupe We also announced, our partnership with #Meta, on the New Codes of Beauty Creator Program, to empower the next generation of 3D, AR, and AI creators and explore new creative frontiers in beauty. I strongly believe that with human creativity, technology is at its most awe-inspiring, giving people a powerful tool for self-expression and brand expression. Congratulations to #Vivatech teams for a successful event !

At L'Oréal we believe in Beauty for Each, powered by Beauty Tech. Today, as Vivatech 2024 opens, come experience our latest innovations and discover how L’Oréal Groupe is shaping the future of beauty, with Beauty Tech. Say Bonjour to L’Oréal Paris Beauty Genius - your personal AI beauty assistant available 24/7 in your pocket. Beauty Genius uses a combination of technologies: Generative AI, Predictive AI, Augmented Reality, Computer Vision & Color Science, alongside our beauty expertise to give all that expert advice at the touch of a button! Beauty Genius brings personalized diagnostics of skin and skin-tone, together with personalized recommendations from over 750 skincare, makeup and hair products, and personalized answers to your beauty needs. Come get ready with me using L’Oréal Paris Beauty Genius! See you at Vivatech (stand number F.37). #Beauty #CreateTheBeautyThatMovesTheWorld #BeautyTech #Innovation #GRWM

Did you know that 81% of women feel more pressure not to fail, much higher than men? Based on this and reflecting our enduring commitment to empower women to navigate life's challenges with resilience and confidence, L'Oréal Paris is launching the “Worth It Resume” campaign with our agency partner McCann Worldgroup. Our Worth It Resume is more than a campaign; it’s a testament to the journey of overcoming setbacks, embodying the spirit of entrepreneurship without fear of failure. By sharing personal stories of struggles that led to success from our inspiring spokes like @Eva Longoria, Aja Naomi King, Helen Mirren and more... we aim to inspire women to embrace their unique paths, recognizing that setbacks are indeed setups for remarkable triumphs. In launching this initiative on LinkedIn, we’re not just highlighting accomplishments but are shifting the focus towards the resilience behind success. It’s a call to action for women worldwide to share their own narratives of perseverance, reinforcing our core belief that every challenge faced is a cornerstone of one's worth. To join this transformative dialogue, I want to Share my #WorthItResume I was 17 when I joined University in Delhi, straight out of school as a conventional bright and enthusiastic student. Through the years 1991-94, I felt somewhat overwhelmed with the autonomy and vastness of university life, my own evolving sense of self, what it meant to become an adult, to explore new avenues and new relationships and to define what I wanted to do with my life. On one hand I was studying Statistics & Computer Science (a lot of my friends were pursuing Computer Science full time. It had been a deep passion of mine in the last 2 years of schooling where I had started learning coding); On the other hand I was gravitating towards multiple creative avenues available in college; I tried writing and theatre, I explored public services (I ran for and won university elections, consequently spent less time on academics and skipped classes). My college grades were not up to my own potential (I got borderline pass score on one of my 3rd year courses of Stochastic Processes). Overall, a lack of clarity and sense of being lost, stayed with me through the Under-Grad years. Just after, I floated further with a gap year. In 1995 I pulled myself out of this indecision, and decided to pursue Masters of Marketing Economics and Management, with the goal of joining the creative industry of Advertising (to be able to use both my left brain and right brain). This period of floating has shaped my thinking, and allowed me to separate when and where to ‘float vs focus’. I have learnt not to let ‘uncertainty in future’ to dictate ‘delivery in present’. Together, we can prove that setbacks not only shape us but propel us forward, embodying the true meaning of Because I’m Worth It! #WomenEmpowerment #LOrealParis #WorthIt #WorthItResume #WomenJourney

I’m delighted to let you know that our 2023 Annual Report is now live. We invite you to discover the #BeautyOfPerformance and explore our collective successes during 2023 on https://lnkd.in/eckEfk36 For this 3rd eco-designed edition, we offer an ‘energy saver mode’ on the site. Innovation is at the core of L’Oreal Groupe, we are inventing the Future of Beauty powered by science, technology & creativity.   Our #BeautyTech & #Digital championship is one of the key pillars of our success, fuelled by the talent and drive of our 8,000 Digital, Tech & Data teams from around the globe. https://lnkd.in/ed-EBVH5 - With 29% share of influence in 2023, L’Oréal Groupe ranks #1 in advocated media - With 100 million sessions of our digital services in 2023, we empower consumers with iconic beauty services to guide, predict & coach. - With 1.5B products embedded with QR codes, we give O+O access to a range of beauty experiences - With 6 #CES2023 Innovations awards, we celebrate our #BeautyTech & #Digital championship   #WeAreLoreal #CreateTheBeautyThatMovesTheWorld #BeautyTech #Digital

