Adform’s Post

Being first is what Adform does! Being the first DSP to enable ContextGPT™ in Europe, in partnership with Cognitiv, is the latest in a long line of firsts, like being the first global DSP to provide an integrated Carbon Reduction feature directly in its UI, or having led the industry on first-party IDs being the first vendor in the market to launch a fully functional first-party programmatic campaign! Putting clients first is at the heart of this, striving to achieve goals, hit targets and gain competitive advantage through ground breaking innovation and partnerships. #adform #ContextGPT #programmatic #adtech

The good times keep on rolling for Cognitiv with the latest news of our PubMatic partnership and our contextual targeting solution using GPT 4! Check out more below and see what others have to say!

📢 𝐁𝐑𝐄𝐀𝐊𝐈𝐍𝐆 𝐍𝐄𝐖𝐒!! 📢 X is launching a game-changing feature: advertisers can now create ad audiences using conversational descriptions. With AI-driven targeting, advertisers can reach their desired audience without complex terms. X's AI tools have already boosted click-through rates by 10% and conversions by 16%. Stay tuned for the release date! 👍

The Future of Digital Advertising with AI "The future of digital advertising lies in AI's ability to enhance targeting precision and improve ad spend ROI. AI algorithms are revolutionizing how we reach and engage audiences. What AI advancements do you think will dominate the future of advertising?" "How has AI impacted your digital advertising strategies?" #digitaladvertising #AITargeting #marketingroi

Boost your ad ROI exclusively with Madgicx's AI Bidding in Ads Manager 2.0! 🚀 Edit audience targeting—like country, gender, device settings—without re-triggering the learning phase. Fine-tune bids without removing entire segments. Meta Ads Manager doesn't offer this; it's an exclusive optimization feature crafted in collaboration with Meta's backend. #metapartner #adsmanager #metaads #metagrowthhacks

🎉 Great news: Verve Group's Moments․AI solution is a finalist for "Best Contextual Targeting" in this year's #DigidayAwardsEurope! Moments․AI is Verve Group's contextual targeting solution that uses real-time relevance to deliver real results. For more about the awards, categories, and finalists, head over to Digiday: https://hubs.la/Q02kV1pV0 Congrats to all the other finalists across categories! #contextualtargeting #MomentsAI #LetsMakeMediaBetter

Discover ease with Dstillery's CTV solution 🙌 Say goodbye to mismatched targeting, scale limitations, and wasted time scouring through lists of PMPs. With our CTV solution, we take your audience and use AI to find your brand’s most relevant genres and networks. 📺 Learn more here: https://lnkd.in/eEGUChFk #ctv #innovation #adtargeting

The 5 Best Facebook Ad📢 Tips of 2024 ✈️1.Personalization: Tailor ads to individual preferences using advanced AI algorithms. ✈️Interactive Content: Engage users with quizzes, polls, and augmented reality experiences. ✈️Ethical Targeting: Prioritize user privacy and consent in ad targeting strategies. ✈️Video Dominance: Utilize short, captivating videos optimized🔎 for mobile📱 viewing. ✈️Voice Search🔎 Optimization: Adapt ad content for voice-enabled devices, enhancing accessibility and reach. #videosoptimized #tailorads #videodominance #voicesearchoptimization #fixmyserp #mdhasib

Hey #DigitalMarketers! 📺 Are you facing challenges with CTV due to the lack of available signals in the pre-bid space? Good news! A solution may be found by going direct or through private marketplace deals. There's CTV scale available, giving you access to video data for advanced contextual targeting. With the demand for CTV growing, supply will catch up, opening up numerous contextual targeting opportunities. Stay agile and innovative with your CTV strategies - the future of contextual targeting is bright! Watch our on-demand webinar with GumGum, Dataseat (Now part of Verve Group), & M&C Saatchi Performance to learn more about #CTV, #contextualadvertising, and #privacy-safe growth ➡️ https://lnkd.in/gesGu2f3 #DigitalAdvertising #tv

3P cookies are going away - teams NEED to be proactively testing cookieless targeting solutions now to be prepared. What is most efficient? What has the best performance against your KPIs? Whether it's alternative IDs, attention targeting, contextual, CTV, or Google Privacy Sandbox - We can help. Message me if your team is looking to explore cookieless targeting!