Jayson Dubin’s Post

A PRIVACY PARADIGM SHIFT AS GOOGLE SETS TO PHASE OUT THIRD-PARTY COOKIES    Google is on the brink of transforming the digital ad landscape by phasing out third-party cookies in Chrome by the end of the year, aiming to bolster web user privacy. This pivotal change could spell doom for many websites reliant on these cookies for survival, triggering what some have called an "extinction-level event" for various businesses. Yet, the sentiment among internet users appears unsympathetic, with many voicing that the overhaul is not only overdue but also a welcome cleanse of the invasive and often ineffective ad targeting that plagues their online experiences. https://lnkd.in/d9gk3P7q The public's increasing concern for privacy, coupled with a mistrust of companies that track personal information, is driving this shift away from third-party cookies. Pew Research Centre findings show a significant number of Americans are concerned about the mishandling of their data, leading to widespread actions to improve their digital privacy. This includes changing social media settings, declining cookies, or even ceasing the use of certain apps and services over privacy concerns. https://lnkd.in/dMB_f4Md However, the digital ad industry, while acknowledging the need for a more private web, views the elimination of cookies as a misguided approach that harms legitimate businesses rather than malicious data harvesters. The debate underscores a complex ecosystem where consumer preferences for privacy clash with the realities of an ad-supported internet. Despite the outcry, data suggests a significant majority of consumers understand and accept the trade-off between personal data for free content. The current challenge involves establishing a balance that safeguards user privacy without undermining the economic framework underpinning free Internet content. As the end of third-party cookies advances, let's look at how we can adapt and thrive in this environment. Click here for guidance from one of Data Privacy’s best. https://lnkd.in/dtZ3kVhJ #PrivacyFirst #EndOfCookies #DigitalAdRevolution #UserPrivacyMatters #AdTechChange #DataProtection #InternetEvolution #CookielessFuture #WebPrivacy #ConsumerControl #OnlinePrivacy #AdIndustryShift #PrivacyOverProfit #DataPrivacyLeaders #TechTrends2024 #Google #ThirdPartyCookies #PewResearchCentre #DigitalAdvertisement #Cookies

Scoop: The buy-side has been accusing the sell-side of using shady practices to identify users in cookieless environments, in conversations happening over the past month in the IAB Tech Lab. Buyers think they're targeting users as normal with cookies, but really the sell-side is using probabilistic or ID bridging techniques. The sell-side agrees these techniques vary from legitimate to fraudulent, but argue that the buy-side had ways to know these practices were going on. Inside the new ad-tech controversies of the cookieless future https://lnkd.in/eF82MbeA

Programmatic advertising is experiencing a transformative phase, leaving behind privacy-invasive practices in favor of ethical and highly effective alternatives. In our latest blog, we take you on a journey through the history of programmatic advertising, highlighting recent shifts, and shedding light on the promising future of this dynamic industry. Join us as we delve into the evolution of programmatic advertising, exploring how it has evolved over time to prioritise user privacy and data protection. We uncover the vital role played by ethical practices in reshaping the landscape of digital advertising. At Novatiq, we are at the forefront of this evolution, offering cutting-edge solutions that empower businesses to navigate this dynamic landscape with confidence and integrity. Together, we pave the way for programmatic advertising that respects user privacy and builds lasting connections with audiences. Visit our blog to stay updated on the state of programmatic advertising and the exciting path it's taking. Let's navigate this transformative journey together and embrace the future of ethical and effective digital advertising. Read now: [https://lnkd.in/e7ThVPiC] #ProgrammaticAdvertising #EthicalAdvertising #DataPrivacy #DigitalAdvertising #ProgrammaticEvolution #NovatiqBlog #Transparency #UserTrust #Innovation #DataProtection #UserCentricAds #DigitalTransformation #PrivacyFirst

The evolving landscape of privacy legislation and the deprecation of third-party cookies certainly presents challenges to publishers, but it also opens opportunities for innovation and trust-building in adtech. Collaborative efforts between publishers, adtech companies, and identity solution providers can lead to a more transparent and accountable ecosystem. However, many challenges remain and too many companies want to create monopoly rents, instead of growing the pie. #AdTechEvolution #DigitalTransformation" https://lnkd.in/eEjhx5hS?

The IAB Tech Lab has released their Seller Defined Audiences (SDA) guide with input from Curt Larson, CPO at Sharethrough, and IAB Tech Lab member. In a recent blog post, Curt outlines a path for sellers so that they won’t sacrifice privacy by obfuscating the seller defined audience signals via deal IDs. Seller Defined Audiences (SDA) is an addressability specification incubated within the IAB Tech Lab's Project Rearc. It allows publishers, DMPs and data providers to scale first-party data responsibly and reliably without data leakage or reliance on deprecated IDs and/or new, untested technologies. 👉 Read the full article: https://lnkd.in/ePnYKwvr 🔍 Download the guide: https://lnkd.in/eSSMXAyU #SDA #SellerDefinedAudiences #programmaticadvertising #firstpartydata

The writing has been on the wall for a while: third-party cookies are crumbling. With Google phasing them out in Chrome and stricter privacy regulations popping up everywhere, the adtech industry is facing what IAB Tech Lab CEO Anthony Katsur is calling a "Great Reset." But this doesn't have to be a disaster. In fact, with the deprecation of cookies and increased regulation, third-party data will become increasingly unreliable, making it a golden opportunity for advertisers to embrace first-party data. At XR Extreme Reach, we are putting a priority on making sure your creative is delivered on any platform in the world and to the right audience so that advertisers know who their ads are reaching and how they can leverage these first-party data insights to deliver return on investment and outcomes in the future. The bottom line is, the ad tech landscape is changing. It’s those who act and experiment now that will come out on top once cookies are finally gone. Read more here: https://bit.ly/4ai36HF #advertising #Firstpartydata #XR #XRExtremeReach #cookies #PrivacySandbox

With 90% of ad buyers already adapting their personalisation tactics, budgets are increasingly directed towards channels capable of harnessing first-party data. Enter telco-verified IDs—a promising solution amidst the shifting landscape. By enabling the creation of audience profiles from first-party data, verified with telco intelligence, marketers and brands can cultivate richer insights spanning devices and the open web. In the face of mounting privacy legislation, embracing innovative approaches is paramount for marketers and publishers alike. Read our latest news round-up - Spotlight - for more information - [https://lnkd.in/gjRE_5wH] #adtech #ads #advertising #marketing #digitalmarketing #marketers #publishers #publishing #telcos #dataprivacy #privacy

New Year, New Challenges, and 2024 is the Year of Cookieless. Privacy and performance must co-exist together. The Digital Markets Act will be enforced from March 6th 2024. Here’s what it means for Google Advertisers who are targeting users in Europe. - Brands are required to use a Consent Management Platform - Users must be informed on data collection - No consent, no tracking is the order - Brands will need to review their remarketing and audienced based activity Yet, we’re still coming across advertisers who: - Have a consent banner and do not use consent mode - Don’t have a consent banner and do not use consent mode These advertisers are running out of time to be compliant and risk facing huge fines. What do you make of the Digital Markets Act? How will it impact the digital landscape in Europe? Are you ready? #cookielessfuture is here

more on the de-deprecation / deprecation issue...

"For publishers, between the alphabet soup of alternative IDs, addressability concerns and data solutions, it’s no surprise that they are proactively bulking up on their approaches to data in light of cookie deprecation." Connatix President and CRO, Jennifer Q. Chen, joins us for a discussion around the cookieless future, how both advertisers and publishers are preparing, and how both can create stable revenue streams.