NVIDIA GTC conference pronounced Generative AI as a new industrial revolution ! To run real time Generative AI on trillion parameter LLMs, Nvidia announced the Blackwell platform for accelerated computing, that uses up to 25x less cost and energy consumption than its predecessor. Moreover, it unveiled a suite of services like NIMs, NEMO micro-services & Omniverse. At L'Oréal we are experimenting with Nvidia Omniverse, to generate 3D custom models for product content, L’Oreal Paris’ RevitaLift 3D Omniverse generation was shown as an example during Jensen Huang’s Keynote. We participated in the NVIDIA GTC conference, where we shared L'Oréal Groupe’s journey on ‘Augmenting marketing through Generative AI’, on how we are actively testing the technology and its capabilities when it comes to content creation, services (we launched L’Oreal Paris Beauty Genius), search and consumer care. We believe that #creativity & #technology are closer than ever before today. We have opened a CREAITECH Lab, that has generated +800 beauty images across brands in a controlled experimentation environment. We have decided that we will not use AI generated ‘life like’ Face/Hair/Skin/Body to enhance product benefits, when it comes to external representation of #beauty. Through our CREAITECH journey so far, we see - that technology sparks human creativity - that the beauty images we have created are a combination of ‘man & machine’ efforts, with prompts that need imagination & brand cues - that we are ready to embrace this opportunity of creative augmentation & content automation to harness our creativity At L'Oréal Groupe we “Seize what is starting” and that’s why we are pioneering Beauty for Each, Powered by Beauty Tech. Watch the speech here: https://lnkd.in/e3Gqr5hw.

To stand alongside the tremendous group of talented marketers from around the world is deeply meaningful to me. It brings me great pride and joy to be selected as the 2023 WFA Global Marketer of the Year. The future of beauty is physical, digital and virtual. At L'Oréal we are continuously reinventing #beauty experiences to Create the Beauty that Moves the World. This WFA award is a testimonial to L’Oréal’s exceptional marketers and #digital experts. It’s a shoutout for our team’s creativity, passion & entrepreneurship!

2023 was a record year for L'Oréal in so many ways:  -     The Consumer Product Division had its best growth in more than 30 years at +12.6% like for like. -     Our Luxury division has become the number one in Luxury #beauty - The Professional products division achieved record market share of 25% - Our Dermatology beauty division had a stellar growth of +28.4% -     We have seen  double-digit like-for-like growth across all our regions, with the exception of North Asia. -     We are focused on inventing the future of beauty with Beauty Tech. L’Oréal became the first beauty company to give the opening Keynote at CES in Las Vegas, and won a record seven CES Innovation Awards. -      We are the only company in the world to have been awarded a triple ‘A’ rating by CDP for eight years in a row.   This is only made possible by the people of L'Oréal, a huge congratulations and thanks to all the teams including the Digital community for their passion and continued quest for transformation.

CES 2024 sparked many conversations on the promise of Generative AI to revolutionize Marketing!   To me, Augmented marketing is the future of marketing. #Creativity & #Technology are coming closer together than ever before, and the true opportunity for marketers is found at the meeting ground of the Right Brain and the Left Brain.   At L'Oréal we are exploring the potential of GenAI to augment marketing. We are in a ‘controlled experimentation’ period with a Gen AI Beauty Content Lab. We are also developing augmented services such as the L'Oréal Paris Beauty Genius, a Generative AI powered personal beauty advisor, that is available 24/7 in our consumer’s pockets.    We are learning a lot and asking ourselves many questions on ethics and on IP rights. Importantly, at L'Oréal we believe that #Beauty is an essential human need, it is about self-identity, self-expression and it is deeply social. Therefore we have decided that we will not use AI generated ‘life like’ faces or hair to enhance product benefits in external representation of beauty.   Dive deeper into this topic by listening to these fascinating CES 2024 panels and discussions: - ‘Re-writing the rulebook on Generative AI’ with Accenture Teresa Tung and Oliver Wright for a discussion alongside Mondelēz International’s Jonathan Halvorson, MBA. Asmita Dubey, Marriott International’s Jeff Voris and BMW Group’s Jon Baker. Watch the panel here: https://lnkd.in/dY7HXC7V - ‘The Beauty of AI’ with McCann Worldgroup's CEO Daryl Lee, Asmita Dubey & Fast Company's Harry McCracken. Watch the panel here: https://lnkd.in/dEMmfvtB - ‘Inclusivity and AI’ with Béatrice Dautzenberg, who spoke with Omnicom Media Group's Emily K. Graham, Caroline Yap and Clarissa Season Watch here: https://lnkd.in/dir7yGK7 - ‘Crafting Tomorrow: The Synergy of Creativity, AI and Tech’: https://lnkd.in/drf2b-Tz - ‘The Creators who are Leaning into AI’: https://lnkd.in/ds_7SvNx