Rob Norman

The Data Lowdown: How B2C Brands Are Building Audiences https://lnkd.in/eM9FmFxm MediaPost with Porch Group Media and Ascend2 research. #B2Cmarketing #audiencebuilding

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Captify®'s Search Intelligence can reveal what audiences are looking for in real-time. See how Captify and Magnite work together to help advertisers activate those insights on CTV. https://lnkd.in/eRnbM-_h

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A pragmatic approach that asks the industry to "reinforce the foundations of a digital advertising ecosystem that values authenticity and penalizes deceit." It's time to go back to the future and demand that advertising is placed alongside quality content.

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The Martech landscape now sits at over 14k. The role of the marketer gets more complex https://lnkd.in/dtshJmAh #marketingtech #marketing2024

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This shift represents a notable change in the digital marketing landscape. While it offers promising opportunities for advertisers, it also underscores the evolving nature of search engines toward a more commercial-centric model. The balance between providing valuable information and promoting ads will be crucial in maintaining user trust and satisfaction. Tridence Digital Agency

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Marketers Vastly Understate The Sales Effect Of Creative And Significantly Overestimate The Impact Of Targeting Per Advertiser Perceptions and NCSolutions: * System1Group Chief Customer Officer Jon Evans says, “Creative is the number one factor in explaining the performance of your advertising, and yet most marketers still don’t realize it. That means that those who focus on getting the creative right have a huge competitive advantage.” * Andrew Tindall, System1’s SVP of Global Creative & Media Partnerships, asserts, “We need to be bold, unapologetically say no to things to get time to make better ads, and partner with the right agencies the bring the talent, tools, and knowledge to make work that works.” * Les Binet and Sarah Carter caution, “Don’t target too narrowly. It may be efficient, but it’s rarely effective. Tight targeting means low sales and profits.” Via the link below, executive summary, video explainer, and deck.

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While I can’t speak to the legitimacy of the accusations herein, this is still a worrying situation for advertisers everywhere. Publications whose reputations are staked on their image of legitimate business are not what many may expect to be perpetrators of MFA Ad fraud. That being said, we can better understand ad fraud by looking at the incentive changes on the supply side of these AdTech deals. Ad fraud particularly harms multicultural publishers, as their reach and impact receive decreased impact when improperly assigned to Ad spaces. #AdFraud #AdTech #ProgramaticSupplyChain

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Folks, we have an exciting webinar TODAY on the hottest topic in the media industry right now: Retail Media or Commerce Media. We have an outstanding panelist lined up, and you definitely don't want to miss it. If you're a CPG marketer, this topic is a must for you. I assure you that you'll walk away with actionable insights to bring back to your organization. Click the link below to register. Looking forward to seeing you there!

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Precision targeting, personalized content, and dynamic campaign optimization. Just some of the ways AI is driving engagement early in a buying journey. Read about in the latest blog post by Elli Plihcik. #aimarketing #b2bmarketing #revenuemarketing

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61% of Marketers Still Relying on Third Party Data. Hard to believe in The Age of AI. Insight from the AICX Institute: This is why conversion/response rates are still suspended in last generation digital marketing performance: 2-3% for Prospects and 4-6% for Existing Customers. Block group and ZIP level targeting doesn't cut it in The Age of AI. If you don't have robust First & Zero Party Data driving your AI personalization output, and in turn developing proprietary AI targeting scores built upon First & Zero Party data, you are falling behind in key CX & martech performance metrics. Brands worldwide rely on The AICX Institute to develop competitive advantage in AI-driven personalization. Join The Institute today - membership is free to individuals. aicxinstitute.com https://lnkd.in/g86MhJyY https://lnkd.in/gjNsVvjc #CX #martech #personalization #AICX #ai #cdp

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Is your intent data strategy truly giving you a competitive edge? Our new eBook, "The Deprecation of Third-Party Intent," explores the limitations of common data sources and the necessity of diversifying your approach. Discover how to move beyond false positives and bidstream issues to gain actionable insights. #B2BMarketing #IntentData #CompetitiveAdvantage

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Tech marketers excel strategically, but face a hurdle: Content Operations. Discover more in Lisa Murton Beets' latest research. Visit our website: https://lnkd.in/d7kfYvmY #TechMarketing #ContentOps #ResearchInsights

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Guess how many more conversions AI-generated Personas achieved in a performance campaign compared to classic personas? 🔍 Was it 29%, 79%, or 139%? Discover the answer and learn how AI can transform your marketing campaigns! Read our case study for free and see the remarkable impact AI can have on your campaign performance. 📈 Unlock the potential of AI in marketing and stay ahead of the curve. 👉 https://lnkd.in/gn4jJaS5 #AI #Marketing #ConversionRate #PerformanceCampaigns #CaseStudy #DigitalMarketing

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One of the most important consumer trends for advertisers to know about is loss of trust. This article on the OUTFRONT blog breaks down four other trends from our new report.

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Are third-party cookies off the table or not? The ongoing debate continues, but one thing is certain: transparency is crucial for players across the 2024 ad tech ecosystem. Publishers vs. advertisers, sell-side vs. buy-side, everyone is pleading for more visibility into the programmatic process to protect themselves and make more money. The IAB Tech Lab's updated bid request standards aim to make the process of declaring an identifier more transparent. Check out ADWEEK's article below and share your thoughts on the IAB's latest efforts to increase transparency. #ThirdPartyCookies #IABTechLab #Identifiers #IDBridging

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How often do you leverage old-school approaches like direct buying, contextual advertising, and brand lift studies? See why legacy strategies like these are making a comeback as advertisers adapt to signal loss 👇 #DigitalAdvertising #Adtech

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The ad-tech consulting group DeepSee is rolling out a platform that they say can help improve transparency in an industry that’s been plagued by claims of potential fraud and waste. The platform is designed for advertisers and ad-tech intermediaries to use as a way to help gauge the quality of publishers across the expanse of programmatic advertising. #mediaplanning #mediabuying

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