Adform’s Post

How did Vodafone pair CTV inventory and Adform's cutting-edge ID Fusion solution to change the game? Discover how this unique combination ensured the telcom giant could deliver an impactful full-funnel campaign. Read more here: https://lnkd.in/d9yE8RMA #adform #CTV #identity

Meet our game changers! Dive into the minds of the world's leading marketers. Find out from Ana-Maria Ghiurca, Head of Digital Marketing at Erste Group, about why you need strong allies to expand reach, cut costs, and deliver unforgettable customer experiences. Meet our game changers: https://lnkd.in/d-uPbmde #adform #MeetTheGameChangers

What will happen when third-party cookies disappear? And what alternatives will advertisers have? Our CTO, Jochen Schlosser, visits Ciarán O'Kane at the famous whiteboard for ExchangeWire's TraderTalk to discuss the future of targeting in an 'unaddressable' landscape: https://lnkd.in/epjpKVYf #adform #adtech #cookieless #identity

Don't miss the latest article in Advertising Week by our CTO, Jochen Schlosser! Discover why brands shouldn't wait for big tech solutions like Google's Privacy Sandbox. Jochen shares how exploring a range of innovative post-cookie solutions can deliver transparency and effectiveness today: https://lnkd.in/dY3QrK9R #adform #adtech

Thank you, Cannes 2024! This week has been truly inspiring, and even more so by having great clients and partners alongside us. It was thrilling to join conversations on ContextGPT’s arrival in Europe, the cookieless future, and the importance of unified ad measurement. From exploring programmatic transparency benchmarks to unleashing the potential of CTV ads, the discussions were insightful and forward-thinking. We'll be back on the Croisette next year, see you then! #adform #CannesLions2024

We're just a few days into Cannes, and what an incredible week it's been! We started at the Empower Cafe, exploring the transformative power of CTV. On the PwC yacht and at the Happydemics roundtable, we discussed the impressive results already emerging from the cookieless future. And we dived into the New Digital Age roundtable, sparking conversations about the evolving landscape of digital advertising.   Louisa Wong, Extreme Reach, Amy Williams, Good-Loop, Mary Shelton Rose, PwC, Christophe Bize, Ogury, Steven Filler, ShowHeroes Group, Graeme Lynch, Magnite, Virginie Chesnais, Happydemics, John Piccone, Adform, Oliver Whitten, Adform, Louise Kloster, Adform, Will Harmer, Utiq, Vicky Foster, Adform, Sam Tomlinson, PwC, Jamie Barnard, Compliant, Nuria De Andres, Telefonica, Robin Langford, Performance Marketing World, Lauren Barnett, Samsung Ads, Kimberly Brown Oredugba, MediaLink and Jill Hamilton, American Express. #adform #CannesLions2024 Cannes Lions International Festival of Creativity

Cannes Lions is in full swing! We've already had some fantastic panels. Today, we launched our exciting partnership with Cognitiv, had discussions at the ANA panel, and delved into the topic of Identity at the Empower Cafe, among other highlights. And we're just getting started! Stay tuned for more updates over the next few days, or head over to our events page to see everything we've got lined up: https://lnkd.in/d328xzmH Jeremy Fain, Cognitiv, Oliver Whitten, Adform, Lisa Kalyuzhny, PubMatic Fredrik Forsberg, SEB, Joe Zawadski, FxM, John Piccone, Adform, Michelle Hulst, GumGum, Ian Colley, The Trade Desk, Brian Zaben, Yahoo, Supriya Dev-Purkaystha (She/Her), Microsoft, Alexandra Jarry, Adform, Caitlin Borgman, ID5.io, Sara Vincent, Utiq, Zuzanna Gierlinska, Industry Expert. #adform #CannesLions2024 Cannes Lions International Festival of Creativity

Adform becomes the first DSP to enable ContextGPT™ in Europe, bringing next-generation AI contextual targeting to its advertisers. Launched today in Cannes, this exclusive partnership with Cognitiv will help brands elevate their campaigns with incredible accuracy and nuance, across languages. Find out more about this game-changing collaboration in ExchangeWire: https://lnkd.in/eHiVtq-a #adform #ContextGPT #CannesLions2024 Cannes Lions International Festival of Creativity

Join us @ Cannes! With only a few days left, we're excited to return to the French Riviera with a packed agenda covering everything from AI to the cookieless future, the growth of CTV, and much more! Sign up today to attend one of our many sessions and events: https://lnkd.in/d328xzmH Alexandra Jarry, John Piccone, Keith Millsopp, Louise Kloster, Oliver Whitten, Philip Acton, Rick Jones FRSA, Stefan Sommer, Vicky Foster, William Jones #adform #CannesLions #CannesLions2024

Join us @ Cannes! As Connected TV (CTV) becomes an attractive platform for businesses, high-quality advertising is paramount. This panel at Empower Cafe will explore the challenges of maintaining a premium advertising environment on CTV, addressing concerns from technological, subscription-based, and traditional TV perspectives. Featuring Robin Langford, Premium Content Editor, Performance Marketing World; Lauren Barnett, Agency Lead, Samsung Ads; Vicky Foster, VP Global Commercial Partnerships, Adform and Kimberly Brown Oredugba, Vice President, MediaLink. Register here: https://lnkd.in/d328xzmH #adform #CannesLions #CannesLions2024