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Artikel von Jochen Schlosser
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GDPR is great - no question about it! But, the newer ePrivacy Directive might be the end of the Internet as we know it.
GDPR is great - no question about it! But, the newer ePrivacy Directive might be the end of the Internet as we know it.
Von Jochen Schlosser
Aktivitäten
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I wrote this article in Media Makers Meet before the announcement this week but it seems even more appropriate now. Relying solely on Google puts…
I wrote this article in Media Makers Meet before the announcement this week but it seems even more appropriate now. Relying solely on Google puts…
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Exactly one month ago, we officially closed the merger with Funnel. Since I had the power of attorney for most of our investors, I had to sign more…
Exactly one month ago, we officially closed the merger with Funnel. Since I had the power of attorney for most of our investors, I had to sign more…
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Lange haben wir uns gefragt, wie oft man das Ende der Third Party #Cookies eigentlich verschieben kann. Dreimal, wie wir seit dieser Woche von Google…
Lange haben wir uns gefragt, wie oft man das Ende der Third Party #Cookies eigentlich verschieben kann. Dreimal, wie wir seit dieser Woche von Google…
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Weitere Aktivitäten von Jochen Schlosser
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After what feels like half a lifetime discussing how best to prepare for a cookieless future and arming ourselves for the great third-party cookie…
After what feels like half a lifetime discussing how best to prepare for a cookieless future and arming ourselves for the great third-party cookie…
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Google change aims to give users more control over their privacy while still bolstering an ad-supported internet Read…
Google change aims to give users more control over their privacy while still bolstering an ad-supported internet Read…
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Google has decided not to deprecate the 3p cookie, opting for a yet to be defined, new consent approach instead. Lets be really clear: traditional…
Google has decided not to deprecate the 3p cookie, opting for a yet to be defined, new consent approach instead. Lets be really clear: traditional…
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Google has announced a shift in its approach by deciding not to deprecate third-party cookies and instead adopting a new consent approach. This…
Google has announced a shift in its approach by deciding not to deprecate third-party cookies and instead adopting a new consent approach. This…
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´Waste´ - probably making it to the top words of the week. But is it really the case or is it an investment into the future? Internet users are more…
´Waste´ - probably making it to the top words of the week. But is it really the case or is it an investment into the future? Internet users are more…
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Ich bin schon sehr verwundert…. #Cookies – Aber warum? Google erhält die Browser-Cookies in Chrome (davon bin ich eher nicht überrascht). Aber man…
Ich bin schon sehr verwundert…. #Cookies – Aber warum? Google erhält die Browser-Cookies in Chrome (davon bin ich eher nicht überrascht). Aber man…
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Which street would you rather be on during a heatwave? I think the answer is pretty obvious for anyone who’s ever walked on a bare concrete street…
Which street would you rather be on during a heatwave? I think the answer is pretty obvious for anyone who’s ever walked on a bare concrete street…
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I’m thrilled to announce that I’ve recently joined PubMatic as Director, Advertiser Solutions, Brand Direct! I’ll be focusing on building strategic…
I’m thrilled to announce that I’ve recently joined PubMatic as Director, Advertiser Solutions, Brand Direct! I’ll be focusing on building strategic…
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PMW has heard from dozens of marketing leaders, data experts and technology vendors over the past 24 hours for their views on how the industry will…
PMW has heard from dozens of marketing leaders, data experts and technology vendors over the past 24 hours for their views on how the industry will…
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From 3rd party cookie deprecation to an opt-in approach for tracking - whatever moves Google makes, it's pretty clear that cookie adoption will…
From 3rd party cookie deprecation to an opt-in approach for tracking - whatever moves Google makes, it's pretty clear that cookie adoption will…
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Why am I not surprised by Google's U-turn on cookies after 4 years of wasting ad tech's time and money? Here's Adform's official statement on the…
Why am I not surprised by Google's U-turn on cookies after 4 years of wasting ad tech's time and money? Here's Adform's official statement on the…
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The uncertainty continues... 36% of marketers believe Google will eliminate third-party cookies in Q1 2025, while 25% think cookies will be gone by…
The uncertainty continues... 36% of marketers believe Google will eliminate third-party cookies in Q1 2025, while 25% think cookies will be gone by…
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Hemos evolucionado muchísimo en estos últimos años, como tecnología tenemos nuestra solución de ID Fusion totalmente lista, probada y aprobada por…
Hemos evolucionado muchísimo en estos últimos años, como tecnología tenemos nuestra solución de ID Fusion totalmente lista, probada y aprobada por…
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