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In an increasingly competitive digital advertising landscape, media sellers find a fresh edge with attention metrics. This rapid-fire panel hosted by Adelaide explores why attention metrics aren’t just another buzzword but a pivotal strategy for publishers and SSPs like Financial Times, PubMatic, and The Telegraph to stand out, generate demand, and improve advertiser outcomes. Join me, Nicola Spooner and Lee C. at MAD//FEST from 3.45pm on 3rd July as we discuss the practical benefits, the evolving marketplace, and the promising future of attention measurement and activation.
Love this! 🙌 We can't wait to see you there 😎
Can’t wait, see you there!
New Business Development | Digital Leading Ladies member | Marketing | AdTech | Programmatic | Advertising | Strategy | Saas | Client services | Account management | Leadership
2wWill you be there on Tues? Would be great to catch up